getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Hero Logo

B2B booking platform for travel agents

Table of Contents

Hero - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Hero overview

What is Hero?

Hero is a SaaS solution that helps travel agencies streamline processes related to bookings, ticketing, and payment processing. It allows users to generate and send personalized eQuotes, eTickets and eReciepts with travel itineraries, product images and descriptions, and other information.

Hero enables businesses to receive booking confirmation notifications with agents/agency names and other contact details via email. Administrators can set up standard or variable commission rates for different agents, enabling businesses to control overall spending. Managers and leaders can gain insight into customers, monthly revenue, bookings, and website visits, among other metrics. Plus, businesses can generate and send travel vouchers to passengers including details such as business contact number, start time and location, cancellation/refund policies, and more.

Hero comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It provides a sales widget, which can be used on multiple platforms such as WordPress, Wix, SquareSpace, Joomla, and more to facilitate bookings from multiple channels. Hero also lets organizations automatically disburse supplier payments, agency commissions, and remittance statements via electronic funds transfer (EFT).

Starting price

Alternatives

with better value for money


Pros & Cons

Verified reviewer profile picture

Customer Support

Invoicing

Commission Management

Travel and Tourism

Hero’s user interface

Ease of use rating:

Hero pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(10)
5(58)

What do users say about Hero?

The [SENSITIVE CONTENT HIDDEN] and the crew are all very approachable and available to talk you through any questions.

Select to learn more


Who uses Hero?

Based on 69 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Leisure, Travel & Tourism
Hospitality
Marketing and Advertising
Information Technology and Services
Others

Use cases

- Not enough reviews
-
-
-
-
-

Hero's key features

Most critical features, based on insights from Hero users:

Accounting integration
Activity dashboard
API
Booking management
Client management
Customer database
Discount management
Dynamic content
Electronic payments
For travel agencies

All Hero features

Features rating:

Accounting integration
Activity dashboard
API
Booking management
Client management
Customer database
Discount management
Dynamic content
Electronic payments
For travel agencies
Invoice management
Itinerary creation
Multi-Currency
Online booking
Payment processing
Policy management
Pricing management
Promotions management
Quotes/Estimates
Reminders
Reporting/Analytics
Status tracking
Supplier management
Third-Party integrations
Travel Management

Hero alternatives

Hero logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
WeTravel logo

Starting from

79

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Perk logo

Starting from

99

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Ezus logo

Starting from

75

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Hero pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Hero price and value

Value for money rating:

To see what individual users think of Hero's price and value, check out the review snippets below.

“I like that I don’t have to update our products individually too as the way they list multiple product with dynamic pricing is smart.”
AA

Ashley A.

Sales & Marketing Executive

“Hero’s software is really user-friendly and provides great reporting insights on performance of agencies and agents.”
AA

Ashley A.

Sales & Marketing Executive

Hero customer support

What do users say about Hero customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Hero customer support.

A significant portion of users praise Hero's customer support for being fast, responsive, and consistently available when needed.

Widely noted by reviewers, the support team is approachable, friendly, and provides thorough, personal assistance for any queries.

Common user feedback highlights the ease of contacting support via chat or phone, with quick turnaround times for resolving issues.

Support options

24/7 (live rep)
Email/help desk
Chat
Phone support
Knowledge base

Training options

Documentation
In person
Live online
Webinars
Videos

To see what individual users say about Hero's customer support, check out the review snippets below.

“The [SENSITIVE CONTENT HIDDEN] and the crew are all very approachable and available to talk you through any questions.”

LM

Leslie M.

Director

“User-friendly website, well laid out and great feedback response from the customer service team!”

Verified reviewer profile picture

Cassandra R.

General Manager Operations

“Their service is second to none.”

LM

Leslie M.

Director

Hero FAQs

Q. Who are the typical users of Hero?

Hero has the following typical customers:
Small Business, Mid-size Business, Large Enterprises, Freelancers

These products have better value for money


Q. What level of support does Hero offer?

Hero offers the following support options:
24/7 (Live rep), Email/Help Desk, Chat, Phone Support, Knowledge Base

Related categories