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ZoomInfo Operations

Power your business with high-performance data.

Table of Contents

Is this product right for your business?

Find out with a

ZoomInfo Operations - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: July 2026

ZoomInfo Operations overview

What is ZoomInfo Operations?

Starting price

Free

Alternatives

with better value for money

ZoomInfo Operations’s user interface

Ease of use rating:

4.3

(105)

ZoomInfo Operations review summaries overview

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(3)

3-4(58)

5(44)

What do users say about ZoomInfo Operations?

Reviewers indicate ZoomInfo Operations is highly effective for maintaining CRM data hygiene, with many relying on its deduplication, standardization, and bulk management features to keep records accurate and reduce manual cleanup. They appreciate the automation and flexibility it offers for regular data cleansing, though some mention occasional issues with outdated or incorrect data.

Users report that contact information capture is generally helpful for prospecting and importing into Salesforce, saving significant time. They find the platform user-friendly and responsive, but some note that email and phone accuracy can be inconsistent. They consistently praise the customer support team for being responsive and helpful.

Select to learn more

Who uses ZoomInfo Operations?

Based on 105 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Information Technology and Services

Marketing and Advertising

Legal Services

Computer Software

Others

Use cases

Lead Management

Database

Data Analysis

Data Management

Master Data Management

ZoomInfo Operations's key features

Most critical features, based on insights from ZoomInfo Operations users:

Data visualization

5.0

(1)

Activity dashboard

5.0

(1)

Access controls/permissions

5.0

(1)

Data import/export

4.5

(2)

Data quality control

4.5

(2)

All ZoomInfo Operations features

Features rating:

4.2

(105)

Access controls/permissions

5.0

(1)

Activity dashboard

5.0

(1)

Activity tracking

(0)

Alerts/Notifications

4.5

(2)

API

4.0

(2)

Calendar management

(0)

CRM

(0)

Customer database

(0)

Customizable fields

(0)

Customizable reports

(0)

Dashboard

(0)

Data capture and transfer

4.0

(2)

Data cleansing

(0)

Data connectors

(0)

Data dictionary management

(0)

Data discovery

5.0

(1)

Data extraction

3.5

(2)

Data import/export

4.5

(2)

Data integration

(0)

Data mapping

5.0

(1)

Data quality control

4.5

(2)

Data security

(0)

Data storage management

(0)

Data synchronization

(0)

Data verification

(0)

Data visualization

5.0

(1)

Deduplication

(0)

Drag & drop

(0)

For sales teams/organizations

(0)

Hierarchy Management

(0)

Interaction tracking

(0)

Lead capture

2.0

(1)

Lead distribution

(0)

Lead qualification

2.0

(1)

Lead segmentation

(0)

Match & merge

(0)

Monitoring

(0)

Multiple data sources

(0)

Opportunity management

(0)

Performance metrics

(0)

Prospecting tools

(0)

Real-Time data

(0)

Reminders

5.0

(1)

Reporting/Analytics

4.5

(2)

Reporting & statistics

(0)

Role-Based permissions

(0)

Search/Filter

(0)

Secure data storage

(0)

Task scheduling

(0)

Template management

3.0

(1)

Third-Party integrations

4.5

(2)

User management

(0)

Web forms

(0)

Workflow management

(0)

ZoomInfo Operations alternatives

ZoomInfo Operations

4.3

(105)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.1

Features

4.2

Value for Money

4.1

Customer Support

4.4

Bigin by Zoho CRM

4.7

(738)

visit website

Starting from

/user

Per year

Free trial

Free version

Ease of Use

4.8

Features

4.5

Value for Money

4.7

Customer Support

4.5

Zoho CRM

4.3

(6.9K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

Salesforce Sales Cloud

4.4

(18.7K)

learn more

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.4

Value for Money

4.1

Customer Support

4.1

ZoomInfo Operations pricing

Value for money rating:

4.1

(105)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about ZoomInfo Operations price and value

Value for money rating:

4.1

(105)

To see what individual users think of ZoomInfo Operations's price and value, check out the review snippets below.

“The occasional personal mobile number makes it worth using. But other products are more current”

David M.

Expert Witness Researcher

“Good to use if it's already part of your tech stack, but not necessarily worth it if you're a smaller business looking to grow lean.”

Diana B.

Founder

ZoomInfo Operations integrations (4)

Integrations rated by users

We looked at 105 user reviews to identify which products are mentioned as ZoomInfo Operations integrations and how users feel about them.

Salesforce Sales Cloud

Integration rating: 5.0 (1)

“Integrating Ficstar with Salesforce Sales Cloud helps our commercial and partnership teams make more informed decisions without leaving their primary CRM. Instead of viewing market intelligence separately”

“We use Salesforce Sales Cloud with Compass to keep customer information in sync, give support agents better context during conversations, and track interactions more efficiently.”

Mohit B.

Founder

1/2

Microsoft 365

Integration rating: 5.0 (1)

Marketo Engage

Integration rating: 5.0 (1)

“Marketo integration allows for automation when a referral becomes a new customer and when new clients come on board automation invites them to join our referral program. It saves time of our marketing team having to upload lists constantly.”

Chris C.

Marketing Manager

Other top integrations