App comparison
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PPC ads management solution for Google & Bing search engines
Recommended
Jonny C.
Marketing and Advertising, self-employed
Used weekly for less than 6 months
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Positive, i cannot fault the optimisations it recommended and the ability to roll out split tests so easily. However elements of the product make it feel clunky and slow but for the price point it is incredibly good value.
The ability to be able to roll out ad split tests in the platform so easily is the key draw of the product. Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies.
Just feels a bit clunky and the UI could be improved somewhat. When hopping between different functions of the software you lose the filters you previously had in place and it's a pain to keep putting new or re-adding filters back in.
Jeremy F.
Marketing and Advertising, 51-200 employees
Used monthly for 2+ years
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I believe it has been great for our organization and has helped us save time on optimizing accounts.
I love how you can optimize your ad copy and copy it to another ad group from the program. It has helped tremendously. Also, identifying duplicate keywords and save on costs in multiple areas has helped greatly. I love Adalysis.
Needs to be able to adapt to making dynamic search ad changes.
Tara T.
Marketing and Advertising, 5,001-10,000 employees
Used weekly for 6-12 months
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I love the constant updates and improvements that are being made that assist with optimizations on multiple accounts
the system was not yet able to let us update responsive ads and sometimes it is hard to pinpoint negative keywords that are result in conflicts.
Robert N.
Marketing and Advertising, 201-500 employees
Used daily for less than 6 months
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It saves a lot of time. Before I had to aggregate the data in excel and now I can handle everything directly in Adalysis
I think the user interface needs some UX improvements. But all in all, it's a fantastic time saver for Google Ads and Bing Ads accounts.
Nemek N.
Leisure, Travel & Tourism, 1-10 employees
Used weekly for 6-12 months
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Easy way to find underperforming or well-performing areas in an account and address them.
Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.
liliana a.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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The perfect tool for A/B testing and weekly/ monthly performance analysis. RSA creation in seconds.
Quality Score Analysis section Performance analyzer section.
Shopping campaigns are not included in Performance Analyzer section.
Callum M.
Food & Beverages, 1,001-5,000 employees
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Overall, I think there are definitely some useful features from the tool - mainly the insights that you can pull around A/B tests. I think improving the date range selection, and adding a manual sync button would improve the experience.
I really like the estimated number of clicks/conversions that you could receive if you paused your weakest ad. This type of estimate is not something that I have seen before.
I am not sure if there is a dashboard that I can use to see all time results for an A/B test. It seems that you have to select predefined date ranges, but it would be great to have an "all time" option.
Luis S.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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We have been using this product for a while and havent had a single complaint!
Nothing we loved everything about it. Keep up the great work.
Vicki L.
Financial Services, 1,001-5,000 employees
Used weekly for less than 6 months
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I love how easy A/B testing is with Adalysis, the ETA heat maps, text ad analyses, recommended prioritization based on quality score, etc. I think Adalysis is a very robust platform overall, and has significantly cut down the amount of time I spend analyzing performance.
The UI is not very intuitive—it's hard for me to find what I need, especially when I'm in a time crunch. There's definitely quite a steep learning curve. However, customer support is very responsive.
Andrew P.
Marketing and Advertising, 51-200 employees
Used weekly for 6-12 months
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Ease of optimizations on campaigns. Also shows you different recommendations.
Provide more help tutorials/recommendations
Julia R.
Marketing and Advertising, 51-200 employees
Used monthly for 1-2 years
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Account audit alerts and also the Ad Copy AB Testing
The UX is not the best - it's not that intuitive and easy to use in my opinion and somehow has an 'old' look and feel
Patrick S.
Marketing and Advertising, 51-200 employees
Used monthly for 1-2 years
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I like the ease of use & clarity that the ad test feature provides.
I wish the ad test feature would allow me to lower the thresholds for a winning test
daniel l.
Marketing and Advertising, 51-200 employees
Used weekly for less than 6 months
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Saving me time in iterating ad copy and helping me drive more efficient traffic
moving templates around between ad groups/accounts
Laura R.
Food & Beverages, 1,001-5,000 employees
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It helped found out about campaigns enable with no ads and broken links
None at the moment.