What is Insightly Marketing?Insightly Marketing is a marketing automation software that helps businesses streamline operations related to lead capture, customer segmentation, web traffic analytics, and customer journey configuration, among other processes. It enables marketing professionals to create and embed custom lead capture and feedback forms into business websites and landing pages.
Insightly Marketing provides a drag-and-drop interface, which allows team members to create email templates with custom elements, such as text, images, buttons, content dividers, and social media links. Administrators can configure marketing automation rules to score leads, segment customers based on specific events, track prospects, and identify lead duplication. The business intelligence (BI) module lets employees build and share customized BI dashboards to generate email analytics, schedule reports, track campaign performance, and monitor audience growth.
Insightly Marketing comes with an API, which enables organizations to integrate the platform with several third-party solutions, including Google G-Suite, Microsoft Office 365, and Zoom Webinar. The platform provides single sign-on capabilities and uses two-factor authentication to ensure a secure user experience whilst maintaining compliance with GDPR guidelines. It also allows staff members to conduct multivariate and A/B testing to identify high performing campaigns.
Software by Insightlywww.insightly.com