Additional information for LiveRamp IdentityLink
Key features of LiveRamp IdentityLink
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- Tag Management System
- Site optimization
- Onboard customer data
- Search platforms onboarding
Measurement : LiveRamp enables onboarding of sales data into marketers' measurement applications to gain deeper insights about the impact of digital marketing campaigns (on in-store, online or telephone purchases).
Targeting : with LiveRamp marketers can accurately reach audience segments by onboarding data into media platforms. CRM retargeting, ad suppression and look-alike modeling help increase targeting efficiency.
One-to-one marketing : increase conversion rate with LiveRamp customer data onboarding. With A/B testing and website optimization, Live Ramp helps creating relevant messages for consumers.
Privacy : LiveRamp works with major privacy organizations (NAI, IAB, DMA) to ensure compliance while manipulating customer personal information.