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LiveRamp

Identity resolution and marketing data onboarding software

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LiveRamp Pricing, Features, Reviews and Alternatives

LiveRamp product overview

What is LiveRamp?

LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.

Key benefits of using LiveRamp

  • Measurement : LiveRamp enables onboarding of sales data into marketers' measurement applications to gain deeper insights about the impact of digital marketing campaigns (on in-store, online or telephone purchases).

  • Targeting : with LiveRamp marketers can accurately reach audience segments by onboarding data into media platforms. CRM retargeting, ad suppression and look-alike modeling help increase targeting efficiency.

  • One-to-one marketing : increase conversion rate with LiveRamp customer data onboarding. With A/B testing and website optimization, Live Ramp helps creating relevant messages for consumers.

  • Privacy : LiveRamp works with major privacy organizations (NAI, IAB, DMA) to ensure compliance while manipulating customer personal information.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Phone Support
    Email/Help Desk

    LiveRamp features

    Functionality

    4.3

    /5

    3
    Total Features19 4 categories

    Most valued features by users

    Data Import/Export
    Compliance Management
    Data Quality Control
    Multi-Factor Authentication
    Data Security
    User Provisioning
    Data Integration
    Match & Merge

    Functionality contenders

    LiveRamp users reviews

    Overall rating

    4.7

    /5

    3

    Positive reviews

    100%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10
    Rating distribution

    5

    4

    3

    2

    1

    2

    1

    0

    0

    0

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The datastore is a game changer

    Reviewed 3 years ago

    Overall we have been pleased with liveramp as a software data solution.

    Pros

    Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.

    Cons

    The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Best data onboarding platform for advertisers

    Reviewed 10 months ago

    Our overall experience has been great. LiveRamp helps us deliver better performance and overall value for our clients' digital ad campaigns.

    Pros

    LiveRamp has the best data onboarding technology and identity link match rates in the market. They also offer a comprehensive data store and integrate with all media buying platforms.

    Cons

    LiveRamp could work on better data onboarding instructions and workflow. It would be nice to receive check ins from their account management team.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Useful For Sharing Audiences

    Reviewed 3 years ago

    Overall great for managing CRM files and sharing.

    Pros

    The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.

    Cons

    There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.

    LiveRamp FAQs and common questions

    LiveRamp has the following typical customers:
    Large Enterprises


    LiveRamp supports the following languages:
    English


    No, LiveRamp does not have an API available.


    LiveRamp integrates with the following applications:
    Adobe Marketing Cloud, Marin Software, Celtra Creative Management Platform, Tealium IQ, comScore, Kenshoo Enterprise, Quantcast, Monetate, Twitter, Snapchat, Optimizely, Google AdWords, Neustar UltraDNS, LinkedIn, Criteo Dynamic Retargeting, AdRoll


    LiveRamp offers the following support options:
    Knowledge Base, Phone Support, Email/Help Desk

    Common LiveRamp comparisons

    LiveRamp logoSAP Customer Data Cloud logo
    LiveRampvsSAP Customer Data Cloud

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