LiveRamp IdentityLink Pricing, Features, Reviews & Comparison of Alternatives

LiveRamp IdentityLink

Identity resolution and marketing data onboarding software

4.5/5 (2 reviews)

LiveRamp IdentityLink overview

LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.

LiveRamp comes with a self-service dashboard to import customer data. These data files are then anonymized and left free of all personally identifiable information before being connected to marketing applications.

Customer records are matched to online IDs and devices (cookies, mobiles devices, digital accounts, etc.) based on one-to-one exact matching. LiveRamp then delivers usable data segments to media platforms and marketing applications.

With its 200+ partners, LiveRamp enables integration with marketers preferred technologies - and new integrations can be added on request.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, Europe, Latin America, Middle-East and Africa

Supported languages


LiveRamp IdentityLink reviews


Very good

Value for money
Ease of use
Customer support
Kayla Laprise

Useful For Sharing Audiences

Used weekly for 1-2 years
Reviewed 2019-03-19
Review Source: Capterra

Overall great for managing CRM files and sharing.The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.

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Anthony Russell

The datastore is a game changer

Used daily for less than 6 months
Reviewed 2018-12-18
Review Source: Capterra

Overall we have been pleased with liveramp as a software data solution. Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.

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LiveRamp IdentityLink pricing

Pricing options
View Pricing Plans

Please contact LiveRamp for pricing.

LiveRamp IdentityLink features

A/B Testing
Data Import/Export

API (408 other apps)
Activity Dashboard (227 other apps)
Campaign Analysis (197 other apps)
Campaign Management (184 other apps)
Content Management (187 other apps)
Customizable Branding (191 other apps)
Customizable Templates (203 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (188 other apps)
Multi-Channel Marketing (158 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (211 other apps)
Social Media Integration (231 other apps)
Social Network Marketing (143 other apps)
Third Party Integration (228 other apps)

Additional information for LiveRamp IdentityLink

Key features of LiveRamp IdentityLink

  • Tag Management System
  • Site optimization
  • Onboard customer data
  • Search platforms onboarding
View All Features


Measurement : LiveRamp enables onboarding of sales data into marketers' measurement applications to gain deeper insights about the impact of digital marketing campaigns (on in-store, online or telephone purchases).

Targeting : with LiveRamp marketers can accurately reach audience segments by onboarding data into media platforms. CRM retargeting, ad suppression and look-alike modeling help increase targeting efficiency.

One-to-one marketing : increase conversion rate with LiveRamp customer data onboarding. With A/B testing and website optimization, Live Ramp helps creating relevant messages for consumers.

Privacy : LiveRamp works with major privacy organizations (NAI, IAB, DMA) to ensure compliance while manipulating customer personal information.