MassMailer Pricing, Features, Reviews & Comparison of Alternatives

What is MassMailer?

MassMailer is a native email solution for Salesforce CRM that enables users to send unlimited emails, drip campaigns, and email alerts, verify mailing lists, build email templates, and more using the Salesforce-friendly interface. Users can send individual or multiple emails to an unlimited number of contacts from within the platform. Key features of MassMailer include email address verification, email success monitoring, deliverability scoring, and content analysis and optimization.

MassMailer tracks and measures the success of sent emails with detailed statistics including open, opt-out, and click-through rates, as well as bounces, spam reports, and unsubscribers. The validation feature verifies the email addresses of contacts and detects bad domains and disposable email addresses (DEAs), and can notify senders of invalid emails in order to improve the quality of contact lists and email campaigns.

With MassMailer, documents of any size can be sent, received, categorized, and securely stored. Files can be moved, copied, uploaded, or attached to Salesforce objects and given different levels of access permissions for recipients. Senders can also define limited time accessibility for sensitive material. Campaigns can be created, launched, and distributed to campaign members, contacts, and potential leads. Through Salesforce integration, campaigns can be launched and the success rate reviewed and monitored across platforms.

New campaigns can be launched by using clones of previous campaigns, removing the need for businesses to create them from scratch each time. MassMailer provides statistics and reports on ongoing campaigns in Salesforce, to allow campaign managers to monitor and review the success rates of campaigns as they progress.