MassMailer Pricing, Features, Reviews & Comparison of Alternatives

MassMailer

Native email sending to unlimited contacts in Salesforce CRM

4.48/5 (27 reviews)

MassMailer overview

What is MassMailer?

MassMailer is a native email solution for Salesforce CRM that enables users to send unlimited emails, drip campaigns, and email alerts, verify mailing lists, build email templates, and more using the Salesforce-friendly interface. Users can send individual or multiple emails to an unlimited number of contacts from within the platform. Key features of MassMailer include email address verification, email success monitoring, deliverability scoring, and content analysis and optimization.

MassMailer tracks and measures the success of sent emails with detailed statistics including open, opt-out, and click-through rates, as well as bounces, spam reports, and unsubscribers. The validation feature verifies the email addresses of contacts and detects bad domains and disposable email addresses (DEAs), and can notify senders of invalid emails in order to improve the quality of contact lists and email campaigns.

With MassMailer, documents of any size can be sent, received, categorized, and securely stored. Files can be moved, copied, uploaded, or attached to Salesforce objects and given different levels of access permissions for recipients. Senders can also define limited time accessibility for sensitive material. Campaigns can be created, launched, and distributed to campaign members, contacts, and potential leads. Through Salesforce integration, campaigns can be launched and the success rate reviewed and monitored across platforms.

New campaigns can be launched by using clones of previous campaigns, removing the need for businesses to create them from scratch each time. MassMailer provides statistics and reports on ongoing campaigns in Salesforce, to allow campaign managers to monitor and review the success rates of campaigns as they progress.
www.massmailer.io

Pricing

Starting from
$49.99/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
MassMailer screenshot: MassMailer drag and drop email template builderMassMailer Demo - Send Mass Emails in Salesforce with no limits to any ObjectMassMailer screenshot: MassMailer outreach wizardMassMailer screenshot: MassMailer email template and merge fieldsMassMailer screenshot: MassMailer email send schedulingMassMailer screenshot: MassMailer standard or custom object enablerMassMailer screenshot: MassMailer send emails via Salesforce Campaign

MassMailer user reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.4
  4.3
  4.6
Prince Amjad Khan

Hidden gem and a Rockstar customer support

Used daily for 2+ years
Reviewed 2019-11-08
Review Source: Capterra

I have been referring MassMailer to many of my clients and happy to say that we always get excellent customer support from MassMailer. They have built this app one goal in mind - keep it simple. It is straightforward to send outbound mass email campaigns. I like the outreach wizard, which is very intuitive to use for business users. MassMailer has a clean way to support the drip campaigns and workflow email alerts via the process builder. It makes it easy to execute any other workflow processes alongside. You can track the email events such as opens, clicks, unsubscribes, and also capture the email statistics. If you are looking for a robust and straightforward email tool, I put my hands down and say go with MassMailer.

Pros
Unlimited Emailing bypassing Salesforce limitations

Cons
Everything looks good - No drawback and No Cons

Response from MassMailer


Thanks so much, Amjad for your kind review. It has been a great pleasure to work with you always.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ron Costa

MassMailer is the BEST e-mail solution for Salesforce

Used weekly for 6-12 months
Reviewed 2020-09-10
Review Source: Capterra

We are using MassMailer for drip-marketing campaigns, newsletter, lead-hunting and as the one and only complete email solution for our needs.

Pros
Easy of use, 100% native OOTB, better return of investment than any other alternative I've ever seen.

Cons
Unfortunately not a lot of people now the power of MassMailer.

Response from MassMailer


Thanks so much, Ron for your kind review. It has been a great pleasure working with you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alan Ma

Easy to setup and integrate with SalesForce for basic mass email functionality.

Used weekly for 2+ years
Reviewed 2018-05-21
Review Source: Capterra

Improvements on our original system with limited implementation and maintenance costs. Good budget solution to improving our mass email capabilities with automatic opt-out.

Pros
Improves on base technology for SalesForce to do mass email without daily limits and tracks the statistics for reporting.

Cons
Is not a very robust solution and has many glitches that we've tried to troubleshoot with their staff. Somewhat outdated technology relative to the many tools out there.

Response from MassMailer


Thanks Alan for your candid reply. I will reach out to you to resolve any issues you are facing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

The functionality of the tool is great, but the usability is a bit tricky to learn.

Used occasionally for 1-2 years
Reviewed 2018-05-15
Review Source: Capterra

We were able to design a quarterly marketing email to our prospective customers to re-engage with them and try to sell more product. The software also helped us determine whether the email addresses we had were accurate, which was helpful for additional email campaigns.

Pros
The ability to bypass the Salesforce mass email limit is very helpful to our business. Being able to see the status of the emails that have been sent (bounced, rejected, etc) is also very helpful.

Cons
The flow for setting up the lists to email is tricky and not very well documented. The descriptions of the email statuses is not as intuitive as the provider thinks it is. Documentation needs updating for more clarity.

Response from MassMailer


Thanks so much for your candid comments. It would be very helpful if you can reach out support on how the email status values can be updated so that it can give more clarity. Our support portal is at support.massmailer.io

Thanks again for being MassMailer customer

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Sean Banerjee

Absolutely fantastic tool.

Used weekly for 2+ years
Reviewed 2018-01-10
Review Source: Capterra

Pros
Tracking - The ability to track each recipient outcome is amazing. No Email Limits - Native SF email functionality imposes limits rendering certain use cases impossible, MassMailer breathes life into said use cases. Detailed Campaign Feedback - Detailed metrics to determine efficiency of campaigns.

Cons
Series of steps to setup campaigns correctly - Multiple step process to prep campaigns Current lack of Lightning integration - Spoke to company and this should occur by Q218

Response from MassMailer


Thanks Sean for your comments. Yes, we will surely make a note of it and improve the usability of the app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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MassMailer pricing

Starting from
$49.99/month
Pricing options
Subscription
Free trial
View Pricing Plans

Full Access License: $49.99 per user per month
Read Only Access License: $24.99 per user per month
Both plans offer 10% discount with annual billing and volume discount.

Essentials Email Plan includes shared IP, basic support package and 10% discount with annual billing. Pricing is per company per month and starts at $29.99 for up to 10,000 emails

Professional Email Plan includes dedicated IP, basic support package, email monitor add-on, and 10% discount with annual billing. Pricing is per company per month and starts at $149.99 for up to 100,000 emails

Additional emails can be added for $100 per additional 100,000 emails.

The Premier Plan is available for businesses sending 1 million emails or more. Contact vendor for further pricing information.

MassMailer Email Verifier, Monitor, and Docs add-ons available at additional cost.

Additional support plans available starting from $29.99.

MassMailer features

API
Campaign Management
Campaign Segmentation
Monitoring

A/B Testing (222 other apps)
Activity Dashboard (432 other apps)
Automatic Notifications (239 other apps)
Campaign Analysis (334 other apps)
Content Management (316 other apps)
Customizable Branding (316 other apps)
Customizable Templates (330 other apps)
Data Import/Export (291 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (293 other apps)
Multi-Channel Marketing (267 other apps)
Real Time Analytics (268 other apps)
Reporting & Statistics (428 other apps)
Social Media Integration (341 other apps)
Social Network Marketing (221 other apps)
Third Party Integration (404 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for MassMailer

Key features of MassMailer

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
View All Features