Measured Reviews - Pros & Cons, Ratings & more

monday.com

Funnel

Wrike

Singular

Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

Measured

Web-based

Marketing Director

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements.

SVP, Markerting

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound.

Great responsiveness from the account team. Tableau interface is easy to use and quick.

Ease of adoption across team with broad skillset. Responsive customer service.

Chief Marketing Officer

Cross channel attribution is a difficult problem to solve.

They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.

Operating Partner

Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation.

vp, media

The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.

We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Some of this may be difficult to explain to less analytically-inclined people in the organization.

Data Analyst

Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.

Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Actionable cross channel attribution through incrementality measurement

Over 1 year ago, we assessed our options looking for a partner to help us answer the core question:  What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.  

Primary "source of truth" across all paid media spend

Love it! Really helped us to optimize media spend efficiently.

Great tool & exceptional service

We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.

Best attribution solution for DTC

Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation.  Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.


Finance and marketing are finally speaking the same language: incremental contribution!

Great Partner 

Hands-On Attribution Partner

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution. 

Attribution for the contemporary customer journey

Best Marketing Attribution Platform

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements.  We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

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