Measured Reviews

Measured

Marketing analytics and cross-channel attribution system

5.0/5 (5 reviews)

Gail Buffington

Powerful tool for getting the most out of your marketing data

Used weekly for 6-12 months
Reviewed 2019-07-25
Review Source: Capterra

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros
Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons
Some of this may be difficult to explain to less analytically-inclined people in the organization

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Measured

Marketing analytics and cross-channel attribution system

Serena Claudio

Hands-On Attribution Partner

Used daily for 6-12 months
Reviewed 2019-08-01
Review Source: Capterra

Pros
The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons
While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Measured

Marketing analytics and cross-channel attribution system

Anne Coughlin

Great Partner

Used daily for 2+ years
Reviewed 2019-08-08
Review Source: Capterra

Pros
The strategic partnership - the team is very knowledgeable and they listen.

Cons
No cons. The team continues to make updates based on user recommendations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Measured

Marketing analytics and cross-channel attribution system

Dan Clifford

Attribution for the contemporary customer journey

Used weekly for 1-2 years
Reviewed 2019-07-29
Review Source: Capterra

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Pros
Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box

Cons
Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Measured

Marketing analytics and cross-channel attribution system

Mitchell Reynolds

Best Marketing Attribution Platform

Used daily for less than 6 months
Reviewed 2019-07-25
Review Source: Capterra

Pros
They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons
Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Measured

Marketing analytics and cross-channel attribution system