Otis - 2025 Pricing, Features, Reviews & Alternatives

Otis is a marketing software for startups and small businesses that helps manage and effectively run high-performing digital ad campaigns across Facebook, Instagram, Google, TikTok, and YouTube via a unified platform. The AI-powered system maximizes return on investment by automating ad creation and optimizing performance through data-driven audience targeting, creative suggestions, and real-time analytics.

Available as a mobile app and web dashboard, the platform is designed for businesses that strive to get more leads, customers, and sales. It works by applying AI to the existing data sets in order to acquire and retain your business’ most valuable customers through a one-click management platform. Otis connects to your favorite apps (POS, email, social, SaaS), synchronizing and importing your customer and transactional data to identify the people who have previously done business with you. With this data, the AI automatically finds your customers’ profiles and profiles similar to theirs and identifies the best-performing ads. Thereby, the AI will deliver targeted ads to your most likely purchasers and improve performance.

Businesses can also create campaigns by selecting desired social channels, locations, and audiences. Otis has a Created For You feature in which Otis can create ads for you based on your product catalog. You can also build your own campaign by choosing a high-quality image, writing ad copy, and scheduling your campaign. You can track your results in the app to see how your campaigns are performing. it also adjusts your budget to improve your performance and provide AI recommendations.