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Riddle Logo

Marketing Automation

Table of Contents

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Riddle - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Riddle overview

What is Riddle?

Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.  

The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant.

What functions does Riddle offer?

Riddle solves the following problems for its customers: 

- More user engagement and higher time on site

- Multiplication of available ad slots and easy creation of branded & sponsored content

- Collecting zero-party data

- Generation of qualitative leads

- Create competitions and prize draws both online and live during events

- Understanding user behavior and preferences

Our features include

- unlimited - no limit on views, starts and leads. 

- Create quizzes, surveys, polls, personality tests, and leaderboards. 

- Embedding of content on the web and in apps is possible. 

Key benefits of using Riddle

The most intuitive & customizable quiz maker on the planet:
* 15 types of quizzes (incl. branching logic) - no coding required
* All plans are completely unlimited
- Unlimited quizzes
- Unlimited engagement
- Unlimited leads
* Built-in lead generation and data capture
* Connects to 1,500 marketing tools
* CSS editor - customize anything
* Upload your own fonts
* Redirect users to URLs based on quiz results
* Multi-user team capability
* 5-star customer service - across all plans

Starting price

59flat rate /
per month

Alternatives

with better value for money

Riddle’s user interface

Ease of use rating:

Riddle reviews

Overall rating

4.8

/5

45

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.39/10
Rating distribution

5

4

3

2

1

36

9

0

0

0

Pros
“Customer service is SUPER important to us here, and seeing them care that much about providing amazing support just confirmed that the best choice for us was Riddle.”
Verified reviewer profile picture

Véronique D.

Director of operations

“Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before.”
LT

Leo T.

Agency Owner

“Loved how easily it integrated with Chimp. Embedded video sets your quiz apart - super professional and reaches your audience more effectively.”
CF

Cheryl F.

Psychologist/Entrapreneur

Cons
“My audience are gonna get sick of all the quizzes I am gonna launch now.”
RD

Rochelle D.

Startup Mentor

“So the FAQs which state cancel anytime are not accurate. We offered to let them charge additional fees to reclaim the monthly level or even additional costs.”

Verified reviewer

Anonymity request

“The integration withZapier/ AC was frustrating but they know about this, and are launching a direct inegration very soon.”
RD

Rochelle D.

Startup Mentor

Who uses Riddle?

Based on 45 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Sports
E-Learning
Entertainment
Others

Use cases

Marketing Automation

Riddle's key features

Most critical features, based on insights from Riddle users:

Landing pages/web forms
ROI tracking
Campaign analytics
Data import/export
Engagement tracking
Lead qualification

All Riddle features

Features rating:

Activity dashboard
API
Event triggered actions
Third-Party integrations
Social marketing
Segmentation
Marketing automation
Lead management
Lead generation
Lead capture
Email marketing
Dynamic content
Drip campaigns
Drag & drop
Customizable forms
Customizable ctas
Customizable branding
CRM
Conversion tracking

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Per month

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Riddle pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Essential

59

Per month

Features included:

  • Unlimited Quiz Creation
  • Unlimited lead generation
  • Unlimited submissions
  • Unlmited views
  • All content formats

Pro

119

Per month

Features included:

  • Add your own logo
  • Add Meta Pixel Tracking
  • All the features from Essential - plus 100% white labelled.

Business

249

Per month

Features included:

  • Connect your ad server to serve in content ads
  • Upload mp4 videos
  • Advanced tracking
  • Custom CSS

Enterprise

749

Per month

Features included:

  • Seasonwide - multi-quiz leaderboards
  • Google Data Studio connector
  • Custom user role configurator
  • 5 user licenses already included

User opinions about Riddle price and value

Value for money rating:

To see what individual users think of Riddle's price and value, check out the review snippets below.

“Customer service is SUPER important to us here, and seeing them care that much about providing amazing support just confirmed that the best choice for us was Riddle.”
Verified reviewer profile picture

Véronique D.

Director of operations

“Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before.”
LT

Leo T.

Agency Owner

Riddle support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
FAQs/Forum
Knowledge Base
Chat

Training options

In Person
Webinars
Documentation
Live Online
Videos

Riddle FAQs

Q. What type of pricing plans does Riddle offer?

Riddle has the following pricing plans:
Starting from: $59.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Riddle?

Riddle has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Riddle support?

Riddle supports the following languages:
English, German


Q. Does Riddle offer an API?

Yes, Riddle has an API available for use.


Q. What other apps does Riddle integrate with?

Riddle integrates with the following applications:
ActiveCampaign, Zapier, Brevo, Mailchimp, AWeber, Google Sheets


Q. What level of support does Riddle offer?

Riddle offers the following support options:
Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base, Chat

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