My agency had been using Hootsuite and just switched a few weeks ago to Sociamonials. In general, the interface is easier and more intuitive. Posting to social media platforms is quick and I like that there is a visual so you can see what the posting will look like. Reporting is well laid out and easy to comprehend. (It would be nice to be able to also tie reporting to demographics!) It is also less cumbersome to view the queue, sent, schedule, etc. than it is in Hootsuite. We are using shared accounts for multiple clients, which isn't ideal (but more cost effective). It does take some trial and error in order to benefit from all the features in the platform. For example, when posting to a Category, with multiple accounts you don't want to just post to "article post", you would want to create a more specific Category such as "Name of Organization - article post" so you can differentiate between clients. Lastly, I love that there are other features integrated into the tool including campaigns and share buttons. It is also great that I can tie certain accounts to specific Social Media Managers, instead of everyone seeing everything.
Our account has 30 profiles, which is GREAT since for most of our clients we only need 5 profiles: FB, TW, LI, IG, YouTube. So, it "invites" using it for multiple clients, yet everything is structured that it's not conducive to multiple clients. For example, it's harder to see reporting for just ONE of the clients, since all the data is based on the whole account, not just one client. That said, with some manipulation (i.e., you can create different tracking categories by client name), you can then benefit from the various features.
Response from Sociamonials
Thanks for the review!