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Taguchi Logo

Amplify your group’s digital marketing power

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Taguchi - 2026 Pricing, Features, Reviews & Alternatives

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Taguchi overview

What is Taguchi?

Founded in 2009 and as continual innovators of marketing automation in Australia, Taguchi have spent years refining and perfecting its distributed customer engagement platform™- a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.

Combining all the benefits of centrally managed brand control with the flexibility of local area personalisation and expertise, Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns.

Taguchi helps you craft stronger, more personal digital communications at the local level while ensuring consistency and compliance across all aspects of branding and customer data security.

Tailored to fit your exact needs, Taguchi is the trusted partner for all industries including retail, travel & hospitality, franchising and finance. Plus, the expert team at Taguchi’s Melbourne and Singapore offices provide full implementation, training and support.

Key benefits of using Taguchi

✅ Distributed customer engagement – empower both HQ and local teams to collaborate on marketing while maintaining brand consistency and compliance.

✅ Advanced personalisation – deliver hyper-relevant content through customer segmentation, dynamic assets, and real-time optimisation.

✅ Multi-channel marketing – manage email, SMS, web, mobile push and in-store engagement from a single platform.

✅ Expert implementation, training & support – you’ll hit the ground running with support teams in Australia & Singapore.

✅ Data security and compliance – be rest assured that we comply with ISO 27001 certification, with clearly defined technical and security-based standards.

✅ Intuitive drag-and-drop UI – easily create and manage campaigns with a user-friendly, no-code interface—no design or tech skills required.

✅ Powerful automation – reduce manual work with intelligent triggers, automated workflows, and self-optimising campaigns.

✅ Comprehensive asset & content management – centralised library for brand assets, templates, and dynamic content.

✅ AI & machine learning – forecast the effectiveness of your communication strategies, generating and testing & optimising content and much more.

✅ Taguchi Paths –design and automate personalised customer journeys with intuitive journey mapping, ensuring the right message reaches the right audience at the perfect time.

✅ Scalable & flexible integrations – robust API suite, webhooks, and file transfer options for seamless data integration with existing business systems.

✅ Real-time reporting & insights – track performance, analyse engagement, and make data-driven decisions with in-depth local analytics and reporting dashboards.

Starting price

5000usage based /
per month

Alternatives

with better value for money

Taguchi’s user interface

Ease of use rating:

Taguchi reviews

Overall rating

4.9

/5

9

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.67/10
Rating distribution

5

4

3

2

1

8

1

0

0

0

Taguchi's key features

Most critical features, based on insights from Taguchi users:

Customizable fields
Email campaign management
Segmentation
Campaign management
Reporting/Analytics

All Taguchi features

Features rating:

Dynamic content
Customizable ctas
CAN-SPAM compliance
Contact management
Multi-Channel marketing
Preview functionality
Personalization
Newsletter management
Multivariate testing
Multi-Language
Multi-Channel communication
Multi-Campaign
Mobile optimization
Mobile access
Marketing calendar
Marketing automation
List management
Lead qualification
A/B testing
Process/Workflow automation
Product recommendations
Real-Time analytics
Real-Time data
ROI tracking
Sales analytics
Search marketing
SMS marketing
Social marketing
Template management
Third-Party integrations
Visual analytics
Website visitor tracking
Workflow management
WYSIWYG editor
Activity dashboard
API
Autoresponders
Campaign analytics
Campaign scheduling
Click tracking
Conversion tracking
CRM
Customer journey mapping
Customer segmentation
Customer surveys
Customizable branding
Customizable forms
Data import/export
Drag & drop
Drip campaigns
Email marketing
Email sequences
Email tracking
Engagement tracking
Event triggered actions
GDPR compliance
Generative ai
HTML editor
Image library
Landing pages/web forms
Lead capture
Lead generation
Lead management

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Taguchi pricing

Value for money rating:

Starting from

5000

Per month

Usage Based

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Taguchi price and value

Value for money rating:

Taguchi support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Knowledge Base
Phone Support
24/7 (Live rep)
Chat
FAQs/Forum

Training options

In Person
Live Online
Documentation
Webinars
Videos

Taguchi FAQs

Q. What type of pricing plans does Taguchi offer?

Taguchi has the following pricing plans:
Starting from: $5000.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Taguchi?

Taguchi has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Taguchi support?

Taguchi supports the following languages:
English, Chinese (Traditional), Dutch, French, German, Italian, Japanese


Q. Does Taguchi offer an API?

Yes, Taguchi has an API available for use.


Q. What other apps does Taguchi integrate with?

Taguchi integrates with the following applications:
Formstack Suite, Webhook Relay, Amazon S3, WhatsApp, Tall Bob, Azure Blob Storage, API Suite, Google Ads, TikTok, Meta for Business, Twilio, Sinch MessageMedia, Snowflake


Q. What level of support does Taguchi offer?

Taguchi offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat, FAQs/Forum

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