Xara Cloud - 2026 Pricing, Features, Reviews & Alternatives

Xara Cloud is an AI real estate marketing automation platform that helps brokerages increase listing visibility, service every agent, and scale marketing output without adding headcount or increasing costs.

Xara runs 24/7 in the background, detecting new listings and listing updates, turning MLS property data into branded campaigns, and delivering ready-to-publish marketing assets to agents. Campaigns can include social media posts, captions, flyers, postcards, listing presentations, open house materials, email content, and other brokerage-approved materials.

With Xara, brokerages can make sure every listing gets promoted across more channels, every agent receives consistent marketing support, and every campaign stays on brand. Instead of relying on agents to manually promote listings or asking marketing teams to handle every listing one by one, Xara turns listing activity into marketing execution automatically.

Xara also includes AI social media automation for real estate teams, helping agents stay visible with listing posts, market updates, buyer and seller tips, testimonials, neighborhood content, and local expertise. Brokerages can keep agents active across Facebook, Instagram, LinkedIn, email, print, and other marketing channels while maintaining brand control from one platform.

For teams outside real estate, Xara Cloud also supports the creation of branded business content such as presentations, flyers, brochures, business cards, social media graphics, and internal documents. This makes Xara useful for organizations that need professional, on-brand content across distributed teams.