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Market Research Software

Last updated: April 2026

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18 software options

Alchemer logo

Alchemer

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

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Zoho Survey logo

Zoho Survey

Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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Sprinklr logo

Sprinklr

Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Survicate logo

Survicate

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Dovetail logo

Dovetail

AI-native operating system for customer intelligence.

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Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

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Bloomfire logo

Bloomfire

Knowledge sharing & insights platform

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Bloomfire is an AI-powered knowledge management platform, unifying information access, collaboration, and actionable insights.

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Jotform logo

Jotform

Cloud-based form builder tool for digital forms.

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Create and deploy powerful market research surveys in minutes with Jotform Enterprise.

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VideoPeel logo

VideoPeel

Video capturing platform for collecting customer testimonial

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VideoPeel is a cloud-based video capturing platform designed to help businesses across industries such as eCommerce, education, and healthcare collect video testimonials and messages from customers and share them across advertising channels.

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CheckMarket logo

CheckMarket

Cloud-based enterprise survey software solution

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Cloud-based enterprise survey software solution. Users in more than 150 countries use CheckMarket to conduct beautiful surveys, get insights and act on the results.

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Alida logo

Alida

Customer experience and survey management software

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Alida’s total experience management platform was built with Community at its core to help companies gain access to the right customers, at the right time to fuel faster and more reliable insights that drive successful business outcomes.

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SurveyLab logo

SurveyLab

Survey software and questionnaire tool

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Survey software that can work with any survey panel incl. Cint, Dynata (ResearchNow/SSI), PeanutLabs and more. Teamwork. Powerful analytics and data filtering options.

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Xoxoday logo

Xoxoday

Global rewards, recognition, loyalty and incentive solutions

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An AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. Designed to help organisations acquire, retain, and engage customers, partners, employees, and sales teams, Xoxoday enables personalised, technology-driven reward experiences

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Elium logo

Elium

Smart knowledge for global operations and customer services

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Elium is an award-winning EU knowledge management solution that enables businesses to enhance knowledge accuracy, accessibility, and governance. Elium Hub centralises information for global operations, while Elium Desk provides frontline teams with the right knowledge to improve service quality.

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SurveySparrow logo

SurveySparrow

Software for creating and managing feedback and surveys

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

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SurveyMonkey logo

SurveyMonkey

Online survey and feedback collection platform

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SurveyMonkey empowers marketers with the market, customer, and brand insights needed to better reach target audiences, inform full-funnel and multi-touchpoint strategies, and build a beloved brand.

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Zonka Feedback logo

Zonka Feedback

Turn feedback into intelligence, action, and growth

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Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

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Nextiva logo

Nextiva

AI-enabled solution to streamline business communication

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AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

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XM for Strategy & Research logo

XM for Strategy & Research

Customer insights & brand research survey management tool

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

Read more about XM for Strategy & Research

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