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Market Research Software with Statistical Analysis (2026)

Last updated: April 2026

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Why are statistical analysis important for market research software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Statistical analysis organizes and presents survey data clearly, identifies trends and consumer sentiments, and provides robust insights into product performance. It enhances decision-making and highlights strengths and weaknesses effectively. Of the 82 reviewers who rated statistical analysis, 79% rated this feature as important or highly important.

Key features of market research software based on insights from 1046 verified reviews

  • Reporting & Statistics: Users value the comprehensive view and accurate data for informed decision-making, with flexible export options and customizable reports. 96% of reviewers rated this feature as important or highly important.
  • Survey Builder: Reviewers highlight ease of use, intuitive design, and extensive customization options for creating professional surveys with various question types. 92% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers appreciate robust data analysis capabilities, intuitive dashboards, and export options for detailed insights and performance tracking. 90% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Users find customizable fields important for tailoring surveys and data input to specific needs, enhancing flexibility and usability. 87% of reviewers rated this feature as important or highly important.
  • Data Import/Export: The ability to seamlessly import and export data in various formats is crucial for efficient data management and integration with other tools. 85% of reviewers rated this feature as important or highly important.
  • Question Branching: Reviewers highlight the importance of question branching for creating personalized surveys, enhancing relevance, and improving user experience. 84% of reviewers rated this feature as important or highly important.
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88 software options

Jotform logo
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SurveyLegend logo
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Mobile-friendly survey management platform

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QuestionPro logo
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Cloud-based survey solution for generating insights

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QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

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XM for Strategy & Research logo
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Customer insights & brand research survey management tool

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

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Survio logo
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Turn feedback into growth with Survio.

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Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

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Zoho Survey logo
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Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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CustomerHero logo

Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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Alchemer logo

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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MediaRadar logo

Media ad sales intel for ad sales professionals & agencies

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MediaRadar is a cloud-based sales enablement tool for ad sales professionals & agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say.

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ATLAS.ti logo

Qualitative data analysis for text, graphical, audio & video

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ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

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Lighthouse Studio logo

Market research software for government agencies

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Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

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SmartSurvey logo

Online survey & questionnaire tool

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SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

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CheckMarket logo

Cloud-based enterprise survey software solution

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Cloud-based enterprise survey software solution. Users in more than 150 countries use CheckMarket to conduct beautiful surveys, get insights and act on the results.

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CleverX logo

AI-native research. Question to insight in hours.

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AI-native research platform. Go from question to insight in hours. AI designs your study, recruits from 8M+ verified participants, conducts research, and delivers analyzed results from a single prompt.

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SurveyLab logo

Survey software and questionnaire tool

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Survey software that can work with any survey panel incl. Cint, Dynata (ResearchNow/SSI), PeanutLabs and more. Teamwork. Powerful analytics and data filtering options.

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SurveySparrow logo
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Software for creating and managing feedback and surveys

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

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Make Opinion logo
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fast insights, real people

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Market Research in the Digital Age. Seamless Integration with other Native Applications. Secure and Compliant. DIY Research at a Fraction of the Cost. Connect with Customers. Discover insights. Get Quality Answers. Analyze and Export Results. All in One Platform.

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Lyssna logo
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The human side of data-driven decisions.

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Lyssna is a user research platform that enables you to test designs with real users to gain audience insights. It offers a range of powerful testing tools. With Lyssna, you can save time and money, improve user engagement, and increase conversion rates.

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QuickTapSurvey logo

In-person Surveys, Mobile Forms & Kiosks (Works Offline)

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Easy to use mobile forms that collects the data that matters with our without an internet connection. Includes photo capture, location capture, and more.

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Recollective logo

Online community platform for customer engagement & research

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Recollective is an online data collection and insight community development tool for researchers which allows users to conduct qualitative & quantitative research studies. The platform allows businesses to setup studies for concept testing, behavioral analysis, customer feedback collection, & more.

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Spark Chart logo
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Survey software for business consultants and leaders

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Spark Chart is an Australian survey software solution with 24 x 7 expert support and advice. Data can be stored in Australia. Features include customizable surveys and branding, ready-made templates, comprehensive deployment options, conditional logic and powerful reporting analytics & sharing.

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Toluna Start logo

Access a single source for all of your consumer insights

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Toluna Start is the industry’s first end-to-end consumer intelligence platform. With a single login, perform quantitative and qualitative research - either through self-service solutions or through custom research programs built with the help of research and service experts.

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IdSurvey logo

Survey software specialized in phone surveys, web, offline

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IdSurvey is a cloud-based solution for surveys via telephone, web and face to face (CATI-CAWI-CAPI). Key features include text piping, 50+ questions, multi-channel distribution, audience targeting, SMS and Email sender, data export, and reporting.

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