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Marketing Attribution Software

Last updated: April 2026

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99 software options

Funnel logo

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Toovio logo

Intelligence in Motion

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What makes us different?

Toovio harness the infinite power of data through real time decisioning, and always on AI, turning it into a continuous stream of revenue. They call this intelligence in motion.

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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N.Rich logo

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Affise logo

Affiliate marketing and mobile attribution platform

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Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile channels. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics.

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Trialfire logo

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Clear Ring logo

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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Revenue.io logo

Sales engagement and call tracking platform

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Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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iSpot.tv logo

TV ad measurement and analysis platform

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iSpot is a cloud-based attribution platform, which helps businesses optimize TV advertisements, measure impressions, and generate reports on the performance of cross-screen advertisements.

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Hive9 logo

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Leadtosale logo

All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics. All leads and sales with full attribution models

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SplitMetrics Acquire logo

Unlock the Apple Search Ads potential.

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An intelligent data-driven platform providing extensive automation, AI-based optimization, and deep insights and trends for easier and more profitable management and scaling of your Apple Search Ads account.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Tradedoubler logo

Affiliate campaign and performance management software

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Tradedoubler PVN is a technology solution to help companies analyze the performance of their affiliate campaigns and performance and unify their private affiliate network for management with sales attribution and detailed real-time reporting.

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Weberlo logo

Marketing and pay-per-click (PPC) attribution solution

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Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Adsmurai Marketing Platform logo

Born from necessity

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Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

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Attrify logo

Multi-touch attribution for e-commerce analytics

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Attrify is a commerce measurement platform designed for e-commerce brands operating across international markets. The software provides multi-touch attribution with infinite lookback windows, customer journey visualization from awareness to conversion, and customer segmentation using RFM and 3A models. Attrify includes cross-border attribution modeling, predictive lifetime value optimization, and real-time customer journey tracking capabilities.

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AnyTrack logo

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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