Optimity - 2026 Pricing, Features, Reviews & Alternatives

Revolutionizing Workplace Wellness

Optimity is a forward-thinking digital health company dedicated to revolutionizing workplace wellness. As the workplace landscape evolves, encompassing hybrid models, Optimity is a strategic wellness platform and partner for employers seeking to build a healthy and supportive culture that drives productivity, engagement, and organizational success through a connected and engaging employee experience.

Optimity personalizes each employee’s program in response to their unique health risk profile and goals. Optimity accommodates diverse needs and preferences across remote, hybrid, and traditional work settings.

Optimity stands out as a mobile-first, data-driven wellness solution. Employees are rewarded for cultivating healthy habits across all five pillars of health—Physical, Mental, Nutritional, Financial, and Social. The platform is backed by quantifiable health metrics, including Health Grade and Diabetes scores, and supported by insurers and reinsurers. A highly efficient AI co-pilot ensures employees receive the right program and activity recommendations at the right time. Evidence-based rewards and incentives are built in.

Optimity has partnered with over 100 organizations to achieve workplace health and wellness goals. We specialize in targeted wellness programs that improve health behaviors, lower health risks, and reduce the organizational impacts of high drug claims, absenteeism, and disability leaves. The platform is powered by a sophisticated database that enables data-driven decision-making, contributing to the client’s overall employee health and well-being strategy while driving positive health outcomes.

Data-Driven and Innovative Platform

Optimity was among the first digital wellness platforms in North America, and with 10+ years experience serving clients is one of the only proven, sustainable solutions.

The cornerstone of the platform is the Optimity Enterprise Operating System (EOS), a mobile-first platform offering community health challenges, educational content, movement recommendations, communications, benefits management, and reward incentives, personalized in response to the employee’s unique health risk profile and goals. Evidence-based behavior change models are used to incentivize engagement to help drive a positive return on employers’ investment in employee benefits and wellness programs.

Tech x Expertise to Improve Health Outcomes

Optimity uses best-in-class methodologies in behavioral economics to drive the adoption of healthy behaviors. Gamification, intrinsic drivers, readiness-to-change pathways, and behavior amplification practices are seamlessly integrated to encourage long-term engagement. Crafted by gamification experts, behavioral science PhDs, and preventative health specialists, Optimity rewards employees for building healthy habits, participating in events, engaging with content, and using their health benefits plan effectively. Optimity’s no-code, developer-friendly platform integrates seamlessly with the employer's existing technology systems. Employers have the option to white label or use the Optimity solution as is.

The Optimity Advantage for Insurer Partners

Optimity collaborates with Health Plans to proactively address the health risks that lead to costly issues like disability claims and drug expenses. The platform seamlessly integrates with employee benefits, apps, and services.

The Bottom Line

Optimity goes beyond traditional workplace wellness programs, offering a tech-enabled, comprehensive, and personal experience that addresses health holistically. Optimity is a strategic ally for employers aiming to modernize their employee experience through a personal approach to wellness. Optimity's community challenges cultivate a positive workplace culture by fostering employee connection and camaraderie. These challenges are designed to inspire teamwork and encourage friendly competition, creating a sense of unity among the team.