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Lofty
5
65
4
24
3
12
2
7
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-Powered Real Estate CRM & lead generation software
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Lofty - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: July 2026
Lofty overview
What is Lofty?
Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.
Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.
A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.
Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.
Starting price
Alternatives
with better value for money
Pros & Cons
Lead Management
Email Campaigns
Real Estate
User Interface
Phone Issues
Slow and ineffective support responses
Lofty’s user interface
Lofty review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
3.9
Ease of use
3.9
Customer support
3.5
Reviews sentiment
What do users say about Lofty?
Reviewers indicate Lofty offers robust lead management, useful automation, and a user-friendly interface that helps them stay organized and follow up with clients efficiently. They find the platform easy to navigate, appreciate the range of features, and value the ability to customize workflows and send mass emails or texts for campaigns. Some mention that team management tools are helpful for growing businesses.
Users report frequent technical issues, glitches, and bugs that disrupt their workflow, and they feel customer support is slow, unhelpful, and often fails to resolve problems. They express frustration with missing features, unreliable communication tools, and inconsistent system performance.
Select to learn more
Who uses Lofty?
Based on 127 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Lofty's key features
Most critical features, based on insights from Lofty users:
All Lofty features
Features rating:
Lofty alternatives
Lofty
Starting from
No pricing info
Salesforce Sales Cloud
Starting from
25
/user
Per month
HubSpot CRM
Starting from
20
/user
Per month
BoldTrail
Starting from
No pricing info
Lofty integrations (14)
Integrations rated by users
We looked at 127 user reviews to identify which products are mentioned as Lofty integrations and how users feel about them.
Integration rating: 4.6 (18)
Integration rating: 4.3 (11)
“When I check my calendar in the morning on my cell, all of my BodySite schedule is included to help plan my day.”
Sean E.
Owner CEO
Integration rating: 4.8 (5)
“The Zapier integration helps connect SalesCaptain with other business tools and automate workflows. It can reduce manual tasks by allowing information to move between applications automatically.”
“IMportant to connect data”
Dani B.
Associate
Integration rating: 4.3 (5)
Integration rating: 3.4 (5)
“I use it daily. It is very important”
Casey H.
Realtor
Integration rating: 4.3 (4)
“To send videos to clients quickly and easily.”
Lisa L.
Owner
Lofty customer support
What do users say about Lofty customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Lofty customer support.
A small group of reviewers found Lofty support easy to contact, responsive, and helpful in resolving issues.
Common user feedback highlights slow response times and difficulty reaching support, especially via chat or phone.
A significant portion of users report support rarely resolves issues, often provides inaccurate or generic answers, and lacks follow-through.
Broad user base expresses frustration with unhelpful service, repeated explanations, and unresolved tickets dragging on for weeks or months.
Support options
Training options
To see what individual users say about Lofty's customer support, check out the review snippets below.
“Support has always been helpful and took care of everything I needed.”
RIck C.
Owner Broker
“I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational.”
Bob J.
Team Lead
“Customer support is very slow responding and it's hard to get a fast and direct answer with issues.”
Amanda R.
Realtor
“Customer service is fairly responsive, but they never follow through, they seem to never really understand the problem, even after I spend hours sending examples, videos, screen shots, and more to help them understand. ”
Stacy A.
tech dept
Lofty FAQs
Q. Does Lofty support mobile devices?
Lofty supports the following devices:
Android, iPhone, iPad
Q. What level of support does Lofty offer?
Lofty offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base, 24/7 (Live rep)
