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7 Top-Rated Affordable Email Marketing Software

Nov 15, 2023

Check out the seven top-rated affordable email marketing tools that will help manage your marketing campaigns.

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Shephalii KapoorWriter
7 Top-Rated Affordable Email Marketing Software

If you’re an email marketing manager, manually maintaining a large email list and personalizing emails for subscribers can be a time consuming and complex process. With email marketing software, you can automate various email marketing processes, such as subscriber onboarding and customer segmentation. 

An efficient email marketing software will enable marketers to manage their campaigns effectively and engage with subscribers without burning holes in their pockets. 

With so many options in the market, it may get challenging to decide which email marketing software aligns best with your marketing objectives. To help you make the right decision, we’ve highlighted the seven top-rated affordable email marketing tools based on verified software reviews. All these products are priced at less than $64 per month. Read how we selected these products at the bottom of the page. 

The products listed in this article can be divided into two categories—dedicated email marketing software and comprehensive marketing tools with email marketing capabilities. Some common features across all these tools include email creation, list segmentation, and reporting.

GA_11142023_Top-RatedAffordableEmailMarketingSoftware-pricecomparison

1. SendPulse

SendPulse is a multi-channel marketing automation platform with a built-in spam checker that automatically analyzes marketing campaigns and alerts marketers if the email will likely land in the audience’s spam folder. Marketers can use this to analyze each element of their email campaigns, including the email body and subject line, and identify potential mistakes, such as incomplete sender details or incorrect subject line, and improve deliverability without getting blacklisted.

Product features of interest*:

  • Email templates: Select from over 130 templates offered by the platform and use these to personalize your emails by adding text, images, and social media links. The tool offers templates responsive to all screen sizes and lets users preview their emails before sending them. 

  • Mailing list segmentation: Segment your subscribers based on various criteria, such as their age, gender, and interests. The feature also allows users to divide subscribers based on their responses to already sent emails. The software offers ready-to-use subscriber segments that are formed automatically based on their activities. 

  • A/B testing: Test multiple subject lines and content body options to understand what works best for the audience and select the one with the highest response rate. Once the testing has been performed, the software automatically sends the best campaign to your subscribers to garner maximum response.

Customer support options: Phone calls, chat, and knowledge base.

Starting price: $6.40 per month

Billing cycle: Annual

Who should consider SendPulse?

Marketing professionals aiming at improving the deliverability of their emails can consider SendPulse. The software’s spam checker feature enables email marketers to identify and eliminate elements in their emails that may trigger spam filters, increasing the chances of the emails reaching the recipient’s inboxes. It also helps professionals save time in spam checking and offers recommendations to improve the email content and structure.

*Analysis performed October 2023

2. EmailOctopus

EmailOctopus is an email marketing solution that allows marketers to create automated email sequences for engaging every subscriber who joins their emailing list. These email automation sequences can be based on various actions, such as a subscriber signing up, purchasing, or clicking a particular link in an email. Users can also set complex automation to educate new subscribers on their products or services.

Product features of interest*:

  • Landing pages: Create landing pages using the pre-built templates offered by the software. Users can customize templates with drag-and-drop elements, such as background color and fonts. Email marketers can create these pages for specific marketing campaigns or purposes. 

  • Contact tagging: Add labels, such as free subscribers and VIP customers, to contacts within your email list. Marketers can use these tags to segment their lists into smaller groups and send targeted emails to customers. The software offers up to 50 unique tags per list on its pro plans.  

  • Email analytics: Track open, click, and bounce rates for your emails using the system’s reporting feature. With email analytics, users can understand how subscribers respond to their emails and use these insights to tailor their content.

Customer support options: Emails, chat, and knowledge base.

Starting price: $8 per month

Billing cycle: Monthly

Who should consider EmailOctopus?

Email marketers looking to capture contact information and product or service promotion by creating budget-friendly landing pages and sign-up forms can consider EmailOctopus. The software enables marketing experts to create unlimited forms and landing pages in its starting plan, making it easier to guide recipients toward a specific action. It also offers a preview option for users to check how their landing pages look on desktop and mobile devices.

*Analysis performed October 2023

Pro tip

Opt for a tool that helps you add new contacts to your email list based on opt-ins and opt-outs, categorize subscribers into segments based on various criteria, such as their demographics or behavior, and manage customers’ subscription preferences.

3. MailerLite

MailerLite is another email marketing solution that enables marketers to monetize their newsletters. The software, via a series of automated email workflows, targets potential customers. Once a sale has been made, it helps you send a personalized message to complete the transaction. The software integrates with payment processing platforms, such as Stripe and PayPal, to securely process payments on the newsletter’s landing page. With over 40 newsletter blocks, including quizzes and surveys, the software helps users create newsletters worth paying for.

Product features of interest*:

  • Sign-up forms: Create custom forms to gather new subscribers using the tool’s responsive templates. The software offers a drag-and-drop builder to build forms, along with built-in search engine optimization (SEO) tools to increase organic traffic.

  • Artificial intelligence (AI) writing assistant: Write error-free emails and content that resonates with your audience. The tool leverages AI technology to help users enhance creativity, save time while crafting emails, and inspire new ideas. 

  • Image library: Access over a million free graphics while creating a newsletter and marketing campaign. The software allows you to import free, high-quality images, including GIFs and icons, and organize your images in a way that is easily accessible.

Customer support options: Emails, chat, and knowledge base.

Starting price: $9 per month

Billing cycle: Annual

Who should consider MailerLite?

Marketing experts looking to create highly personalized and SEO-optimized email copies and campaigns, including subject lines and body content, can consider MailerLite for its AI-based email writer. Powered by OpenAI, the software’s AI writing assistant leverages machine learning capabilities to generate personalized and relevant text for your campaigns. Moreover, it offers different tone of voice options, such as natural, catchy, and professional, to help you control how the tool generates text. This saves users time and helps them generate effective text, which can lead to better conversions.

*Analysis performed October 2023

4. UseINBOX

UseINBOX is an email marketing tool with an INBOXCold feature that allows professionals to send personalized emails to new connections. With this feature, users can directly save new prospects in their inbox without the need to manually import them from a third-party platform. They can also personalize the cold emails using custom fields and dynamic content and get a real-time report panel of these emails to check how the campaigns are performing.

Product features of interest*:

  • Campaign reports: Create comprehensive reports to get an overview of your campaign’s success. With these reports, you can track your emails' bounce rate, total open rates, and click-through rates. You can also check how your emails are performing with particular email domains. 

  • Email verification: Check one or multiple email addresses using an address checker that helps verify your subscribers. For bulk email verification, you just have to upload your email list in a CSV or TXT format. 

  • Auto resend: Give your subscribers a second chance to open your emails with the auto resend feature in UseINBOX. You can select how you want to resend your emails, for instance, by entering a new subject line or modifying the existing content.

Customer support options: Emails, chat, and knowledge base.

Starting price: $11 per month

Billing cycle: Annual

Who should consider UseINBOX?

Email marketing experts looking for a solution to authenticate and verify the accuracy of their email addresses to minimize the instances of email bounceback can consider UseINBOX. The software, with an email verification feature, allows experts to identify faulty emails, expose catch-all addresses (meant to catch all emails sent to non-existent email accounts), and develop a clean email list. Professionals can use this feature to improve email deliverability and enhance email campaign experiences.

*Analysis performed October 2023

Pro tip

Consider an email marketing tool that enables marketing professionals to send emails at scheduled intervals or based on specific schedules, such as the launch of a weekly newsletter or abandon cart reminders.

5. Direct Mail

Direct Mail is an email marketing app for Mac users that facilitates cloud collaboration to enable marketers to work on their campaigns from any device and with any colleague. The app offers fine-grained permission control to help users assign project editors and viewers. Moreover, the app can function without an internet connection, which makes it easy for users to access and edit projects offline. It facilitates automatic syncing once the network connection is available and stable.

Product features of interest*:

  • Data security: Protect sensitive data, such as credit card information and customer communications, using a series of features, including encryption, security controls, password protection, and secure sending. 

  • Email personalization: Give your emails a personal touch by customizing them using the recipient’s name, business name, and other relevant information. The app allows users to customize emails using 15 different fields. 

  • In-line cascading style sheets (CSS): Ensure consistent rendering of email content across various clients. The app allows users to embed CSS styles directly within the hypertext markup language (HTML) of an email. This ensures your campaigns are well-styled and consistently displayed to the audience.

Customer support options: Emails, chat, and online help documentation.

Starting price: $15 per month

Billing cycle: Monthly

Who should consider Direct Mail?

Marketers using a Mac device to create and share email marketing campaigns can consider Direct Mail. The software is designed especially for Mac users, providing a native experience that integrates well with macOS. It offers an email template library comprising professionally designed emails that can be customized to suit your branding and content needs, saving time and effort in email design. The platform makes it convenient for Mac users to sync their contact lists and data from applications such as Apple contacts and calendars.

*Analysis performed October 2023

6. Sender

Sender is another email marketing platform with advanced segmentation capabilities to create custom groups. You can use this feature to segment your targeted audience per various conditions, such as their basic information, subscription status, and recipient activity. The tool also allows users to add multiple sets of conditions using ‘AND’ and ‘OR’ for precise segmentation. Once the subscribers are filtered out, marketers can execute different actions, such as removing specific persons from a group, marking them as unsubscribed, and saving them as a segment.

Product features of interest*:

  • Email newsletters: Create branded emails and newsletters using professional templates provided by the tool. Users can also use a drag-and-drop builder to create their own newsletter designs without any coding knowledge. 

  • Transactional email: Send free transactional emails to inform users about completing a certain process or action. You can send these emails to serve four different purposes—password recovery, order and shipping confirmation, email subscription confirmation, and unusual account sign-in alerts.

  • Custom fields: Collect additional information about your subscribers, including their locations, birthdates, or any other data, using custom fields in your emails or subscription forms.

Customer support options: Emails, chat, and knowledge base.

Starting price: $15.83 per month

Billing cycle: Annual

Who should consider Sender?

Marketing professionals looking for a tool to manage their text messaging campaigns alongside emails can opt for Sender. The software offers several features, such as personalized text messages, signup forms, text automation, text messaging reports, SMS marketing automation, and geo-targeted messages to help marketers ensure that the messages are read promptly by their targeted audience and gather insights on all important SMS campaign metrics, such as open and reply rates.

*Analysis performed October 2023

Pro tip

Shortlist an email platform with reporting and analytics feature that will allow users to monitor the effectiveness of their email marketing campaign using various metrics, such as open rates, conversion rates, list growth rates, email engagement, and return on investment.

7. Systeme.io

Systeme.io is an all-in-one marketing platform with all the tools to build your online business. These include email marketing, website builder, and business automation. For email marketers, the tool offers features such as email campaign management, list management, and in-depth statistics to help them manage their campaigns, send unlimited tailored emails, and keep track of their emails, including the number of emails sent and the average percentage of bounced emails.

Product features of interest*:

  • Marketing automation: Automate your email marketing campaigns and set up automated email sequences or drip campaigns, where emails are sent based on specific triggers, such as sign-ups and purchases. 

  • Lead scoring: Assign scores to leads based on their behavior and interactions with your brand. The software also helps you prioritize higher-scoring leads and make focused efforts for better conversions. 

  • Analytics and reporting: Track the performance of your marketing campaigns with detailed analytics and metrics, such as delivery rate, open rate, and email marketing return on investment.

Customer support options: Emails, knowledge base, and online help community.

Starting price: $19 per month

Billing cycle: Annual

Who should consider Systeme.io?

Marketing professionals looking for an integrated tool to manage all their marketing needs can go for Systeme.io. Besides email marketing, the software offers several other features, such as a sales funnel feature to help marketers create and optimize a structured sales funnel for spreading awareness about their products or services and evergreen webinars, which are pre-recorded events that can be shared with targeted audiences. It also offers affiliate marketing program management to help marketing professionals create affiliate programs and manage affiliate marketing payouts.

*Analysis performed October 2023

How much do email marketing tools cost?

Email marketing software can cost as low as $7 per month or all the way up to $1499+ per month, depending on various factors—features, user base, email volumes, frequency of sending, and integration options. Most email marketing platforms typically offer the following pricing plans:

  • Free trial: No-cost trial plans of up to 30 days, giving users access to either all or limited features of the software.

  • Free version: Free software plans offer basic features and limited premium features access. These are ideal for small marketing businesses with a limited budget.

  • Entry-level: Starts at $7 per month and offers limited features, including limited storage, landing pages, and users. This is a good option for small businesses with basic needs.

  • Mid-tier: Mid-range pricing for email marketing software ranges from $8 per month to $949 per month. It is ideal for midsize businesses looking for advanced features such as two-factor authentication, mail tester, automated drip campaigns, and a complete A/B testing suite. 

  • High-end: Advanced plans go up to $1499+ per month. These offer unlimited storage, a dedicated account manager, and priority customer support. These are ideal for large businesses.

Hidden costs associated with email marketing tools

Besides the software license, there may be additional costs associated with affordable email marketing software. These may include:

  • Storage costs: Some email marketing vendors may charge users extra for storing images, documents, and other assets used in email campaigns. If you need a large media library, it might add up to your original expenses. 

  • Template customization: Creating custom email templates can require additional design or development work. While these services are typically included in the software’s pricing plans, users might need to pay additional costs for such customization, especially if they require advanced design work. 

  • Upgrades and renewals: Plan upgrades, which usually come with additional features, and subscription renewals often require users to pay extra. Small business owners should take these into consideration when selecting affordable email marketing software.

Frequently asked questions when selecting email marketing tools 

Before you finalize the best email marketing software for a small business, consider asking your vendor these questions to ensure you pick the right tool for your needs.

  • Does the tool offer a template library?

The best email marketing software includes an email template library comprising pre-designed, customizable email templates to help marketers create professional-looking emails with ease. This not only helps them save time while crafting emails but also maintains brand identity across all email communications.

  • Is the platform mobile responsive?

Selecting a tool that is also mobile-friendly or has a mobile app ensures that emails render well even on mobile devices, including smartphones and tablets. If your tool isn’t mobile responsive, the emails may not display properly on the user’s device, leading to a poor user experience. A non-mobile responsive email also increases bounce rates and negatively impacts email deliverability.

  • Does the software offer an A/B testing feature?

The A/B testing feature in email marketing software enables the marketing team to experiment with different subject lines and content. Users can use this feature to create two versions of an email, compare them in terms of user experience, and finalize the better-performing version. This can help refine their email campaigns and strategies for improved engagement.

Methodology

For this article, we selected the top seven products that met the following criteria:

  • Each product should be a part of GetApp’s Category Leaders report for email marketing software.

  • We assessed all 19 products in the Category leaders' report for their monthly pricing (as of October 18, 2023) and considered the products with publicly available pricing information. Based on the assessment, the average price was calculated to be $64. Products with a monthly subscription price lower than $64 were then shortlisted to be included in this list and arranged in ascending order.

  • Each product must include email marketing, list management, and subscriber management as core features.

  • Each product must meet our market definition for email marketing software: “Email Marketing software enables the automation of email communication with prospects and customers.”

We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this has no influence on our methodology.

*Our research team identified these features from vendor websites (as of October 18, 2023) based on their analysis of what users find valuable in or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor's website.  

To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime. We picked the lowest priced plan found on the vendor's website at the time of product analysis. 

Products evaluated for the pricing calculation were taken from GetApp’s email marketing software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the GetApp directory that offer them.

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About the author

Shephalii Kapoor

Writer
Shephalii Kapoor is a writer at GetApp. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Gartner, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading.
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