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iubenda Logo

Google-certified CMP and All-in-one Compliance Solution

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iubenda - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

iubenda overview

Based on 190 verified user reviews

What is iubenda?

Reviews for iubenda come from a wide variety of industries, including marketing and advertising (12% of reviewers), information technology and services (12%), and internet (10%). The most frequent use case for iubenda cited by reviewers is GDPR compliance (100% of reviewers).

What do users say about iubenda pricing?

Some reviewers feel iubenda offers good value for money, citing affordability and time savings. Users appreciate discounts for multi-license purchases. However, some users report costs rise quickly for advanced features, and reviewers indicate pricing can be confusing.

What are the most popular integrations for iubenda?

The iubenda integration most frequently cited by reviewers is WordPress, a website builder product rated 4.8 out of 5 for its integration with iubenda.

Starting price

3.49 /
per month

Alternatives

with better value for money


Pros & Cons

Customer Support

Cookie Policy

Policy Generation

Website Legal Compliance

iubenda’s user interface

Ease of use rating:

iubenda pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(38)
5(146)

What do users say about iubenda?

Reviews for iubenda come from a wide variety of industries, including marketing and advertising (12% of reviewers), information technology and services (12%), and internet (10%). The most frequent use case for iubenda cited by reviewers is GDPR compliance (100% of reviewers).

Select to learn more


Who uses iubenda?

Based on 190 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Information Technology and Services
Internet
Design
Others

Use cases

GDPR Compliance
Data Privacy

iubenda's key features

Most critical features, based on insights from iubenda users:

Compliance management
Consent management
Monitoring
Multi-Language
Policy management
Search/Filter

All iubenda features

Features rating:

Access controls/permissions
Privacy options
Customizable templates
Document management
API
Template management
Activity dashboard
Reporting & statistics
Workflow management
User management
Third-Party integrations
Self service portal
Role-Based permissions
Reminders
GDPR compliance
Deletion Management
Data visualization
Data subject requests (dsr/dsar)
Data storage management
Data import/export
Data discovery
Data classification
Compliance tracking
Audit trail
Audit management
Archiving & retention
Alerts/Notifications
Activity tracking

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iubenda pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Features included:

  • Privacy and cookie policy (up to 3 services)
  • Continuously updated by our legal team
  • Cookie consent with prior blocking and asynchronous reactivation (up to 1k page views per month)
  • Multiple options for accepting/rejecting cookies
  • Permanent database log of consent proofs
  • Google partner CMP
  • Occasional compliance scanning
  • GDPR
  • US Privacy Laws
  • LGPD
  • FADP
  • WayWidget (Add on: $7/month for 10,000 page views)

Starter

3.49

Per month

Features included:

  • Privacy and cookie policy, fully customizable from 2,000+ clauses (up to 7 services)
  • Continuously updated by our legal team
  • Cookie banner with dynamic notice text
  • Cookie consent with prior blocking and asynchronous reactivation (up to 5k page views per month)
  • Google partner CMP
  • Permanent database log of consent proofs
  • Regular compliance scanning
  • Limited customization
  • GDPR
  • US Privacy Laws
  • LGPD
  • FADP
  • WayWidget (Add on: $7/month for 10,000 page views)

Essentials

5.99

Per month

Features included:

  • Privacy and cookie policy, fully customizable from 2000+ clauses (up to 20 services)
  • Continuously updated by our legal team
  • Cookie banner with dynamic notice text
  • Cookie consent with prior blocking and asynchronous reactivation (up to 25k page views per month)
  • Google partner CMP
  • Permanent database log of consent proofs
  • Regular compliance scanning
  • Minimal branding
  • Full style customization
  • Flexible embedding options
  • GDPR
  • US Privacy Laws
  • LGPD
  • FADP
  • WayWidget (Add on: $7/month for 10,000 page views)

Advanced

24.99

Per month

Features included:

  • Privacy and cookie policy, fully customizable from 2000+ clauses (up to 30 services)
  • Ability to add custom text to your privacy and cookie policy
  • Continuously updated by our legal team
  • Cookie banner with dynamic notice text
  • Cookie consent with prior blocking and asynchronous reactivation (up to 50k page views per month)
  • Geolocation-based consent settings
  • Permanent database log of consent proofs
  • Google partner CMP
  • Terms and Conditions with guided set-up to help you include everything you need
  • Plug-and-go integrations for popular store systems like WordPress, Shopify, Google Tag Manager, Joomla, PrestaShop, and Magento
  • Regular compliance scanning
  • Seamless embedding options
  • Native mobile app integration
  • Minimal branding
  • Multi-language option
  • Full style customization
  • GDPR
  • US Privacy Laws
  • LGPD
  • FADP
  • WayWidget (Add on: $7/month for 10,000 page views)

Ultimate

99.99

Per month

Features included:

  • Privacy and cookie policy, fully customizable from 2000+ clauses (unlimited services)
  • Ability to add custom text to your privacy and cookie policy
  • Continuously updated by our legal team
  • Cookie banner with dynamic notice text
  • Cookie consent with prior blocking and asynchronous reactivation (up to 150k page views per month)
  • Geolocation-based consent settings
  • Detailed consent analytics
  • Recover users that reject marketing tracking with inline prompts and more
  • Cookie consent paywall
  • Permanent database log of consent proofs
  • Google partner CMP
  • Terms and Conditions with guided setup to help you include everything you need
  • Plug-and-go integrations for popular store systems like WordPress, Shopify, Google Tag Manager, Joomla, PrestaShop, and Magento
  • Register of data processing activities
  • Whistleblowing Management Tool
  • Data Subject Rights Management Tool
  • Hourly compliance scanning
  • Seamless embedding options
  • Native mobile app integration
  • White label
  • Multi-language option
  • Full style customization
  • GDPR
  • US Privacy Laws
  • LGPD
  • FADP
  • WayWidget (Add on: $7/month for 10,000 page views)

User opinions about iubenda price and value

Value for money rating:

Of 31 reviews that provide robust commentary on iubenda's price and value, 71% mention it in a positive light.

Some reviewers feel iubenda offers good value for money, citing its affordability compared to legal alternatives and the significant time and effort it saves. Users think the basic plans are reasonably priced and appreciate discounts for multi-license purchases. Some reviewers find the service comprehensive for the cost, especially for small businesses or simple needs. However, some users report that costs increase quickly for advanced features, multi-language support, or multiple websites, making it less suitable for complex or high-traffic sites. Reviewers indicate that pricing can be confusing and that full GDPR compliance or e-commerce functionality requires higher-priced plans.

, and

To see what individual users think of iubenda's cost and value, check out the review excerpts below.

“There is no software like Iubenda available on the market, and yet it is priced extremely affordably despite the lack of competition.”
RE

Ryan E.

Web Designer

“I'm pleased because the service is affordable for people who do not have stacks of cash available, and it simple, and straight forward to use.”
Verified reviewer profile picture

Michael S.

IT System Engineer

“The Consent Solution + Internal Privacy Management price is high and is not progressive based on the traffic”
FF

Federico F.

Web Master

iubenda integrations (17)

Integrations rated by users

We looked at 190 user reviews to identify which products are mentioned as iubenda integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 4.8 (8)

Webflow logo
Webflow

Integration rating: 5.0 (1)

Squarespace logo
Squarespace

Integration rating: 5.0 (1)

iubenda customer support

What do users say about iubenda customer support?

Customer support rating:

We analyzed 49 verified user reviews to identify positive and negative aspects of iubenda customer support.

Widespread user sentiment highlights quick, timely, and effective responses from the customer support team.

A significant portion of users praise the support staff's professionalism, kindness, and clear guidance in resolving issues.

Frequently reported by users, customer support is accessible, helpful, and provides personalized assistance even for complex queries.

A minority of users report slow or unresponsive support, with some citing poor follow-up and lack of effective solutions.

Support options

24/7 (live rep)
Knowledge base
Chat
Faqs/forum
Phone support
Email/help desk

Training options

Live online
Videos
Documentation
In person
Webinars

To see what individual users say about iubenda's customer support, check out the review snippets below.

“the customer care is outstanding. If you have a problem they will help to fix it.”

mf

massimo f.

coach

“First of all, I'd like to mention the support: they always answer in a timely manner and their help is always effective.”

Verified reviewer profile picture

Tamara B.

Primary Teacher

“First and most importantly, they have an incompetent customer support team who barely replies to our concerns and forget about the 24/7 support that they say they have.”

hM

h M.

CEO

iubenda FAQs

Q. Who are the typical users of iubenda?

iubenda has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What is iubenda used for?

iubenda is a Google-certified Consent Management Platform (CMP) and all-in-one compliance solution that helps businesses, websites, apps, and organizations manage their legal requirements with confidence and ease. The platform combines attorney-level expertise with powerful automation, ensuring that all documents, consent tools, and internal processes remain fully aligned with the latest data protection laws - continuously maintained by an international team of lawyers. Its suite of products includes the Privacy and Cookie Policy Generator, customizable Consent Management Platform (CMP), Terms and Conditions Generator, and WayWidget, the accessibility interface - among others. iubenda supports major privacy frameworks, including GDPR (and UK GDPR), the ePrivacy Directive (Cookie Law), Brazil’s LGPD, Switzerland’s FADP, California’s CCPA/CPRA, and several other U.S. state privacy regulations. Optimized for every type of online business - from startups, blogs, and SaaS platforms to e-commerce stores, publishers, advertisers, agencies, and large enterprises - iubenda adapts seamlessly to a variety of needs and industries. The platform integrates effortlessly with leading CMS and e-commerce systems such as WordPress, Shopify, Joomla, Magento, PrestaShop, Wix, Weebly, BigCommerce, and more. With one-click installation and automatic synchronization, users can manage multiple websites and policies from a single dashboard, ensuring consistent and up-to-date compliance across all documents. iubenda is an Italian company founded in 2011 and is trusted by 150,000 customers in over 100+ countries. Its multilingual, legally maintained, and automated approach makes it the go-to compliance platform for businesses operating across multiple markets.


Q. What are the benefits of using iubenda?

  • Privacy and Cookie Policy Generator: Generate and manage a Privacy and Cookie Policy that is professional, customizable from 2,400+ clauses, available in 27 languages, drafted by an international legal team and up to date with the main international legislations.

  • Privacy Controls and Cookie Solution: Create a fully customizable cookie banner, seamlessly collect consent and implement prior blocking with asynchronous re-activation. Integrated with IAB Europe’s Transparency and Consent Framework (TCF 2.2) and Google Consent Mode.

  • Terms and Conditions Generator: Create professional Terms and Conditions through a guided setup tailored to your business. Choose from 100+ lawyer-crafted, auto-updated clauses, instantly translate your document into 15 languages, and embed it easily on your site or app — no coding required. The generator ensures your terms always stay aligned with the latest legal requirements.
  • WayWidget: Get your website ready for the European Accessibility Act (EAA) with this AI-powered accessibility tool. It supports users with visual, cognitive, and reading impairments, improves readability and focus, and helps your business work toward full accessibility compliance. Setup is effortless — just add one line of code, no developers required.

  • Consent Database: Easily record and manage user consent and privacy preferences across all channels. The API tracks every detail — from the notice shown to the choices made — ensuring compliance with GDPR, LGPD, and other privacy laws. It integrates smoothly with consent forms, syncs with your legal documents, and includes a user-friendly dashboard for reviewing records.

  • Register of Data Processing Activities: Easily document and organize all data processing activities within your organization. Choose from 2,000+ pre-made options, categorize them by area, assign processors and team members, and record legal bases and other GDPR-required details — all through an intuitive, centralized interface.

  • Compliance Monitor: Gain full visibility into compliance risks across all your sites and teams. Monitor unapproved cookies, consent banners, and vendor activity in real time to reduce legal exposure and maintain user trust. Benefit from detailed reporting, real-time alerts, and protection for SEO and ad revenue — all in one powerful tool.

  • Data Subject Rights Management Tool: Manage and respond to data subject requests (DSRs) from a single, centralized platform. Handle privacy rights in compliance with GDPR and other global regulations, with a dedicated channel for receiving and tracking requests from intake to fulfillment — streamlining the entire process.

  • Whistleblowing Management Tool: Establish a secure internal reporting channel that meets the requirements of the EU Whistleblowing Directive. Designed for organizations or branches with 50+ employees, this tool provides a compliant, easy-to-use platform for receiving and managing whistleblower reports — all from one dashboard.

  • Newsletter Opt-in Booster: Increase newsletter signups with a customizable, compliance-friendly widget. Add a professional subscription form with integrated consent management in just a few clicks. Simplify marketing signups while maintaining transparency and respect for user privacy.


  • Q. What languages does iubenda support?

    iubenda supports the following languages:
    Czech, Danish, Dutch, English, French, German, Greek, Italian, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish


    Q. Does iubenda offer an API?

    Yes, iubenda has an API available for use.


    Q. What level of support does iubenda offer?

    iubenda offers the following support options:
    24/7 (Live rep), Knowledge Base, Chat, FAQs/Forum, Phone Support, Email/Help Desk

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