App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Primo
5
52
4
5
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Designed for beauty centers, spas, and hairdressers
Table of Contents
Is this product right for your business?
Find out with a
Primo - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Primo overview
What is Primo?
Primo is an Italian-language software for managing beauty centers and hairdressing salons. The solution includes tools for managing customers, appointments, reminders, subscriptions and prepayments, marketing, and more.
With Primo, salon managers can work from any internet-enabled device to manage bookings and customers. The calendar allows users to view and manage the availability of stylists or beauticians, and resources including rooms and equipment. To increase customer loyalty, users can print and manage loyalty cards as well as sending out birthday greetings, promotions, and reminders to customers via SMS and WhatsApp. Support for barcode readers and cash registers lets users scan sales and take payments for services.
Starting price
Alternatives
with better value for money
Primo’s user interface
Primo reviews
Overall rating
4.9
/5
57
Positive reviews
95
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.95/10
5
4
3
2
1
52
5
0
0
0
Who uses Primo?
Based on 57 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Primo's key features
Most critical features, based on insights from Primo users:
All Primo features
Features rating:
Primo alternatives
Primo
Starting from
No pricing info
Mangomint
Starting from
165
Per month
ZENOTI
Starting from
300
Per month
Vagaro
Starting from
23.99
Per month
Primo pricing
Pricing plans
Pricing details:
Basic
No pricing info
Start
No pricing info
Smart
No pricing info
Plus
No pricing info
User opinions about Primo price and value
Value for money rating:
Primo integrations (4)
Integrations rated by users
We looked at 57 user reviews to identify which products are mentioned as Primo integrations and how users feel about them.
Integration rating: 5.0 (5)
“Control room management of panic alarms”
Marizel J.
General Manager
Other top integrations
Primo support options
Typical customers
Platforms supported
Support options
Training options
Primo FAQs
Primo has the following typical customers:
Large Enterprises, Mid-size Business, Small Business, Freelancers
These products have better value for money
Q. Does Primo support mobile devices?
Primo supports the following devices:
Android, iPhone, iPad
Q. What level of support does Primo offer?
Primo offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base