Tally - 2026 Pricing, Features, Reviews & Alternatives

Tally is a comprehensive online form builder software that enables users to create, customize, and deploy web-based forms without requiring coding knowledge. The platform serves as a solution for businesses, marketers, researchers, and individuals seeking to collect structured data through an intuitive interface. Designed with simplicity at its core, Tally caters to diverse industries including e-commerce, education, human resources, marketing, and customer service sectors, providing them with tools to gather information, feedback, and payments through customizable forms.

The software features an extensive array of functionality that balances ease of use with powerful capabilities. Tally's document-like interface allows users to simply type questions as they would in a text document, inserting various input blocks including contact information fields, payment collection forms, e-signature capabilities, rating scales, file uploads, and date/time selectors. Advanced features include conditional logic that creates dynamic, adaptive forms based on previous responses or external data, a calculator function for dynamic content and value computation, hidden fields for URL parameter data passing, answer piping for personalization, and pre-populated fields to streamline the user experience. The platform offers customization options through pre-made themes or custom designs with color, font, and button modifications, column layouts for side-by-side content display, custom CSS injection, multi-page form capabilities, and support for multiple languages. Security features include reCAPTCHA protection against spam and bots, partial submission capture, and GDPR-compliant data handling with European-based hosting and encryption both in transit and at rest.

Tally provides extensive integration capabilities that connect form data with third-party applications and services. Native integrations include Notion, Google Sheets, Airtable, Slack, and Coda for seamless data synchronization. The platform supports webhook functionality for sending submission events to HTTP endpoints, enabling custom workflow automation. Analytics integration with Google Analytics allows users to analyze traffic sources and visitor behavior, while Meta Pixel integration helps measure and optimize advertising campaigns. For broader connectivity, Tally works with automation platforms including Zapier, Make, and Pipedream, extending its functionality to thousands of additional tools and services. The software offers multiple sharing options including direct links, website embedding across various platforms, popup forms, and custom domain hosting for branded form links.