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GroundTruth Logo

Table of Contents

GroundTruth - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: October 2026

GroundTruth overview

What is GroundTruth?

Starting price


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with better value for money

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GroundTruth’s user interface

Ease of use rating:

GroundTruth reviews

Overall rating

4.6

/5

22

Positive reviews

91

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.91/10
Rating distribution

5

4

3

2

1

13

9

0

0

0

Pros
“They are such a valuable resource for us when determining where to allocate our budget, how to reach our intended audience, how to interpret & analyze results, etc.”
AK

Angela K.

Account Director

“There is no minimums required and they find a way to perform at the highest level even with small budgets”
RD

Ryan D.

Associate Director

“Campaign set up is straightforward and customer service is helpful when issues do arise.”
LO

Laura O.

Digital Operations Manager

Cons

Who uses GroundTruth?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Entertainment
Telecommunications
Gambling & Casinos
Others

Use cases

Demand Side Platform (DSP)
Marketing Attribution
Location Intelligence
Customer Data Platform

GroundTruth's key features

Most critical features, based on insights from GroundTruth users:

Audience targeting

All GroundTruth features

Features rating:

AI/Machine learning
Alerts/Notifications
API
Audience targeting
Behavioral analytics
Bidding strategies
Campaign analytics
Campaign management
Demographic Data
Display ad management
For advertising agencies
Geofencing
Geotargeting
Multi-Channel marketing
Multi-Location
Real-Time analytics
Recommendations
Reporting/Analytics
Reporting & statistics
ROI tracking
Single sign on
Trade Area Analysis

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GroundTruth support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Knowledge Base
Chat

Training options

Webinars
Videos
Documentation
Live Online

GroundTruth FAQs

Q. Who are the typical users of GroundTruth?

GroundTruth has the following typical customers:
Small Business, Freelancers, Mid-size Business, Large Enterprises

These products have better value for money


Q. What level of support does GroundTruth offer?

GroundTruth offers the following support options:
Email/Help Desk, Knowledge Base, Chat

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