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HR and Payroll that's built for you.

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CoAd - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: August 2026

CoAd overview

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Based on 381 verified user reviews

What is CoAd?

PrimePay is a payroll solution offering key features such as direct deposit, tax compliance, payroll reporting, W-2 preparation, payroll management, and an employee database, among others.

Who uses CoAd?

Reviews for PrimePay come from a wide variety of industries, including construction (10% of reviewers), insurance (6%), and non-profit organization management (5%). The most frequent use case for PrimePay cited by reviewers is payroll (86% of reviewers).

Starting price

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Pros & Cons

Payroll

Tax Filing

Response Time

Employee Information

Reports

Phone Support

CoAd’s user interface

Ease of use rating:

CoAd review summaries overview

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(72)
3-4(95)
5(214)

What do users say about CoAd?

Users report that PrimePay simplifies payroll processing, offers useful automation, and provides accessible employee management features. They find the platform generally easy to use after an initial learning curve, and appreciate the ability to generate reports and handle tax filings efficiently. Some say it helps them focus on core business tasks by reducing manual work and errors.

Reviewers indicate that customer support experiences are mixed; while some find representatives knowledgeable and responsive, others struggle with long wait times, inconsistent follow-up, and difficulty reaching the right person. They mention recurring issues with password resets, access control, and occasional software glitches.

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Who uses CoAd?

Based on 381 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Construction
Non-Profit Organization Management
Religious Institutions
Hospital & Health Care
Others

Use cases

Payroll
Direct Deposit Payroll
Human Resources
Time Clock

CoAd's key features

GetApp's analysis of 53 verified user reviews collected between January 2022 and October 2024 identifies PrimePay's most critical features and summarizes user sentiment about those features.

Direct deposit

Users report that PrimePay's Direct Deposit is convenient and appreciated by employees. They find it easy to use, especially through the web portal, and it ensures timely payments. Reviewers indicate that once set up, it works reliably without issues. However, they mention occasional delays and errors during implementation, which can affect employee satisfaction. They say it eliminates the need for live checks, reducing the risk of lost payments and increasing overall efficiency. Of the 16 PrimePay users who gave detailed accounts of their use of Direct Deposit, 100% rated this feature as important or highly important.


Payroll management

Reviewers indicate that PrimePay's Payroll Management is essential for accurate employee payments and record-keeping. They find it convenient and straightforward to use, with helpful email updates and support. However, users report issues with customer service and system limitations, such as difficulties in managing daily entries and occasional errors in payroll calculations. They appreciate having a consistent payroll specialist and note that timely and correct payroll is critical for employee satisfaction. Of the 25 PrimePay users who gave detailed accounts of their use of Payroll Management, 96% rated this feature as important or highly important.


Tax compliance

Users report that PrimePay's Tax Compliance is valuable for ensuring proper tax deductions and timely payments. They find it provides peace of mind, as it handles tax filings and keeps them up-to-date with changing tax laws. Reviewers appreciate that it reduces their workload and helps avoid penalties. However, some users mention issues with logging in and occasional problems with state tax payments. They say it integrates well with their payroll process, making tax management easier. Of the 23 PrimePay users who gave detailed accounts of their use of Tax Compliance, 96% rated this feature as important or highly important.


Payroll reporting

Reviewers highlight that PrimePay's Payroll Reporting is critical for accounting and financial audits. They find the reports easy to read and access, which helps with record-keeping and compliance. Users appreciate the availability of necessary reports each payroll period and the ease of developing hourly payroll. However, they mention occasional issues with report customization and system performance during peak times. They say having accurate and timely payroll data is essential for their business operations. Of the 22 PrimePay users who gave detailed accounts of their use of Payroll Reporting, 95% rated this feature as important or highly important.


W-2 preparation

Users report that PrimePay's W-2 Preparation is straightforward and reliable. They find it saves time and ensures compliance with IRS requirements. Reviewers appreciate the automation and timely distribution of W-2s, which reduces their workload. They mention that the process is easy to navigate and that W-2s are ready when needed. However, some users note occasional errors and billing issues. They say it is a helpful capability that provides peace of mind during tax season. Of the 22 PrimePay users who gave detailed accounts of their use of W-2 Preparation, 95% rated this feature as important or highly important.


All CoAd features

Features rating:

1099 preparation
360 degree feedback
401(k) tracking
Access controls/permissions
Accounting
Activity dashboard
Alerts/Notifications
API
Applicant tracking
Approval process control
Attendance tracking
Automated scheduling
Benefits management
Biometric recognition
Check printing
Compensation management
Compliance management
Customizable reports
Customizable templates
Dashboard
Data import/export
Document management
Employee database
Employee management
Employee onboarding
Employee portal
Employee profiles
Employee scheduling
Employee time tracking
For accountants
HR management
Learning & development
Mobile access
Mobile app
Multi-State
Onboarding
Overtime calculation
Performance management
Recruitment management
Reminders
Reporting/Analytics
Reporting & statistics
Self service portal
Sick leave tracking
Tax calculation
Third-Party integrations
Time & attendance
Time off management
Time off requests
Timesheet management
Time tracking
Training management
Vacation/Leave tracking
Wage garnishment
Workflow management

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CoAd integrations (2)

Integrations rated by users

We looked at 381 user reviews to identify which products are mentioned as CoAd integrations and how users feel about them.

Integration rating: 5.0 (2)

EN is the system we use for online benefit enrollment: the Paylocity System and the Employee Navigator exchange information.

Verified reviewer profile picture

Crystal B.

CHRO

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Engagedly

Integration rating: 4.0 (2)

Performance evaluations, succession planning, goal setting, etc.

HL

Heidi L.

Chief People Officer

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TimeTrax PC

Integration rating: 4.0 (1)

CoAd customer support

What do users say about CoAd customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of CoAd customer support.

Multiple users highlight PrimePay's responsive, knowledgeable, and friendly support team, often resolving issues quickly and efficiently.

A portion of users appreciate having dedicated account reps and easy phone access, making it simple to get personalized assistance when needed.

A number of users report difficulty reaching support, long hold times, and slow or unresolved responses to urgent issues.

Multiple users mention the loss of dedicated reps, inconsistent follow-through, and a decline in support quality after business model changes.

Support options

Chat
Phone support
Knowledge base
Email/help desk
Faqs/forum

Training options

Webinars
Live online
Documentation
Videos

To see what individual users say about CoAd's customer support, check out the review snippets below.

“The team is very responsive and answers questions quickly. If you need to use support, they are very efficient and friendly and get it right the first time.”

TB

Tracy B.

Office Manager

“The best you can hope for nowadays is minimal problems and for good customer service to make software issues minimal. ”

RK

Rick K.

Clinic Administrator

“Very poor customer support; often told they would get back to us but more than half the time they never did. Could not withhold Philadephia wage tax from two of our employees despite multiple requests to do so.”

RD

Robert D.

Treasurer

“Finding Reports I need to complete audits. If I can't find what I want, I call customer service ”

SC

Sophia C.

Human Resources

CoAd FAQs

Q. Who are the typical users of CoAd?

CoAd has the following typical customers:
Freelancers, Small Business, Large Enterprises, Mid-size Business

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Q. What is CoAd used for?

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.


Q. What level of support does CoAd offer?

CoAd offers the following support options:
Chat, Phone Support, Knowledge Base, Email/Help Desk, FAQs/Forum

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