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CoAd
5
214
4
67
3
28
2
13
1
59
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
HR and Payroll that's built for you.
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CoAd - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: August 2026
CoAd overview

Based on 381 verified user reviews
What is CoAd?
PrimePay is a payroll solution offering key features such as direct deposit, tax compliance, payroll reporting, W-2 preparation, payroll management, and an employee database, among others.
Who uses CoAd?
Reviews for PrimePay come from a wide variety of industries, including construction (10% of reviewers), insurance (6%), and non-profit organization management (5%). The most frequent use case for PrimePay cited by reviewers is payroll (86% of reviewers).
Starting price
Alternatives
with better value for money
Pros & Cons
Payroll
Tax Filing
Response Time
Employee Information
Reports
Phone Support
CoAd’s user interface
CoAd review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
3.8
Ease of use
4.0
Customer support
3.8
Reviews sentiment
What do users say about CoAd?
Users report that PrimePay simplifies payroll processing, offers useful automation, and provides accessible employee management features. They find the platform generally easy to use after an initial learning curve, and appreciate the ability to generate reports and handle tax filings efficiently. Some say it helps them focus on core business tasks by reducing manual work and errors.
Reviewers indicate that customer support experiences are mixed; while some find representatives knowledgeable and responsive, others struggle with long wait times, inconsistent follow-up, and difficulty reaching the right person. They mention recurring issues with password resets, access control, and occasional software glitches.
Select to learn more
Who uses CoAd?
Based on 381 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
CoAd's key features
GetApp's analysis of 53 verified user reviews collected between January 2022 and October 2024 identifies PrimePay's most critical features and summarizes user sentiment about those features.
Users report that PrimePay's Direct Deposit is convenient and appreciated by employees. They find it easy to use, especially through the web portal, and it ensures timely payments. Reviewers indicate that once set up, it works reliably without issues. However, they mention occasional delays and errors during implementation, which can affect employee satisfaction. They say it eliminates the need for live checks, reducing the risk of lost payments and increasing overall efficiency. Of the 16 PrimePay users who gave detailed accounts of their use of Direct Deposit, 100% rated this feature as important or highly important.
Reviewers indicate that PrimePay's Payroll Management is essential for accurate employee payments and record-keeping. They find it convenient and straightforward to use, with helpful email updates and support. However, users report issues with customer service and system limitations, such as difficulties in managing daily entries and occasional errors in payroll calculations. They appreciate having a consistent payroll specialist and note that timely and correct payroll is critical for employee satisfaction. Of the 25 PrimePay users who gave detailed accounts of their use of Payroll Management, 96% rated this feature as important or highly important.
Users report that PrimePay's Tax Compliance is valuable for ensuring proper tax deductions and timely payments. They find it provides peace of mind, as it handles tax filings and keeps them up-to-date with changing tax laws. Reviewers appreciate that it reduces their workload and helps avoid penalties. However, some users mention issues with logging in and occasional problems with state tax payments. They say it integrates well with their payroll process, making tax management easier. Of the 23 PrimePay users who gave detailed accounts of their use of Tax Compliance, 96% rated this feature as important or highly important.
Reviewers highlight that PrimePay's Payroll Reporting is critical for accounting and financial audits. They find the reports easy to read and access, which helps with record-keeping and compliance. Users appreciate the availability of necessary reports each payroll period and the ease of developing hourly payroll. However, they mention occasional issues with report customization and system performance during peak times. They say having accurate and timely payroll data is essential for their business operations. Of the 22 PrimePay users who gave detailed accounts of their use of Payroll Reporting, 95% rated this feature as important or highly important.
Users report that PrimePay's W-2 Preparation is straightforward and reliable. They find it saves time and ensures compliance with IRS requirements. Reviewers appreciate the automation and timely distribution of W-2s, which reduces their workload. They mention that the process is easy to navigate and that W-2s are ready when needed. However, some users note occasional errors and billing issues. They say it is a helpful capability that provides peace of mind during tax season. Of the 22 PrimePay users who gave detailed accounts of their use of W-2 Preparation, 95% rated this feature as important or highly important.
All CoAd features
Features rating:
CoAd alternatives
CoAd integrations (2)
Integrations rated by users
We looked at 381 user reviews to identify which products are mentioned as CoAd integrations and how users feel about them.
Integration rating: 5.0 (2)
“EN is the system we use for online benefit enrollment: the Paylocity System and the Employee Navigator exchange information.”

Crystal B.
CHRO
Integration rating: 4.0 (2)
“Performance evaluations, succession planning, goal setting, etc.”
Heidi L.
Chief People Officer
Integration rating: 4.0 (1)
Other top integrations
CoAd customer support
What do users say about CoAd customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of CoAd customer support.
Multiple users highlight PrimePay's responsive, knowledgeable, and friendly support team, often resolving issues quickly and efficiently.
A portion of users appreciate having dedicated account reps and easy phone access, making it simple to get personalized assistance when needed.
A number of users report difficulty reaching support, long hold times, and slow or unresolved responses to urgent issues.
Multiple users mention the loss of dedicated reps, inconsistent follow-through, and a decline in support quality after business model changes.
Support options
Training options
To see what individual users say about CoAd's customer support, check out the review snippets below.
“The team is very responsive and answers questions quickly. If you need to use support, they are very efficient and friendly and get it right the first time.”
Tracy B.
Office Manager
“The best you can hope for nowadays is minimal problems and for good customer service to make software issues minimal. ”
Rick K.
Clinic Administrator
“Very poor customer support; often told they would get back to us but more than half the time they never did. Could not withhold Philadephia wage tax from two of our employees despite multiple requests to do so.”
Robert D.
Treasurer
“Finding Reports I need to complete audits. If I can't find what I want, I call customer service ”
Sophia C.
Human Resources
CoAd FAQs
Q. What is CoAd used for?
CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.
Q. What level of support does CoAd offer?
CoAd offers the following support options:
Chat, Phone Support, Knowledge Base, Email/Help Desk, FAQs/Forum




















