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SpyFu
5
77
4
56
3
12
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SEO and advertising research tools
Table of Contents
SpyFu - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
SpyFu overview
Based on 145 verified user reviews
What is SpyFu?
By industry, SpyFu reviewers are most commonly professionals in marketing and advertising (50%). The most frequent use case for SpyFu cited by reviewers is SEO (64% of reviewers).
What do users say about SpyFu pricing?
Some users say SpyFu offers good value for money, highlighting affordable pricing and strong ROI. Reviewers appreciate the free trial and tier, but some users report limited access and find the cost prohibitive for advanced features or small businesses.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Competitor Keyword Research
Keyword Analysis
Campaign Keyword Planning
Pricing
SEMrush Comparison
SpyFu’s user interface
SpyFu pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.3
Features
4.3
Ease of use
4.4
Customer support
4.3
Reviews sentiment
What do users say about SpyFu?
By industry, SpyFu reviewers are most commonly professionals in marketing and advertising (50%). The most frequent use case for SpyFu cited by reviewers is SEO (64% of reviewers).
Select to learn more
Who uses SpyFu?
Based on 145 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
SpyFu's key features
Most critical features, based on insights from SpyFu users:
All SpyFu features
Features rating:
SpyFu alternatives
SpyFu
Starting from
39
Per month
Semrush
Starting from
139.95
Per month
Wix
Starting from
17
Per month
Ahrefs
Starting from
29
One-time payment
SpyFu pricing
Pricing plans
Pricing details:
User opinions about SpyFu price and value
Value for money rating:
Of 32 reviews that provide robust commentary on SpyFu's price and value, mention it in a positive light.
Some users say SpyFu offers good value for money, highlighting its affordable pricing, strong ROI, and the usefulness of both free and paid versions. Reviewers appreciate the free trial and free tier, which provide valuable insights for those on a budget. Some reviewers feel the paid plans are reasonably priced for the features included, especially for agencies or regular users. However, users think the subscription can be expensive for small businesses or occasional users, and some report limited access in the free version. Some reviewers find the cost prohibitive compared to other tools or for those needing advanced features.
, and
SpyFu integrations (4)
Integrations rated by users
We looked at 145 user reviews to identify which products are mentioned as SpyFu integrations and how users feel about them.
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
“We needed to combine our marketing projects with active sales processes in the tool they were using.”
“We use both platforms to track and align sales.”
Jen K.
Email and Digital Marketing
Other top integrations
SpyFu support options
Typical customers
Platforms supported
Support options
Training options
SpyFu FAQs
Q. What is SpyFu used for?
With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites. SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user. Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.
Q. What level of support does SpyFu offer?
SpyFu offers the following support options:
Phone Support, Email/Help Desk, Chat, FAQs/Forum
