SpyFu Pricing Plan & Cost Guide

SpyFu

SEO and advertising research tools

4.45/5 (120 reviews)

SpyFu Pricing

Starting from: $49.00/month

Pricing model: Free, Subscription

There are three subscription levels available:
Basic - $79/month (paid monthly) or $49/month (paid annually)
Professional - $193/month (monthly) or $75/month (annually)
Agency - $999/month (monthly) or $833/month (annually)

Free accounts are also available, with limited functionality.

Competitors Pricing

Easy Insight

Starting from: 29.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Zoho Analytics

Starting from: 30.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Yellowfin

Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Style Scope

Starting from: 500.00
Pricing model: One Time License
Free Trial: Available

Klipfolio

Starting from: 99.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

SpyFu Pricing Reviews

Pros

  • I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.Verified ReviewerRead the full review
  • I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.Danielle R.Read the full review
  • It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.Fernando Adrian O.Read the full review

Cons

  • I have had a negative experience and will not be using SpyFu in the future.Verified ReviewerRead the full review
  • There are some websites which are missing in their database so I can't get any info on their campaigns.Verified ReviewerRead the full review
  • Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.Verified ReviewerRead the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about SpyFu's pricing:

Lairs J.

It's meh

Used daily for 1-2 years
Reviewed 2019-09-09
Review Source: Capterra

i think it's worth the free trial but I'd recommend trying out competition before buying

Pros
It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons
I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Erin E.

Great Cost Effective Tool

Used occasionally for 2+ years
Reviewed 2018-10-16
Review Source: Capterra

Overall, I think is a greta tool for the value!

Pros
Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void.

Cons
You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 9/10

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Anonymous

Great for Competitive Analysis and SEO

Used monthly for less than 6 months
Reviewed 2019-08-20
Review Source: Capterra

SpyFu has helped me conduct competitive analyses for clients looking at AdWord keywords and organic rankings. We have been able to take the data and make smarter investments into our keywords, build our SEO rankings and improve our lead generation. It provides fantastic insight that helps our digital, creative, Go-To-Market and sales teams create more effective marketing materials and campaigns all while understanding our prospects better.

Pros
Tons and TONS of data access including keyword analysis, AdWord spend, organic search analysis and much more. You can analyze your PPC campaigns and see if you're wasting money on negative keywords while identifying gaps you and your competitors may not be investing in.

Cons
Price can definitely be a sticking point for people looking for a cheap keyword analysis program. While SpyFu gives you data, you have to understand how to interpret it and then act on it. Without that background, you may feel overwhelmed.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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McKay S.

Kind of expensive if you don't use all the features

Used monthly for 6-12 months
Reviewed 2017-12-14
Review Source: Capterra

We could quickly find out how our clients, potential clients, and competitor websites were doing. We could also find keyword ideas that we would want to target when designing our site and making ads.

Pros
I mostly used it to get a quick report on the traffic of our clients websites and competitors. It was useful for showing clients. It also really helped get keyword ideas by looking at what keywords other competitor sites were ranking for.

Cons
It was to expensive since we didn't use all the features. I wish they had a cheaper simpler plan. They started adding a bunch of features that for us were not useful because we already had other software to do those things.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 8/10

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Fernando Adrian O.

Good tool but needs a little more

Used daily for free trial
Reviewed 2020-11-18
Review Source: Capterra

It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros
It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons
The reports in the basic version are quite limited.

Response from SpyFu


Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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George C.

Good but not Great

Used weekly for less than 6 months
Reviewed 2016-12-13
Review Source: Capterra

The tool does cover a lot showing competitors in ads and organic. Database, however, legs behind it's main rivals and sometimes can be very slowly to update. Pros: very intuitive. white label. access to API Cons: low quantity of API requests for it's price. no international databases. no batch analysis. cannot determine a PBN or subdomains.

Pros
Usability. White label

Cons
Um.. already listed above. I'm not saying the tool is bad, it just seems "unbalanced" given what other similar tools have to offer for that money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Dwight Z.

Strong SEO and PPC

Used occasionally for 2+ years
Reviewed 2018-11-28
Review Source: Capterra

Pros
There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Cons
Some complexities, pricing is a little high.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Ciprian P.

Good tool for prospecting SEO clients

Used monthly for 2+ years
Reviewed 2020-01-05
Review Source: GetApp

Pros
I like the accuracy of results and I like that, sometimes, it unearths some details not shown by other platforms. It also shows various facets of the website statistics and keywords that are not shown by other competitors.

Cons
The pricing plans are a bit high for the premium features.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Talmage E.

Best Value SEO and SEM Tool Available

Used weekly for 2+ years
Reviewed 2019-02-21
Review Source: Capterra

Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Pros
I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Cons
It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Clay S.

Spyfu is awesome!

Used monthly for free trial
Reviewed 2019-04-23
Review Source: Capterra

Pros
They have a great ability to do competitive research for search campaigns easily and for the lowest price by far that I have seen.

Cons
The only thing I wish they had was more data on display campaigns.

Response from SpyFu


Thanks for taking the time to share a review. We appreciate the feedback on display campaigns and will pass it along to the team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Simply amazing competitor research tool

Used weekly for 1-2 years
Reviewed 2018-10-30
Review Source: Capterra

Spyfu has been been an important tool in setrting up and maintaining many client projects. We utilize the research tools on a weekly if not daily basis. Highly recommended for the price.

Pros
Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Cons
I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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'Rowdie' Mitch G.

Amazing product, helps get valuable insights for a great price.

Used daily for 2+ years
Reviewed 2018-08-01
Review Source: Capterra

Pros
I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Cons
I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lorenzo V.

Great PPC Research

Used daily for free trial
Reviewed 2021-04-09
Review Source: Capterra

I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead of websites.

Pros
I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

Cons
I just couldn’t afford the $100/month although if I was a dedicated PPC management company it would be a no brainer.

Response from SpyFu


Thank you for writing a review of SpyFu! I'm glad you were able to find so much during your time using the tool. If you'd like to come back, ask us about the $39/month basic plan that might help. Similarly, you can still use SpyFu for free anytime for as long as you'd like. Our free version has limited results but lets you continue to find some helpful keywords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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John B.

Great Tool for Spying on Competitor Rankings and More

Used weekly for 2+ years
Reviewed 2019-03-05
Review Source: Capterra

One of the easiest and most pleasing competitor keyword research tools that I've used over the past 10-years.

Pros
At first, I liked that SpyFu was free and offered a tremendous amount of information about my competitors. Now, as a long time user, I enjoy the depth of information that it brings to my fingertips.

Cons
From quality to value there are no Cons when it comes to SpyFu and the benefits it offers.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Michael B.

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Used occasionally for 2+ years
Reviewed 2019-04-30
Review Source: Capterra

Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Pros
The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Cons
Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Alex D.

Great SEO Tool on a Budget

Reviewed 2017-01-06
Review Source: Capterra

SpuFu is a great place to start doing your SEO homework. Personally, I use it mostly for researching competitors. Its Kombat features show you shared keywords between competitors and gives you personalized insights for keyword strategy. I also love the AdWords history which shows you the most successful advertisers for a given keyword over time. SpyFu is a lot more affordable than some of its competitors and has essentially all of the same features so I'd give it an "A" for value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Danielle R.

Hack AdWords with this Software

Used weekly for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

SpyFu saves us so much time on SEO and research work...

Pros
Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

Cons
It's a little expensive for small, small companies.

Response from SpyFu


Thank you for the kind words, Danielle! We love to hear that you're keeping up with the big guys so well. Keep at 'em!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Lots of broken features

Used daily for free trial
Reviewed 2020-07-24
Review Source: Capterra

I have had a negative experience and will not be using SpyFu in the future.

Pros
More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons
Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Response from SpyFu


Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Edward C.

Spy on your competitors

Used monthly for free trial
Reviewed 2018-12-06
Review Source: Capterra

Great to provide keywords to work on in order to drive more visitors to our website

Pros
A great way to research the SEO/SEM strategies of competitor websites and get insightful statistics

Cons
The paid plans are quite expensive for ordinary website owners (not agencies)

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

It wont solve all your problems but give you some insight

Used occasionally for 1-2 years
Reviewed 2019-02-15
Review Source: Capterra

Pros
I have used it to pull competitor keyword reports and information. It does give you insight you can share with a team or client.

Cons
What I like least is that it is not a geo specific if i would like so it is a national no regional report. for our local clients this provides no added value in keyword research

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Nal K.

Very helpful in building my keyword strategy, yet lacks functionalities like those in SEMRush.

Used occasionally for less than 6 months
Reviewed 2018-07-19
Review Source: Capterra

I was able to create an effective keyword strategy and helped me determine an effective SEM budget and channels.

Pros
Getting information on my competitors' SEO and SEM strategies such as keyword strategy, SEM budget and back-links.

Cons
No live support, I didn't like their user interface, overall value for money wasn't that great. I wish they had an option where I can pay for the features I want, and not pay for the entire suite.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Jordan M.

Great bang for the buck - easy keyword research for a minimal cost

Used occasionally for less than 6 months
Reviewed 2018-03-13
Review Source: Capterra

Pros
There's great data here and the dashboard is really easy to use. You can scrape a lot of paid search data here, do competitor research, and maximize your search strategy.

Cons
Not as deep as the more expensive tools like SEMRush. However, that's not what you're paying for here.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Joel C.

Really Cool Tool - When you know how to leverage it.

Used monthly for less than 6 months
Reviewed 2019-05-23
Review Source: Capterra

Great tool and easy to use. Need features, beyond just research.

Pros
Great for learning from the biggest players in a given industry. I love to see the trend of how a company spends on Ads in relationship to their SEO growth. They gave me a free one on one training, that's an amazing value!

Cons
Sometimes the data isn't there for what you are looking for. Not a tool for competitor analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shawn H.

SPyFu for the WIN

Used weekly for less than 6 months
Reviewed 2019-12-05
Review Source: Capterra

Great business, met the incredible CEO and believe in the product, it has been great working with them and love the data they provide to us.

Pros
It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

Cons
It can be pretty expensive but it's ultimately worth it in ROI. I've used it for much more than it actually is and I have found ways to make it better.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Jake H.

A Necessity for Competitor Analysis

Used weekly for 1-2 years
Reviewed 2019-12-03
Review Source: Capterra

Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands.

Pros
SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.

Cons
As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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