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Heatmap Software with Heatmaps (2026)

Last updated: April 2026

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Why are heatmaps important for heatmap software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Heatmaps provide visual insights into user behavior on websites, showing where visitors click, scroll, and focus. This helps businesses optimize design, prioritize content, and improve user engagement and conversion rates. Of the 117 reviewers who rated heatmaps, 91% rated this feature as important or highly important.

Key features of heatmap software based on insights from 358 verified reviews

  • Data Visualization: Reviewers value the intuitive and varied visualization options that facilitate quick and accurate data interpretation. 98% of reviewers rated this feature as important or highly important.
  • Activity Tracking: Users appreciate tracking customer journeys, identifying friction points, and analyzing user interactions to enhance website performance. 94% of reviewers rated this feature as important or highly important.
  • Behavioral Analytics: Reviewers find it crucial for understanding user behavior, optimizing site features, and improving conversion rates based on detailed insights. 92% of reviewers rated this feature as important or highly important.
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44 software options

Tableau logo
Category Leaders

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo
Category Leaders

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Track every click and mouse movement of your visitor's behaviour. Visually analyze how they interact with your website and forms through our heatmaps.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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Heatmaps. Scrollmaps. Clickmaps. Referral Maps. Quick, visual understanding of how your audience is experiencing your website and application.

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LogRocket logo
Category Leaders

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Mapbox logo

Maps and navigation for people and vehicles everywhere.

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Mapbox is the location platform preferred by developers for adding geospatial features to mobile and web applications. Mapbox provides global map data, real-time traffic, address search, routing, and navigation directions. Performant and scalable, Mapbox is trusted by leaders across industries.

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Browsee logo

Improve Your Customer Experience

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Browsee is a tool to visually understand the pain points of a user on a website with Session Recordings, Heatmaps, Funnels & Feedback Forms.

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LiveSession logo

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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FigPii logo

Cloud-based conversion rate optimization platform

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FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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See where your visitors click, how far down they scroll, and on which sections they spend the most time. 

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Inspectlet logo

Heatmaps and Session Recording Analytics

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Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement and keypress interaction!

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expoze.io logo

AI-enabled platform for predicting attention

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expoze.io's AI-enabled attention prediction solution allows users to analyze any design with amazing accuracy. For every file you upload, expoze.io will predict what your audience notices using a pre-trained neural network.

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riyo.ai logo

Maximize your conversion with riyo.ai, an all-in-one tool.

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riyo.ai is a top-of-the-line sales and marketing tool designed to help businesses of all sizes optimize their customer acquisition process. Its all-in-one tool offers a comprehensive set of features that can help businesses generate leads, enhance their conversion rates and improve customer engagement

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MeteoSales logo

MeteoSales is the Swiss Army Knife solution for e-commerce

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Comcart is a leading Italian e-commerce ecosystem provider. The company offers end-to-end e-commerce solutions including store building, logistics, fulfillment, creative services, and integrations. Comcart enables businesses to sell online across multiple channels and provides the tools to scale operations efficiently. With a full suite of cutting-edge technologies, Comcart gives brands the power to thrive in the digital marketplace.

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