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Web Analytics Software with Customer Journey Mapping (2026) - Page 2

Last updated: April 2026

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129 software options

Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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Brandwatch logo

Social media and reputation management platform

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Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

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ContentKing logo

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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Happierleads logo

Identify all of your B2B website visitors that work remotely

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Reach out to companies showing high buying intent, but not converting. We are the only solution that accurately track website visitors when they work from home or while using personal devices. The system allows users to identify anonymous visitors, segment traffic, and connect with decision makers.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Zoho SalesIQ logo

Discover the future of customer engagement

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Zoho SalesIQ is an all-in-one customer engagement, live chat, and analytics platform to unify your marketing, sales, and customer support efforts. Increase your team's productivity seamlessly using powerful automation and chatbots to collect data and respond to queries.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Matomo logo
Category Leaders

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Yext logo

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

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Chatmeter logo

The Trusted Choice for Multi-Location Brands

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Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep listening. We make it easy for multi-location brands to drive real-time impact through relevant insights in critical moments that matter. Chatmeter understands the challenge

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Simple Analytics logo
Category Leaders

Privacy-first alternative to Google Analytics

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Simple Analytics is a privacy-first alternative to Google Analytics

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Better Stack logo

The AI SRE observability stack

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Better Stack lets you see inside any stack, debug any issue, and resolve any incident.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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