Serviceform Pricing, Features, Reviews & Alternatives


Website integrated online booking, donation and lead forms

5.0/5 (1 review)

Serviceform overview

What is Serviceform?

Serviceform is a cloud-based SaaS solution designed to address the needs of service businesses and the provision of online booking capabilities. Available across three scalable price plans with expanding feature sets, the product largely consists of a customizable form-based approach with conditional logic for delivering personalized question pathways. This promises to allow users of all levels and business applications the ability to build booking solutions, contact forms, donation fundraising campaigns, sell services or capture leads from within an existing website. Users create forms from a large selection of pre-styled, customizable templates and then embed into any website using a simple code snippet compatible with a host of popular third-party tools. Serviceform integrates with CMS and web publishing platforms including Drupal, Squarespace, Shopify, Unbounce, Weebly, Instapage, WordPress, Joomla, PrestaShop and LightCMS, while also embedding into Facebook for taking social media bookings.

Additional highlight features go on to include Serviceform's drag & drop form builder that requires no HTML editing or development knowledge. Payment handling and credit card processing is handled via Stripe, subject to the gateways own fees, while dynamic pricing modeling supports complex pricing structures and the automatic quote generator issues custom fees to customers. Availability and staff management scheduling is achieved through a calendar that connects with Google, event and ticketing features facilitate event creation to maximum attendee counts, and email / SMS notifications provide custom communications such as booking reminders. Lastly, Serviceform includes its own analytics tools for reviewing statistics in terms of form interactions, identifying key trends for raising lead conversion rates.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States

Supported languages

Serviceform screenshot: A wide collection of service form templates can be customized within the product's form builder, pre-styled to meet the needs of a diverse range of businessesServiceform screenshot: The product and its many templates designed to cater for service business, can also be used to accept gift donations to charities or non-profit causesServiceform screenshot: An example template pre-styled for real estate businesses, the conditional logic approach of Serviceform allows for sophisticated user pathways to be setup that offer a targeted experience addressing what specific users requireServiceform screenshot: Available forms offer enough flexibility across a range of use cases, including contact request across a range of options such as leaving feedback, chatting or pursuing work opportunitiesServiceform screenshot: Serviceform places template-based online booking forms and associated service processing via the embedding of a snippet into an existing websiteServiceform screenshot: A calendar component allows for booking dates to be selected, while a Google-synced scheduling calendar supports the planning or events and staff availability also
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Serviceform user reviews


Very good
Value for money
Ease of use
Customer support
Raigama G.

Great tool for service businesses

Used weekly for 2+ years
Reviewed 2021-03-24
Review Source: Capterra

Helped us gather more leads and get more value from our website.

Simplifies our lead generation a lot, and has generated a lot of leads for from website.

We'd like be able to buy separate tools as lower price.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Serviceform pricing

Starting from
Pricing options
Free trial
View Pricing Plans

2-week free trial available, then packages as follows:

Basic = FREE
Pro = $39 per month*
Enterprise = Contact for pricing

*$19 per month for nonprofits

Serviceform features

Calendar Management
Customizable Branding
Customizable Templates
Email Marketing
Mobile Access
Social Media Integration
Surveys & Feedback
Third Party Integrations

API (513 other apps)
Access Controls/Permissions (294 other apps)
Activity Dashboard (384 other apps)
Contact Management (364 other apps)
Customer Database (325 other apps)
Data Import/Export (428 other apps)
Email Management (320 other apps)
Reporting & Statistics (412 other apps)
Search/Filter (309 other apps)

Additional information for Serviceform

Key features of Serviceform

  • Catalog management
  • Booking notes
  • CRM
  • Guest management
  • Single / group reservations
  • Multiple rate plans
  • Online booking
  • Payment processing
  • Car booking
  • Category management
  • Product reviews
  • Client database
  • Loyalty program
  • Recurring donations
  • Donor database
  • Activities booking
  • Appointment reminders
  • Calendar sync
  • Online payments
  • Recurring appointments
  • Matching donations
  • Online donations
  • Mobile donations
  • Calendar management
  • Calendar sync with Google
  • Credit card processing
  • Custom forms
  • Customizable templates
  • Email notifications
  • Graphical user interface
  • Lead scoring
  • Quote management
  • SMS integration
  • Social media integration
  • Website integration
  • Availability management
  • Visual analytics
  • Drag & drop interface
  • Live chat tool
  • Surveys & feedback
  • Ticket management
  • WYSIWYG editor
  • Online booking integration
  • Custom pricing options
  • Conditional logic
View All Features


Serviceform is a SaaS-based solution for adding online booking features and associated functionality into existing websites via the insertion of a simple snippet, boasting compatibility with market-leading third-party CMS and web publishing platforms.

The product's own form builder offers a selection of pre-styled templates geared towards service businesses from tattoo artists to dog groomers, and requiring no HTML coding or form validation work to edit and customize.

Event and ticket management allows for events to be created with maximum attendee counts set, with dynamic pricing support allow for the establishment of sophisticated pricing strategies that recalculate intelligently depending on customer choices.

Conditional logic is employed behind Serviceform forms to allow for a more personalized user experience with a responsive, logical flow that lets certain questions be skipped depending on the answers to those prior.

Other core features include calendar-based availability management that syncs with Google, payment processing handled via Stripe, Email / SMS reminders and notifications, interaction analytics, plus the option to embed booking forms within a Facebook page.