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Attribution

Multi-touch attribution for B2B and B2C marketers

Table of Contents

Attribution - 2025 Pricing, Features, Reviews & Alternatives

What is Attribution?

Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.

Designed to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

Benefits of using Attribution

Attribution supports multiple integrations, enabling smooth data transaction between the Attribution platform and applications such as Facebook, Google AdWords, and Shopify.

Users can collect and analyze cost data from multiple ad platforms through Attribution’s automatic ad spend tracking technology.

Attribution functions as a cohort-based, multi-touch attribution provider which allows users to spread credit accurately across social channels, ad platforms, and content marketing.

Attribution grants users the flexibility to track real people across all devices including computers, tablets, and mobiles.

Attribution also provides users with automatic ad tagging, different revenue tracking models, and customizable channels.

Attribution can track individuals or roll up all visits from an organization for "Account-Based" measurement.

Starting from

499

Per month

Alternatives with better value for money

Attribution's key features

Most critical features, based on insights from Attribution users:

Campaign Management

1.0

(1)

Third-Party Integrations

2.0

(1)

Multi-Campaign

1.0

(1)

Multi-Touch Attribution

1.0

(1)

Cross Channel Attribution

2.0

(1)

Campaign Analytics

2.0

(1)

All Attribution features

Features rating:

4.4

(12)

Activity Dashboard

(0)

Attribution Modeling

(0)

Audience Targeting

(0)

Channel Management

(0)

Conversion Tracking

(0)

Customer Journey Mapping

(0)

Goal Setting/Tracking

(0)

Multiple Site Management

(0)

Pageview Tracking

(0)

Predictive Analytics

(0)

Referral Tracking

(0)

Reporting/Analytics

1.0

(1)

ROI Tracking

3.0

(1)

Search/Filter

(0)

Site Search Tracking

(0)

Social Media Integration

(0)

Tagging

(0)

Time on Site Tracking

(0)

User Interaction Tracking

(0)

Visitor Tracking

(0)

Website Analytics

(0)

Attribution alternatives

Attribution

4.7

(12)

Starting from

499

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.4

Value for Money

5.0

Customer Support

4.9

CallTrackingMetrics

4.6

(130)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.6

Value for Money

4.5

Customer Support

4.5

Wrike

4.4

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

Brandwatch

4.2

(236)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

3.9

Value for Money

3.8

Customer Support

4.4

Attribution pricing

Value for money rating:

5.0

Starting from

499

Per month

Per Feature

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Attribution integrations (23)

Attribution support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Training options

Live Online

In Person

Documentation

Webinars

Attribution reviews

Overall rating

4.7

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.75/10

Rating distribution

Pros

“Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.”

Verified reviewer

Anonymity request

“Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price.”

Allen M.

Analyst

“It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.”

Jimmy H.

Head of Product

Cons

“There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.”

Thomas K.

Growth Director

“I really don't see a lot of bad parts about Attribution.”

Catalin M.

CEO

“Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first.”

Allen M.

Analyst

Read all reviews

Attribution FAQs

Q. What type of pricing plans does Attribution offer?

Attribution has the following pricing plans:
Starting from: $499.00/month
Pricing model: Subscription

These products have better value for money

Q. Who are the typical users of Attribution?

Attribution has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Attribution support?

Attribution supports the following languages:
English

Q. Does Attribution offer an API?

No, Attribution does not have an API available.

Q. What other apps does Attribution integrate with?

Attribution integrates with the following applications:
HubSpot Marketing Hub, WooCommerce, Recurly, Segment, WordPress, Twitter/X, Stripe, Outbrain, Google Ads, LinkedIn for Business, Meta for Business, Marketo Engage, AdRoll, Salesforce Platform, HubSpot Sales Hub, Shopify

Q. What level of support does Attribution offer?

Attribution offers the following support options:
Email/Help Desk, Chat