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Kentico Logo

Marketers deserve tools that work as hard as they do

Table of Contents

Kentico - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: May 2026

Kentico overview

What is Kentico?

Kentico is a content management system with built-in digital marketing, native commerce, and AI agentic capabilities that consolidate all the tools you need for managing multichannel experiences into a single-vendor solution. Powered by AIRA and the Agentic Marketing Suite, Kentico gives marketers access to orchestrated AI agents directly within the platform. Through AIRA Chat, marketers describe what they need, and the orchestrating agent routes tasks to specialized agents who assist with strategy, content creation, campaign management, SEO, or customer journey optimization.

Say goodbye to complex integrated solutions that are difficult to learn and use. With Kentico, you benefit from faster onboarding with fewer tools to manage. Kentico streamlines digital channel and commerce management while AI agents handle a variety of marketers’ daily tasks.

Kentico also simplifies supplier contract management and procurement. Don’t worry about surprise expenses; thanks to transparent, predictable pricing and low ownership costs, budgeting and cash-flow management are effortless. Achieve better business outcomes with Kentico’s comprehensive digital experience and commerce platform.

Make life easier for your marketers with content and product experiences that can be reused across channels, supported by cross-channel customer tracking, page templating, marketing automation, AI-powered assistance, and a superfast, easy-to-use UI. Empower them to craft consistent, personalized customer journeys—from awareness to advocacy and purchase—and manage them using built-in low-code, no-code tools and AI agents that continuously analyze performance and suggest improvements. Encourage experimentation with new marketing and commerce channels while improving the maturity of your digital ecosystem and enhancing business agility.

Kentico’s wide set of built-in capabilities gives you exactly what you need today, as well as the flexibility to grow your digital and commerce requirements in the future. With Xperience by Kentico’s hybrid-headless approach, in which ‘headless’ is a feature, not a requirement, you get the flexibility to start small and embrace new digital channels and commerce models as you evolve. Not only do you benefit from faster time-to-market and a lower Total Cost of Ownership (TCO), but you also gain one of the best ROIs on the market thanks to a rich set of ready-to-use features and fast deployment. Built on product-wide standards for UX, UI, and development, the DXP enables fast, secure builds, while its single-tenant SaaS architecture strengthens security and ensures regional compliance.

Kentico is an established vendor that supports the business growth of over 1,700 organizations worldwide. Xperience by Kentico has been designed to grow with its customers, ensuring a competitive advantage by delivering what they need now, as well as a smooth and supported path to where they want to be in the future. With its transparent pricing, reliable roadmap, frequent refreshes, and up-to-the-minute feature set, it’s no wonder Kentico’s customer satisfaction is one of the highest among DXP vendors on the market.

Starting price

10500flat rate /
per year

Alternatives

with better value for money


Pros & Cons

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Integrations

Training and Learning Curve

Kentico’s user interface

Ease of use rating:

Kentico reviews

Overall rating

4.3

/5

48

Positive reviews

74

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.74/10
Rating distribution

5

4

3

2

1

25

16

4

2

1

Pros
“While basic features are intuitive, more advanced tools (e.g., marketing automation) require training or expertise.”
AH

Alicia H.

Digital Marketing Specialist

“This is especially beneficial for businesses looking for an integrated solution.”
AH

Alicia H.

Digital Marketing Specialist

“It means we can recommend an all-in-one platform that integrates deepling with existing systems and can drive the organisation's content, marketing, and experience needs.”
AW

Andrew W.

Creative & Managing Director

Cons
“It does have some flaws for the advance features that can take some training to really understand.”
AH

Alicia H.

Digital Marketing Specialist

Who uses Kentico?

Based on 48 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Marketing and Advertising
Banking
Hospitality
Others

Use cases

Content Management
Email Marketing
Content Marketing
Digital Experience Platforms (DXP)
All-in-One Marketing Platform

Kentico's key features

Most critical features, based on insights from Kentico users:

Customizable templates
Campaign management

All Kentico features

Features rating:

A/B testing
Access controls/permissions
Activity tracking
Analytics
API
Autoresponders
Behavior analytics
Campaign management
Categorization/Grouping
Collaboration tools
Contact management
Content library
Content management
Content publishing options
Conversion tracking
CRM
Customer journey mapping
Customer segmentation
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Customization
Document classification
Document management
Drag & drop
Drip campaigns
Dynamic content
Electronic forms
Email marketing
Full text search
Image library
Landing pages/web forms
Lead management
Lead nurturing
List management
Live chat
Marketing automation
Multi-Channel marketing
Performance metrics
Personalization
ROI tracking
SEO management
Social marketing
Social promotion
Text editing
Version control
Website analytics
Website management

Kentico alternatives

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10500

Per year

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Kentico pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Business

10,500

Per year

Features included:

  • Content management and commerce tools

Enterprise

18,900

Per year

Features included:

  • Business plus digital marketing and commerce tools

Corporate

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Enterprise plus unlimited server licenses

User opinions about Kentico price and value

Value for money rating:

To see what individual users think of Kentico's price and value, check out the review snippets below.

“While basic features are intuitive, more advanced tools (e.g., marketing automation) require training or expertise.”
AH

Alicia H.

Digital Marketing Specialist

“This is especially beneficial for businesses looking for an integrated solution.”
AH

Alicia H.

Digital Marketing Specialist

Kentico integrations (2)

Integrations rated by users

We looked at 48 user reviews to identify which products are mentioned as Kentico integrations and how users feel about them.

Integration rating: 5.0 (1)

We used Kontent.ai for headless CMS content and Kentico for the front-end

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Alson K.

Creative Director

Integration rating: 5.0 (1)

Kentico support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live rep)
Chat

Training options

In Person
Live Online
Webinars
Documentation
Videos

Kentico FAQs

Q. Who are the typical users of Kentico?

Kentico has the following typical customers:
Small Business, Mid-size Business, Large Enterprises

These products have better value for money


Q. What level of support does Kentico offer?

Kentico offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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