Clutch - 2026 Pricing, Features, Reviews & Alternatives

Clutch is a cloud-based customer data and marketing management platform designed to help businesses connect with customers, capture data, run targeted campaigns, and receive optimization suggestions for multiple marketing channels. The platform enables organizations to store data in a centralized repository, streamline data management to remove duplicate records, and view updates in real-time.

Clutch lets enterprises handle customer lifetime value (CLV) using monetary, recency, or frequency models, define custom rules to monitor customer activities and handle churn for active, lapsing, or expired subscriptions. It offers numerous features such as a decision engine, machine learning technology, custom rules, loyalty management, gift cards, gamification, fraud prevention, and more. Marketers can also create personalized email and SMS marketing campaigns using A/B testing, images, videos, event-triggered messaging, and templates.

Clutch allows managers to categorize customers based on engagement, purchase behavior, demographics, or other customer criteria and gain insights into campaign performance, customers, and eCommerce activities via analytics. It also supports integration with various third-party applications like Salesforce, Oracle NetSuite, Shopify, Magento, and more.