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Pinterest Logo

Social selling software with content creation

Table of Contents

Pinterest - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Pinterest overview

Based on 426 verified user reviews

What is Pinterest?

Pinterest is a brand management program offering key features such as a content library, content management, customizable branding, social promotion, and social media integration, among others.

Who uses Pinterest?

Reviews for Pinterest come from a wide variety of industries, including marketing and advertising (6% of reviewers), health, wellness and fitness (6%), and design (4%). The most frequent use case for Pinterest cited by reviewers is content marketing (62% of reviewers).

Starting price

Alternatives

with better value for money


Pros & Cons

Inspiration

Idea Generation

User Interface

Pin Management

Pinterest’s user interface

Ease of use rating:

Pinterest pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(5)
3-4(110)
5(311)

What do users say about Pinterest?

Pinterest is a brand management program offering key features such as a content library, content management, customizable branding, social promotion, and social media integration, among others.

Select to learn more


Who uses Pinterest?

Based on 426 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Health, Wellness and Fitness
Arts and Crafts
Consumer Goods
Consumer Services
Others

Use cases

Brand Management

Pinterest's key features

GetApp's analysis of 82 verified user reviews collected between October 2021 and October 2024 identifies Pinterest's most critical features and summarizes user sentiment about those features.

Content management

Reviewers appreciate Pinterest's content management capabilities, highlighting the ease of creating, editing, and organizing boards. They find it convenient to save and categorize Pins, schedule posts, and manage both public and private boards. Users report that Pinterest's algorithms help filter and display relevant content, enhancing the user experience. However, some reviewers mention difficulties in managing content due to the platform's complexity and suggest improvements for better organization and navigation. Of the 52 Pinterest users who gave detailed accounts of their use of Content Management, 92% rated this feature as important or highly important.

See related user reviews

“What I like most about Pinterest is that I can add and modify my content to be the way that I want it to be.”
JC

Jasmine C.

Assistant

“It's such a saturated platform and almost everything on it now drives towards commerce/purchasing rather than actual information or content sources.”
SG

Savannah G.

Graphic Designer

“I will choose a website I don’t even know over Pinterest any day.”
AN

Alicia N.

Teacher

“It can be overwhelming at times with the amount of content”
MD

Mike D.

Owner


Content library

Users report that Pinterest's content library is extensive and diverse, offering a wide array of high-quality images, videos, and infographics. They appreciate the ability to create personalized boards, making it easy to organize and access specific content. Reviewers highlight the platform's effectiveness in providing inspiration and relevant content for various interests and industries. They find the library user-friendly and valuable for both personal and business use, although some mention it can be overwhelming at times. Of the 38 Pinterest users who gave detailed accounts of their use of Content Library, 89% rated this feature as important or highly important.


Customizable branding

Reviewers indicate that Pinterest's customizable branding allows for a consistent and professional brand presence. They appreciate the ability to customize profile elements like pictures, board covers, and pin designs, which helps in building a cohesive visual identity. Users find it beneficial for driving traffic to their websites and other platforms. They also value the ability to update profile banners and bios, although some feel there are limitations in the extent of customization available. Of the 37 Pinterest users who gave detailed accounts of their use of Customizable Branding, 86% rated this feature as important or highly important.


Social Promotion

Users report that Pinterest is effective for social promotion, allowing them to promote their business and social media content through pins. They appreciate the ability to add descriptions and links to pins, driving traffic to their desired platforms. Reviewers highlight the platform's organic reach and its role in promoting brands and products. They find the process of promoting content straightforward and beneficial for increasing visibility, although some mention challenges with integration and audience reach. Of the 36 Pinterest users who gave detailed accounts of their use of Social Promotion, 86% rated this feature as important or highly important.


Social Media Integration

Reviewers highlight Pinterest's robust social media integration, allowing easy sharing of pins across platforms like Facebook, Instagram, and WhatsApp. They appreciate the ability to link Pinterest with websites and other social media accounts, enhancing content visibility and engagement. Users find it convenient to share and save content from Pinterest to other platforms, although some note that integration with certain social media is limited. They value the platform's role in driving traffic and increasing social media presence. Of the 49 Pinterest users who gave detailed accounts of their use of Social Media Integration, 84% rated this feature as important or highly important.


All Pinterest features

Features rating:

Artwork management
Brand guidelines
Campaign management
Change management
Commenting/Notes
Digital asset management
Drag & drop
Image editing
Multi-Channel marketing
Social media monitoring

Pinterest alternatives

Pinterest logo

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Free

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Zoho Social logo

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Asana logo
visit website

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Pinterest pricing

Value for money rating:

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Pinterest price and value

Value for money rating:

To see what individual users think of Pinterest's price and value, check out the review snippets below.

“It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home.”
JG

Jessica G.

Realtor

“By using the Social Media Platform, i can share pins with different friends and we can brainstorm on the best ideas for a project, recipe or a Tutorial.”
DM

Dennis M.

Senior Frontend Engineer

Pinterest integrations (1)

Integrations rated by users

We looked at 426 user reviews to identify which products are mentioned as Pinterest integrations and how users feel about them.

Instagram logo
Instagram

Integration rating: 4.4 (18)

Shopify logo
Shopify

Integration rating: 4.3 (7)

WordPress logo
WordPress

Integration rating: 5.0 (6)

Twitter/X logo
Twitter/X

Integration rating: 4.7 (4)

Canva logo
Canva

Integration rating: 3.7 (4)

Integration rating: 4.5 (3)

Pinterest support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Knowledge Base

Training options

Webinars

Pinterest FAQs

Q. What is Pinterest used for?

Pinterest is a social selling platform that allows users to create their own content through images, videos, and feeds to advertise products and generate leads. Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.

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