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Customer Data Platform Software

Last updated: April 2026

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6 software options

Activation Studio logo

Amplify the power of Salesforce Marketing Cloud (SFMC)

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Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio offers multiple quality-of-life improvements for Salesforce Marketing Cloud.

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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Adobe Real-Time CDP logo

Privacy centric customer data platform software

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Adobe Real-Time Customer Data Platform supports marketers to govern, normalize and collect b2b and b2c data and unify it into real-time profiles that can then be activated across any channels.

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Planhat logo

Customer success platform

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Planhat is a Customer Success Platform that empowers organizations to acquire, service, and grow lifelong customers. This comprehensive customer platform serves as a single source of truth, providing sales, service, and success teams with an intuitive, action-first interface to streamline their workflows and drive successful outcomes.

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Blueshift logo

Blueshift Customer Engagement Platform

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Blueshift’s CDP unifies data and powers AI-driven segmentation, personalization, and cross-channel activation for B2C marketers.

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Totango logo

Accelerate Revenues with Customer Engagement Management

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Totango offers automated customer engagement management to drive conversions, boost retention and grow lifetime value. It enables you to close bigger deals faster by focusing on the right opportunities. It drive renewal rates up by ensuring customer success. It allows you to record events from your applications in real time and then analyze them. The solution is integrated with Saleforce and Marketo among others.

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