Blueshift Pricing, Features, Reviews & Comparison of Alternatives

Blueshift

Customer data activation platform (CDAP) with AI

4.4/5 (5 reviews)

Blueshift overview

Blueshift is a customer data activation platform (CDAP) which combines customer data, predictive intelligence and multi-channel customer journeys into a single solution. Blueshift’s AI technology helps marketers target the right customers at the right time through the right channel with appropriate and relevant content.

Multi-channel journey flows enables marketers to connect all customer touch points across any internet-enabled device, including computers, laptops, tablets, and mobiles. Blueshift also functions offline, and supports audience syndication with Google, Facebook, Twitter, etc., customizable predictive modeling, native connections with mobile push, SMS, direct mail, email, chat, and more.

Blueshift utilizes real-time behavior, unlimited customer attributes, predictive scores and product and content taxonomy to create a dynamic customer profile and give marketers a 360-degree view. The platform captures marketing engagement data like email opens, as well as other data types like transactional data, customer lists and catalog overlays. Blueshift also allows users to integrate with 3rd party data providers.

An AI-powered cross-channel visual journey builder helps users create and manage personalized campaigns and customer journeys, while collaborative filtering and retargeting tools enable users to provide relevant recommendations to customers. Other Blueshift features include real-time segmentation and trigger-based automation.
blueshift.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Australia, Canada, Europe, Germany, United Kingdom

Supported languages

English
Blueshift screenshot: Combine behavioral and CRM data in one dynamic profileBlueshift: Next Generation Customer Engagement Powered by AIBlueshift screenshot: Target users by channel affinity and response to messagesBlueshift screenshot: Customers receive recommendations based on what's trending and relevant for usersBlueshift screenshot: Create and edit segments which update in real time based on user behavior

Blueshift reviews

Excellent
2

Very good
3

Average
0
Poor
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Terrible
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Value for money
Features
Ease of use
Customer support
  4.5
  4.6
  4.4
  4.5
Darshit Parekh

CDP with Intelligence

Used daily for 2+ years
Reviewed 2019-05-21
Review Source: Capterra

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros
Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons
Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Super versatile, user-friendly platform that proves to be a great marketing tool

Used daily for 1-2 years
Reviewed 2019-05-21
Review Source: Capterra

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros
Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons
The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Chris Kachel

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Used daily for 2+ years
Reviewed 2019-05-31
Review Source: Capterra

personalization at scale, omni channel marketing, dynamic customer experiences

Pros
The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons
Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Cat Covert

Great Customer Data Platform

Used daily for 6-12 months
Reviewed 2019-05-21
Review Source: Capterra

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros
Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons
There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Abhishek Gudihal

Blueshift Review

Used daily for 1-2 years
Reviewed 2019-05-22
Review Source: Capterra

Pros
The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons
The reporting can be a little better and the platform is a little buggy at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Blueshift pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Contact Blueshift for pricing information.

Blueshift features

Custom Fields
Email Integration
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

API (362 other apps)
Activity Dashboard (218 other apps)
Activity Tracking (164 other apps)
Automatic Notifications (201 other apps)
CRM Integration (135 other apps)
Calendar Management (181 other apps)
Customer Database (156 other apps)
Customizable Branding (197 other apps)
Customizable Reporting (163 other apps)
Customizable Templates (169 other apps)
Data Import/Export (178 other apps)
Electronic Payments (134 other apps)
Reminders (187 other apps)
Surveys & Feedback (130 other apps)

Additional information for Blueshift

Key features of Blueshift

  • Abandoned Cart Saver
  • Behavioral Analytics
  • Behavioral Targeting
  • Channel Attribution
  • Chatbot
  • Contextual Targeting
  • Coupons
  • Customer Profiles
  • Customizable Fields
  • Data Matching
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Experience Management
  • For eCommerce
  • GDPR Compliance
  • Interaction Tracking
  • Location-Based Marketing
  • Machine Learning
  • Marketing Automation Integration
  • Mobile App
  • Mobile Optimized Emails
  • Personalization
  • Process/Workflow Automation
  • Push Notifications
  • Recommendation Engine
  • Reporting/Analytics
  • Segmentation
  • Text Messaging
  • WYSIWYG Email Editor
  • Website Personalization
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