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Blueshift

SmartHub CDP turns data into relevant customer experiences.

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Blueshift Pricing, Features, Reviews and Alternatives

Blueshift product overview

What is Blueshift?

The Blueshift SmartHub CDP gives marketers all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
Phone Support
Email/Help Desk
Chat

Training options

Live Online
In Person
Documentation
Webinars

Blueshift pricing information

Value for money

4.5

/5

5

Price starts from

No info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Blueshift features

Functionality

4.6

/5

5
Total Features65 7 categories

Most valued features by users

Reporting/Analytics
Reporting & Statistics
Third Party Integrations
Activity Dashboard
Alerts/Notifications
Email Marketing
Social Media Integration
Email Management

Functionality contenders

Blueshift users reviews

Overall rating

4.4

/5

5

Positive reviews

100%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.8/10
Rating distribution

5

4

3

2

1

2

3

0

0

0

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Reviewed 3 years ago

personalization at scale, omni channel marketing, dynamic customer experiences

Pros

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Super versatile, user-friendly platform that proves to be a great marketing tool

Reviewed 3 years ago

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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CDP with Intelligence

Reviewed 3 years ago

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros

Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Customer Data Platform

Reviewed 3 years ago

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Blueshift Review

Reviewed 3 years ago
Pros

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons

The reporting can be a little better and the platform is a little buggy at times.

Blueshift FAQs and common questions

Blueshift has the following pricing plans:
Pricing model: Subscription
Free Trial: Available


Blueshift has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Blueshift supports the following languages:
English


No, Blueshift does not have an API available.


Blueshift integrates with the following applications:
Tray.io, Airship, Magento Commerce, Google Analytics, Amazon S3, Lob Direct Mail, AppsFlyer, Delighted, Zapier, Tealium IQ, OneSignal, Infobip, Segment, LiveRamp IdentityLink, SparkPost, MetaRouter, Netcore Cloud, DojoMojo, Pushnami, Twitter, Salesforce Sales Cloud, Snapchat, SendGrid, Mobiniti, Slack, Clickatell, Google AdWords, Taboola, LinkedIn, Facebook, Mixpanel, Mailgun, Twilio, Criteo Dynamic Retargeting, Branch, Digioh, AdRoll, Lokasi Intelligence, Adobe Advertising Cloud, Gupshup, Snowflake, Shopify, Zendesk


Blueshift offers the following support options:
24/7 (Live rep), Phone Support, Email/Help Desk, Chat

Common Blueshift comparisons

Blueshift logoMoEngage  logo
BlueshiftvsMoEngage

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