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Sparkcentral
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer service platform for asynchronous messaging
Table of Contents
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Sparkcentral - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: March 2026
Sparkcentral overview
What is Sparkcentral?
Sparkcentral by Hootsuite is a SaaS platform designed to help businesses manage customer service operations across various asynchronous messaging channels such as WhatsApp, Viber, Messenger, email, or web chat along with social platforms Facebook and Instagram. Features include autoresponders, skill-based routing, customer segmentation, notifications, audit trails, single sign-on, prioritization, and reporting.
The application offers an automated message distribution (AMD) engine, which integrates with contact centers and synchronizes all client interactions with a variety of CRM systems including Salesforce, Microsoft Dynamics, and Siebel. The virtual agent framework in AMD allows live operators to collaborate with AI-based chatbots and simultaneously handle multiple customer queries. Its unified platform helps users synchronize live chat on both websites and mobile applications, and view clients' conversation history.
Agents can utilize Sparkcentral’s call-to-message deflection feature to manage customer queues by switching the phone calls to messaging channels. It also enables team members to deliver proactive alerts to clients via SMS or WhatsApp, follow-up on the status of sent messages, and receive information about failed messages.
Starting price
per month
Alternatives
with better value for money
Sparkcentral’s user interface
Sparkcentral reviews
Overall rating
4.2
/5
15
Positive reviews
93
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.07/10
5
4
3
2
1
4
10
1
0
0
Millie W.
Customer service advisor
Karel T.
Helpdesk lead
Romain G.
Business Analyst
Ronald O.
Team Leader
Eric T.
Customer Insights
Eric T.
Customer Insights
Who uses Sparkcentral?
Based on 15 verified user reviews.
Company size
Midsize Businesses
Enterprises
Small Businesses
Top industries
Use cases
- Not enough reviewsSparkcentral's features
Features rating:
Sparkcentral alternatives
Sparkcentral
Starting from
600
Per month
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Starting from
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Starting from
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Sparkcentral pricing
Value for money rating:
Starting from
600
Per month
User opinions about Sparkcentral price and value
Value for money rating:
To see what individual users think of Sparkcentral's price and value, check out the review snippets below.
Millie W.
Customer service advisor
Karel T.
Helpdesk lead
Sparkcentral support options
Typical customers
Platforms supported
Support options
Training options
Sparkcentral FAQs
Sparkcentral has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business
These products have better value for money
Q. What languages does Sparkcentral support?
Sparkcentral supports the following languages:
Arabic, Basque, Bulgarian, Catalan, Chinese (Simplified), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
Q. Does Sparkcentral offer an API?
Yes, Sparkcentral has an API available for use.
Q. What level of support does Sparkcentral offer?
Sparkcentral offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum, 24/7 (Live rep)