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Top Rated AB Testing Software with Customizable templates

Last updated: June 2026

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42 software options

Personyze logo

Deliver AI-driven recommendations & website personalization

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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Poptin logo

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Landingi logo

AI Landing Page Operation System for modern marketing teams

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Landingi lets marketers run A/B tests, A/B/x tests, mobile page tests, and multi-variant experiments to compare landing page versions, validate ideas, and improve conversion rates based on real user behavior.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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XM for Strategy & Research logo

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Geeklab logo

Digital Growth Partners

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Say goodbye to the hassle of creating content from scratch.

Fully loaded with features designed to give you the best web conferencing experience ever.

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Statsig logo

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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MailatMars logo

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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SMS Studio logo

sms, a\b test, tracking, bulk, mobile landing page

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A unique SMS platform with automation, a\b testing, API, campaign and list management and more!

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Readpeak logo

DSP Platform specialized in Native Advertising

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

Readpeak users benefit from a combination of bidding and paying in CPC, and have the possibility to handpick the desired premium media.

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Tontine logo

#1 A/B Price Testing for Shopify — Increase Profit Margins!

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Pricing optimization for Shopify merchants in less than 5 minutes!

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WowSender logo

Rethink eMail Marketing

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Thanks to WowSender, you can send great emails, follow up with your prospects and know what's going on with your campaigns.

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Onvocado logo

Power up your site's engagement easily & code free!

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Onvocado is a suite of no-code widgets designed to boost website engagement. It offers tools for user goal achievement, lead generation, and customer retention, ensuring a dynamic and interactive online experience. Onvocado's advanced segmentation and targeting capabilities allow businesses to maximize conversion rates and enhance user experience.

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JUNE - Online Marketing Cloud logo

Comprehensive Omnichannel Marketing CRM & Web Editor

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Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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Poll the People logo

Usability Testing In –Minutes, Not Days.

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Poll the People makes data-backed decision-making faster, easier, and cheaper. The platform provides pre-live usability testing for anything from web design to ad copy. With Poll the People marketers, designers, or any other team can create the best resources for any target audience.

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