What is Kameleoon?Kameleoon is a personalization and A/B testing platform, powered by artificial intelligence (AI) and machine learning algorithms, which is designed to optimize visitor experiences. The solution includes tools for lead management, visitor engagement, social proofing, customer loyalty, and promotional campaign creation, among others.
Thanks to predictive targeting powered by AI, businesses are able to find future customers. It determines the ideal target audience, depending on how visitors react to offers, and calculates their conversion probability. Businesses can define targets depending on key criteria such as actions, behavior, context, or traffic source and therefore create visitor segments. Machine learning algorithms scan real-time visitor data and highlight the most relevant and profitable visitor segments to optimize marketing strategies.
Companies can trigger personalized marketing messages depending on the visitor’s profile and their historical or real-time behavior. Businesses get full control over where messages are displayed (email, in the page) and the marketing pressure (frequency, scenario, prioritization). They can enable real-time product recommendations and notifications, such as remaining stock, number of purchases, countdowns and more, based on the products viewed by visitors. It is possible to automate email marketing and send recommendations, as well as cart or navigation abandonment emails with only a few clicks.
Businesses benefit from desktop and mobile optimized experiences thanks to Kameleoon's A/B testing functionality. Kameleoon provides insight from the visitors’ navigation path and identifies key elements and points of friction of the website.
Software by Kameleoonwww.kameleoon.com