Developed for any company with an online presence, Picreel is used by businesses in a number of industries. In particular, the solution is popular with businesses in the retail, travel, publishing, B2B, finance, human resources, entertainment, and education sectors. Within organization, the system is most frequently implemented and managed by project managers, innovation officers, analysts, IT staffers, marketing leads, and sales leads.
The platform can be implemented by businesses of any size, from those with fewer than 2,000 monthly website visitors to those with 150,000 or more monthly visitors.Read the full GetApp Analysis
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Customers are at the heart of every company, but acquiring more customers isn’t something that every business knows how to do. Picreel is a cloud-based solution that turns bounced website traffic into paying customers.
Utilizing mouse movement analysis, Picreel tracks the velocity and movement of a website visitor’s mouse. Using this data, Picreel detects the moment a visitor is about to leave the site, prompting the immediate deployment of an “event” designed to prevent the visitor from leaving. Picreel has worked with clients in a number of industries, including retail, travel, publishing, and finance. The solution is applicable for any business with an online presence.
Picreel uses exit intent technology to convert bounced traffic into leads. The web-based application provides businesses with a way to track the mouse movements of their online visitors, and then use that information to prevent those visitors from abandoning their sites.
When Picreel’s automated mouse detection algorithm indicates that a visitor is about to leave a website, the system immediately fires up a new pop-up page. This final page is the business’ last chance to create a compelling offer — usually in the form of a limited-time discount, which can be applied at checkout. Retail businesses can also use Picreel to collect customer contact information for their email marketing databases.
Picreel tracks the movement and velocity of a website visitor’s computer mouse to determine the moment a visitor is about to abandon a page. At that moment, the solution immediately deploys a conversion page meant to keep the visitor on your website for longer.
To begin tracking the movements of your website visitors and turning bounced traffic into leads, add a line of snippet code provided by Picreel to each page of your website. Picreel’s code will not slow your website down, and it is possible to install with no coding skills necessary.
The key to any campaign’s success is the banner page that appears when a visitor attempts to abandon the site. Picreel users can create templates for their campaigns using either Picreel’s Visual Editor or the HTML editor. Users can also contact Picreel directly for help creating a custom campaign design.
To make your own banners in Picreel, upload your design to the platform. Picreel’s specialists will convert your design into a ready-to-deploy campaign within 24 hours. You also have the option to use the HTML editor to a design a campaign from scratch.
A/B testing is a way to compare two versions of a website to see which performs better among targeted visitors. Picreel provides users with a way run A/B tests using its mouse movement technology. Essentially, a business can deploy two versions of any campaign to see which leads to a higher conversion lift.
To add A/B testing to your site, click on the “A/B Testing” tab. All past A/B tests will be listed on the page, or you can create a new A/B test by clicking on the “Add A/B Test” button in the upper left-hand corner. A/B testing is only available for businesses with Plus, Pro, and Enterprise pricing plans.
The data that businesses generate through Picreel’s platform can play an integral role in determining how future marketing campaigns are set up. Picreel provides users with real-time statistical data on visits, conversions, and conversion rates, along with full campaign reports.
To generate statistical reports, visit the dashboard and select the period that Picreel should review. You can select custom start and end dates, and quickly review the total page views, conversions, and impressions for that period of time. You can also narrow down the focus of your reports by selecting specific campaigns.
Picreel provides its users with data about every person who visits their sites. This information can then be funneled into the email marketing campaigns intended to bring those visitors back long after they’ve gone.
Click on the “Leads” tab to see a list of the leads that Picreel has collected. For each lead, you’ll see the request URL, the request time, and details like an email address (when applicable). You have the option to export your lead lists to CSV. Or, integrate your Picreel account with email marketing platforms like MailChimp and GetResponse to create custom follow up campaigns right away.
Picreel integrates with a number of email marketing apps and shopping platforms. The solution’s integration with shopping platforms enables retailers to quickly get their carts running with Picreel’s tools.
Integrations with almost half a dozen popular email marketing applications also allows Picreel users to follow up with online visitors who’ve abandoned their websites. A few of the email marketing apps that Picreel integrates with include MailChimp, iContact, AWeber, GetResponse, and Campaign Monitor.
Pricing for Picreel starts at $19 per month for the Starter plan, which caps out at 2,000 monthly visitors, 1 campaign, and 1 template. For companies with more robust needs, larger plans are available. The Pro plan costs $399 per month, and includes 150,000 monthly visitors, 30 campaigns, and 30 templates. Exit intent technology, cart and form abandonment, and full service management are available with every Picreel pricing plan.
Turns bounced website traffic into leads.
Site abandonment triggers the deployment of targeted campaigns.
Uses mouse movement analysis to keep visitors on your website.
Designed for any business with an online presence.
Integrates with popular email marketing solutions.
First of all they we used their service for a few months. When we noticed that their popups were affecting our bounce rate we stopped using it. They still kept serving the pop ups, even though we stopped paying. We had no idea about that. When we went into the backend later and wanted to export the users we had collected while paying and using their service, we found out that they did not allow us to export them. When we asked why we were told that we had to pay them the two months they had been serving popups without our request. Or else we would not be able to export the users that we had collected in the last few months, while paying them. This clearly violates all rules of business. First of all they kep providing us with a service without us asking for it or requesting it. Then they demanded us to pay for it, or else we would not get all the data that we had already paid for. I highly recommend you use any of their competitors, which do not have this type of blackmail in their business model.
Time used: 6-12 months
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It's common for businesses that use recurring payments to stop services only after a note of cancellation. I'm afraid we haven't received any note about that from you. Have you reached out?
We DON'T limit downloading your leads even after your account is closed. Looks like some misunderstanding. Go ahead and download your leads from your account.
I'd like to make it up for you to make your experience better. Would you mind dropping me a direct message at firstname.lastname@example.org? I'd love to get in touch!
Kelly, account manager at Picreel
I’ve been using this platform for about six month on my blog and must say that it’s unbelievably resultative. Never thought that such a small detail could so strongly influence conversions. Today I have about 120 subscriptions per month, comparing with their complete absence at the very beginning.
I have an experience with Picreel for about two months, and can confidently argue that it’s absolutely friendly and convenient tool. Generally my conversions started to grow from the second week of practice, and now I’ve already doubled them. In my opinion, it’s a “must have” addition to every marketing campaign.
After several months of work, I can acknowledge that this platform really does make a massive difference on growth. Particularly the main thing that has worked really well for us is creating a unique opt in pop up for different site categories. It made the offer way more targeted. Get this tool, make things right and your business will definitely grow.
From the very beginning of our e-commerce activity, we had a solid lack of budget, but my partner insisted on installing this platform. And as far as I can see our permanent conversion rate growth and stable sales are definitely worth of such an investment.
I’ve read a lot about the importance of conversion rate optimization and decided to upgrade my marketing strategy with an effective tool to reduce my bounce level. Among the huge variety of exit intent platforms, I’ve decided to give a shot for Picreel, because of its affordable price and positive feedbacks. And today, I realize that it was one of the most successful decisions!
Just several weeks ago I have found this amazing platform and recently my conversions raised twice. Frankly, I’ve tried to use different tools, but finally stayed with this one and I don’t regret. The pricing is very friendly. The thing is that it’s affordable and profitable at the same time. Above all the expectations, definitely!
We have been using this platform for about two months and already can see the result. Conversion rate increased 23% and we’re finally building a solid list of leads. With an amazing customization ability, price policy and customer support, Picreel seems to be our best recent investment!
I’m a busy person and always in a hurry, so I can’t even remember how I found this exit intent platform. However, it’s really an amazing thing, because I’ve increased my conversion rates by two times just in one month. Now, I think that my debt is to tell about this to someone else.
My wife and I were looking for a very easy app to add to our ecommerce site to help turn more of our visitors into buyers. Picreel turned to be the perfect option for us! Neither of us is very technical and fortunately this app is not difficult to install. We also like the fact that Picreel is subtle on visitors but still very effective. Even more importantly, this application is cost effective!