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Top Rated AB Testing Software with Customizable templates - Page 2

Last updated: June 2026

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42 software options

Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Convertize logo

A/B Testing and Nudge Marketing Platform

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Convertize is a website optimization tool based on consumer psychology designed for eCommerce websites, SaaS companies, consultants and online agencies. It enables website optimization using A/B testing with a built-in library of optimization tools.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Unbounce logo

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Instapage logo

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Omniconvert logo

Conversion rate optimization platform

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Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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JUNE - Landing Pages logo

Design Of Landing Pages And Emails For Marketing Purposes.

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JUNE offers custom A/B testing for landing pages. The goal is to find out which content works best for your target group.

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Varify.io logo

A/B-Testing Software

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A/B testing and personalization without traffic-based pricing — built for CRO teams, powered by AI, GDPR-compliant from Germany.

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Express Landing logo

Cloud-based website and landing page builder tool

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Create, manage and host your landing pages in one place
With Express Landing GEO delivery-based solution creation and optimization of your landing pages scale your business with no limits.

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Hypertune logo

Cloud-based A/B testing and application configuration tool

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Hypertune is a cloud-based platform that provides modules for feature flags, A/B testing, analytics, and application configuration. Built with end-to-end type safety, the solution also provides git-style version control and synchronous feature flag evaluation.

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ABsmartly logo

Cloud-based A/B testing and experimentation platform

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ABsmartly is a powerful A/B testing tool for web, email, apps, and more, supporting server-side, edge, and client-side tests. It enables feature flags, split testing, multivariant, multi-page, SEO, cross-device, & multi-platform experiments, accelerating product growth with reliable, scalable tools.

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Reteno logo

AI messaging platform for app retention

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Reteno is a customer engagement platform for mobile apps, focusing on retention and revenue growth via automated messaging. It supports communication across eight channels: mobile push, in-app messages, email, SMS, web push, messengers, app inbox, and personalization for apps and web. Reteno includes AI-powered content tools, automated testing, customer segmentation, profile unification, and event tracking.

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Effective Experiments logo

Helping product teams trust their biggest product bets.

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Effective Experiments helps product teams ship their best work at scale by guiding them through an efficient, visible, collaborative, and reliable A/B testing process.

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