Phone2Action Grassroots - 2026 Pricing, Features, Reviews & Alternatives

Phone2Action Grassroots (formerly Capitol Canary) is a provider of solutions around public policy engagement, offering a mobile-responsive platform for the kinds of digital grassroots advocacy useful to associations, non-profits and corporations. With Phone2Action Grassroots's digital advocacy platform, users can connect their advocates with elected legislators and lawmakers via multiple communication channels including phone, email, web form and social media accounts. Promising to enable campaign launches in minutes, the ability to leverage a variety of broadcasting channels such as SMS, MMS, web links, Facebook and Twitter feeds also mobilizes supporters to cultivate greater engagement. Phone2Action Grassroots also tracks campaign data and aggregates figures in real time to generate metrics on advocates and legislative connections made, actions taken, growth of the organization's influence over time, keyword performance and also the identification of top advocates.

Social media engagement is supported by the integrated SocialPulse tool, delivering a dedicated dashboard view onto Facebook and Twitter campaigns. Aside from workflow support for creating and broadcasting campaigns through these channels, SocialPulse gathers in feeds to show advocate messages to legislators as they are posted in real time. Metrics then summarize impressions in terms of campaign visibility, engagement in terms of post interactions and conversions in terms of actions taken due to a certain post. Facebook lead generation through ad integration also allows advocates to email legislators from Facebook ads, while Action Centers provide single destinations matched to fit the design of a current website where advocates can engage in actions across multiple issues. Additional platform features go on to include live event engagement tools such as live pinpointing of advocate actions on geographic maps, advocate counters and audience keyword SMS texting. Phone2Action Grassroots also has a number of integration options with third party CRM, CMS, AMS and email clients including Salesforce, NationBuilder, MailChimp and others.