Phone2Action Pricing, Features, Reviews & Comparison of Alternatives

Phone2Action

Communications platform for public affairs and advocacy

4.75/5 (36 reviews)

Phone2Action overview

What is Phone2Action?

Phone2Action is a provider of solutions around public policy engagement, offering a mobile-responsive platform for the kinds of digital grassroots advocacy useful to associations, non-profits and corporations. With Phone2Action’s digital advocacy platform, users can connect their advocates with elected legislators and lawmakers via multiple communication channels including phone, email, web form and social media accounts. Promising to enable campaign launches in minutes, the ability to leverage a variety of broadcasting channels such as SMS, MMS, web links, Facebook and Twitter feeds also mobilizes supporters to cultivate greater engagement. Phone2Action also tracks campaign data and aggregates figures in real time to generate metrics on advocates and legislative connections made, actions taken, growth of the organization's influence over time, keyword performance and also the identification of top advocates.

Social media engagement is supported by the integrated SocialPulse tool, delivering a dedicated dashboard view onto Facebook and Twitter campaigns. Aside from workflow support for creating and broadcasting campaigns through these channels, SocialPulse gathers in feeds to show advocate messages to legislators as they are posted in real time. Metrics then summarize impressions in terms of campaign visibility, engagement in terms of post interactions and conversions in terms of actions taken due to a certain post. Facebook lead generation through ad integration also allows advocates to email legislators from Facebook ads, while Action Centers provide single destinations matched to fit the design of a current website where advocates can engage in actions across multiple issues. Additional platform features go on to include live event engagement tools such as live pinpointing of advocate actions on geographic maps, advocate counters and audience keyword SMS texting. Phone2Action also has a number of integration options with third party CRM, CMS, AMS and email clients including Salesforce, NationBuilder, MailChimp and others.
phone2action.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English, Danish, Dutch, French, German and 4 other languages, Italian, Portuguese, Spanish, Swedish
Phone2Action screenshot: The Phone 2Action administrator dashboard showing an advocacy map, advocate growth over time, activity list, plus top legislators and statesPhone2Action Platform OverviewPhone2Action screenshot: Campaign reports show summaries of total advocate numbers, legislator connections, advocates who contacted officials and stat breakdowns of legislative activityPhone2Action screenshot: The SocialPulse dashboard showing filtered views of social media posts, legislator connections and social shares from Facebook, Twitter etcPhone2Action screenshot: Live event engagement tools include a map where advocate actions are taking place with pins dropping in real time as the live advocate counter incrementsPhone2Action screenshot: An advocate's detail includes a timeline history of their advocacy actions, including email correspondence sent out to various legislative connectionsPhone2Action screenshot: SocialPulse is an integrated tool for social media sharing of campaigns, tracking outreach and monitoring legistlative connections being established in real timePhone2Action screenshot: By virtue of Facebook lead generation ad integration, advocates are able to email their legislators straight from a Facebook adPhone2Action screenshot: Engagement insights provide key metrics about Civic Action Center visitors such as total visits, SMS and email opt-ins, total advocates engaged, plus comparisons by action Phone2Action screenshot: Phone2Action’s Civic Action Center can be deployed to serve as a centralized hub for any GOTV campaign, growing an advocacy and supporter databases during the US electoral seasonPhone2Action screenshot: Phone2Action Action Centers provide a single location for empowering advocacy engagement across multiple issues and a range of actionsPhone2Action screenshot: Phone2Action Events is a mobile app for iOS and Android devices, providing a hub for events hosted by Phone2Action such as Good Tech Summit

Phone2Action reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.6
  4.7
Brian Kuehl

Incredible Product

Used daily for 6-12 months
Reviewed 2019-03-05
Review Source: Capterra

One of the most amazing things about P2A is the customer service. Whoever designed and maintains their process for being responsive to their customers deserves a raise. This is a big plus for us - makes an already easy-to-use tool super easy for our whole team.

Pros
We purchased this software for a national advocacy campaign we are running. The tool couldn't be simpler to use. Very intuitive. Easy to set up. Fully functional. Would license this product again in a heartbeat.

Cons
The tool should be improved to allow generation of activity for each campaign by date. I'd like to be able to run a report showing all of the advocates who signed up on a particular date (for example at a trade show) - where they are from, etc. The P2A staff have graciously offered to run these reports for us but it would be better if this was built into the functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Bre Mapston

User Friendliness Drives Conversion

Used daily for less than 6 months
Reviewed 2019-10-14
Review Source: Capterra

Overall, our organization has been incredibly happy with P2A. Advocates have even reached out to compliment the system, with many mentioning it is so much easier to use than other products. We signed a 2 year contract with P2A but will almost certainly renew.

Pros
Phone2Action (P2A) might just be the best advocacy software on the market. It is user friendly all around--the software makes it easy to set up action alerts/action centers, it is easy to send messages to advocates to alert them of actions to take, and it makes it easy for advocates to take action. Even if something isn't straightforward, the customer service reps can usually get users on the right track in just a few minutes. Compared to other products we have used, P2A has a higher conversion rate and more folks taking action than we've ever seen.

Cons
The setup process for the software was lengthy, which was unexpected. We had several headaches trying to get everything fully functional, but once it was up it worked well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

Phone2Action review

Used daily for 2+ years
Reviewed 2019-01-31
Review Source: Capterra

Pros
Allows you to take multiple types of actions (call, email, tweet) in one fell swoop.

Cons
Given that profiles are delineated by phone number, it doesn't work well for industries where brick and mortar locations are hosting your action-takers, because multiple advocates may be using the same phone line... and thus not tracked as discrete individuals.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review

Andrew Lomo

It just works

Used weekly for 2+ years
Reviewed 2019-02-22
Review Source: Capterra

Before using Phone2Action our call to action initiatives were inefficient and untrackable. Now it is easier for our members to participate, and we can track how much engagement there was.

Pros
I've been using Phone2Action for about a 2 years, and have never had a problem. Right out of the box, the platform worked just as well as advertised (if not better). Also, their customer service has been amazing. They are always quick to answer messages and walk me through whatever issue I am having.

Cons
It is relatively bare-bones compared to some of the other platforms out there. That being said, It does everything that it is supposed to do, and it does it well. Also, they have recently launched a few new features, but I have not had a chance to use them since they are not included in the base package, so I cannot speak to those aspects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Ricardo Aca

Best Customer Service

Used weekly for 1-2 years
Reviewed 2019-03-05
Review Source: Capterra

Overall I would recommend phone2action because they are always on top of it, even on weekends and in doing our communications work it's important to be able to do rapid response and we know we can always count on the p2a team to be able to do digital work to advance our goals in many of our campaigns.

Pros
What I have always liked about phone2action is the efficient and super rapid costumer service, the chat feature allow us to ask questions, learn new features, and build a relationship with phone2action representatives that helps us confidently launch campaigns or send mass texts through the platform because we know we are using it strategically. The software is also user friendly, you can send a mass text in less than 10 minutes, and build a new petition in about 25-30 minutes. This has helped us stay engaged with our supporters and build list with new allies.

Cons
The cons is the limited templates for petitions. There is only 3 and it would be good to have more choices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Phone2Action pricing

Pricing options
Subscription
View Pricing Plans

Contact Phone2Action directly for pricing information and to schedule a demo

Phone2Action features

API
Activity Dashboard
Campaign Analysis
Customizable Branding
Engagement Analytics
Social Media Integration

A/B Testing (208 other apps)
Automatic Notifications (214 other apps)
Campaign Management (364 other apps)
Campaign Segmentation (208 other apps)
Content Management (276 other apps)
Customizable Templates (293 other apps)
Data Import/Export (263 other apps)
Drag & Drop Interface (260 other apps)
Email Marketing Management (205 other apps)
Monitoring (254 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (250 other apps)
Reporting & Statistics (361 other apps)
Third Party Integration (358 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Phone2Action

Key features of Phone2Action

  • Customer advocacy
  • Political advocacy
  • Advocate management
  • Social engagement
  • Petition management
  • MMS support
  • Action Centers
  • Event engagement
  • AMS integration
  • Application integration
  • Contact history
  • CRM integration
  • Customizable branding
  • Email integration
  • History tracking
  • Lead generation
  • Real time reporting
  • SMS integration
  • Social media integration
  • Tracking features
  • Website integration
  • Activity dashboard
  • Keyword tracking
  • Campaign analysis
  • Conversion rate optimization
  • Social network marketing
  • Social media metrics
  • API
  • Custom fields
  • SMS marketing
  • Filtered views
  • Geographic maps
  • URL customization
  • Engagement analytics
View All Features

Benefits

Phone2Action's platform is comprehensive, providing everything you need to run a successful advocacy program. Our user-friendly interface makes it easy for nonprofits, associations, and corporations to use the latest technology to mobilize their advocates.

Phone2Action claims to enable the launch of campaigns in under 30 minutes, connecting supporters with lawmakers and legislators via multiple channels including email, phone, social media outlets and web form.

A myriad of broadcasting channels include SMS text messaging, MMS, web links, web code or API access, to offer flexibility in terms of mobilizing and engaging supporters via one-to-one communications.

Reporting and feedback capabilities provide real time updates across a range of graphical visualizations including charts, graphs and geographical maps to illustrate statistics on total advocates, who they are, where they reside and what they are saying.

Phone2Action is committed to innovation and is constantly developing cutting-edge tool. In 2018, we released the first chatbot for advocacy, along with two new campaign templates and an email broadcasting tool.