LinkedIn (LI) is the world’s largest professional network and career website, that allows you to easily connect with like-minded peers and industry leaders for trading ideas, sharing advice, etc. Whether you’re looking for a career, seeking out employees, or trying to become recognized as an expert within your industry LI’s simplistic platform provides it all. As a Marketer, I feel it’s important to show my own expertise to demonstrate the knowledge I have acquired and how it can be applied across various industries. LI is a great place to start a professional network. LI’s mobile application provides all the same features as the desktop platform (i.e. post, notifications, jobs, and professional network).
•Become a member of the groups in your area of interest allows you to ask specific questions, collaborate with other members, and/or post content. This is probably my favorite feature as it helps me to keep up with all the latest and greatest marketing trends, tools, and platforms. You can also revisit your LI responses to groups at any time; LI will keep a digital record for you which you can locate from your profile in “recent activity”. Regularly engaging with groups in your industry also helps to showcase your expertise and gain more visibility across your niche.
•As an alternative to gaining knowledge through the online community via LI groups, you can also use LI Messaging to connect directly with your connections one-on-one and/or can choose to include multiple individuals in a message. (LI has helps me connect my personal and professional network – I have hired helped hire two friends from my personal network this way).
•LI Ads are a simple and effective, they pertain to a smaller niche and shared focus; a great alternative to utilizing Google Ad’s.
•Businesses can create a LI company page as well as showcase pages (for events, open positions, etc.) at no expense. I would recommend that every business should have a company page on LI, as it’s the most popular professional network. Out company page has helped us bring in more sales, increase traffic to our website, find candidates to fill open positions, and helps others understand what it is that we do/what we have to offer. Company pages are used to post regular company updates and/or news, social posts about your business, content, and/or open positions… which you can measure the performance of with the analytics available to you.
•LI’s blogging interface can be used to gage where people are spending their time, what followers are interested in, and helps to boost visibility outside your network.
•Maybe there is truth to the saying, “it’s all about who you know.” I have had the opportunity of helping one of my friends get hired, when a past co-worker of mine asked if I knew any qualified candidates. If you are someone looking for a job, don’t get discouraged – keep in touch with the ones you know as well as your new connections.
•When posting on LI’s company pages make sure to completely optimize your images. Sometimes, your posts appear differently on your company pages as they do on LI’s home feed.
•Much like Google, I would not recommend running a targeted LI Ad unless you have a fairly large budget; advice I received from LI, directly account manager. In the past, we have run ads with lower budgets with an ending result, nowhere close to our ROI.