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Macaw Logo

With Macaw AMS, you may not need a physical office any more.

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Macaw - 2026 Pricing, Features, Reviews & Alternatives

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Macaw overview

What is Macaw?

Macaw AMS is a cloud-hosted Insurance Agency Management platform that supports end to end functions of Brokers, MGAs & Lloyds Coverholders. Both Retail and Wholesale Broking can be supported with Macaw AMS.

Macaw AMS has an in-built CRM.

It supports New Business and Renewals comprehensively.

Highly complex Rating and Underwriting logic can be embedded.

It supports Claims Intimation and Tracking.

It comes with a detailed Billing and Payables component that caters to Carrier Extracts as well.

The system has built-in Document Management System, Rules and Workflow components, and an engine to report, visualize and analyze operational data.

Integrations are available with OFAC checker, Payment Gateway, eSign, email marketing.

Macaw AMS enables the Customers, Producers as well as Carrier Partners to self serve with the help of the specialized portals.

With Macaw, the cost per policy is guaranteed to reduce by at least 30%.

The best part of adopting to our system is our capabilities to do with transformation and support. We work with our Customers’ teams on our Customers’ business problems and work out solutions; then we implement and support. We have never dropped a customer half-way through the implementation, come what may.

Key benefits of using Macaw

Following are some of the business benefits of Macaw AMS:

  • Facilitate Multi-channel Sales anytime anywhere

    In today's environment, a sell can start in one channel, and can complete using another channel. For example, a retail customer for an auto policy can come across an advertisement in social media, click there and fill up an e-form that is submitted by email, and then receive a personalized link for quotation that takes the customer to a screen where a rough quote is presented for a standard risk profile of a compact car. Once the customer finalizes the options in his / her mobile phone, the eSign and payment takes place resulting in a Policy.

    It is possible to get the single opportunity processed through all these different touch-points without manual intervention, unless a referral is involved due to some special feature of the risk.

    Macaw facilitates this with its architecture and anytime-anywhere capabilities.

  • Improve efficiency with Single Customer View

    This MGA had a portfolio of high-volume and low ticket-size Policies. At renewal, they were used to get a lot of calls that required attention of the customer support team. As a result, a lot of effort was needed to maintain a good renewal ratio.

    The customer support team resolved the issue using the single customer view facility of Macaw. This facility enabled the team to get all the data relevant for the customer at one place including the opportunities, quotations, policies, claims, service requests and contact details with a view of the consolidated portfolio.

  • Improve Renewals Ratio with automated campaign

    One of our Customers had a policy portfolio that was distributed across customer segments and different lines of insurance. Due to heavy competition from aggregators as well as other carriers / brokers, they had to depend heavily on the outgoing calls at the time of renewal and spent a lot of time and effort in the process.

    With Macaw’s automated renewal process, they could identify the renewals well in advance between 90 and 180 days, they could categorize the renewals into low-touch and manual, they could adopt different channels across the segments (fully digital workflow for the low-touch segment and auto-allocation to customer service agents for manual segment), they could organize drip campaigns by email and sms, and could reduce effort involved by automatic issuance of policies. The renewal ratio could be improved and customer service team was spending less effort.

  • Improve accuracy with in-built underwriting and rating engines

    One of our Customers, an MGA, had a complex set of products for which the underwriting and rating was manual due to the inherent complexity. This had two implications, key persons were needed to work the quotations and it was very difficult to maintain uniform criteria.

    With Macaw’s automated underwriting, rating and surplus lines tax and fees components, the MGA could deliver automated underwriting and rating for all its products, resulting in a significant reduction of time to produce a quote.

  • Improve efficiency using integrated invoicing and statement of accounts

    It takes a lot of effort to execute accounting activities separately from the Agency Management System, possibly through usage of spreadsheets.

    With Macaw, where the invoicing and commissions processes are fully automated and integrated with the policy management functions, the MGA could achieve the same objectives with lower time and effort.

  • Visualize, assess and report on accumulated information from ops

    One of our Customers, an MGA, had a process of extracting data / reports from the system, and was manually analysing the same for reporting the business results. This was a significantly complex process requiring significant time.

    With Macaw’s Explorer facility, which provides the ability to consolidate operational data, to automate reporting and to create visualizations, the MGA could significantly improve.

    6.
  • Starting price

    Free
    try for free

    Alternatives

    Macaw’s user interface

    Ease of use rating:

    Macaw reviews

    Overall rating

    3.6

    /5

    22

    Positive reviews

    55

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5.59/10
    Rating distribution

    5

    4

    3

    2

    1

    2

    10

    9

    1

    0

    Pros
    “I like the ability to save documents and keeps notes for years.”
    FH

    Felicia H.

    Account Specialist

    “I like that it has finally come together and is becoming more user friendly for me and my team.”
    MG

    Micheil G.

    Lead account specialist

    “Macaw has allowed our company greater flexibility and productivity moving the tools needed into the cloud.”
    HH

    Harrison H.

    Cloud Administrator

    Cons
    “There are some formatting issues I struggle with that to me seem no-brainers (like formatting monies as currency), that are missing.”
    DH

    Dana H.

    Sr Underwriter

    “Not sure if this is an internal problem, but it takes forever for system changes to be made when we have requests.”
    SJ

    Samantha J.

    Account Executive

    “Searches are hard and does not include "city" as a primary field to search.”
    BC

    Bob C.

    sales

    Who uses Macaw?

    Based on 22 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Insurance
    Real Estate

    Use cases

    Insurance
    Insurance Rating
    Commercial Insurance
    Insurance Policy
    P&C Insurance

    Macaw's key features

    Most critical features, based on insights from Macaw users:

    Commission management
    Document management
    Insurance policy management
    Quotes/Estimates
    Contact management
    Policy management

    All Macaw features

    Features rating:

    Workflow management
    Contact database
    Referral tracking
    Activity tracking
    Customer portal
    User management
    Policy issuance
    Pipeline management
    Monitoring
    Marketing automation
    Lifecycle management
    Life & health
    Lead management
    Invoice management
    Insurance Rating
    Insurance policy processing
    Insurance management
    Forms management
    For insurance industry
    Email marketing
    Underwriting management
    Third-Party integrations
    Task management
    Status tracking
    SSL security
    Self service portal
    Secure login
    Search/Filter
    Risk assessment
    Reporting/Analytics
    Reporting & statistics
    Renewal management
    Reminders
    Reinstatement tracking
    Rating engine
    Property & casualty
    Client portal
    Client management
    Claims tracking
    Claims management
    Case management
    Cancellation tracking
    Broker/Agent portal
    Billing & invoicing
    Audit trail
    Approval process control
    API
    Alerts/Notifications
    Activity dashboard
    Accounting integration
    Accounting
    Access controls/permissions
    Email management
    Electronic payments
    Document templates
    Document storage
    Digital signature
    Data import/export
    Customizable templates
    Customizable reports
    Customizable forms
    Customizable fields
    Customizable branding
    Customer database
    Customer accounts
    Configurable workflow
    Commission calculations
    Commercial

    Macaw alternatives

    Macaw logo
    visit website

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    Macaw pricing

    Value for money rating:

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range
    start trial

    User opinions about Macaw price and value

    Value for money rating:

    To see what individual users think of Macaw's price and value, check out the review snippets below.

    “I like the ability to save documents and keeps notes for years.”
    FH

    Felicia H.

    Account Specialist

    “I like that it has finally come together and is becoming more user friendly for me and my team.”
    MG

    Micheil G.

    Lead account specialist

    Macaw integrations (7)

    Integrations rated by users

    We looked at 22 user reviews to identify which products are mentioned as Macaw integrations and how users feel about them.

    Docmosis logo
    Docmosis

    Integration rating: 4.0 (1)

    Macaw support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Email/Help Desk
    24/7 (Live rep)

    Training options

    Live Online
    Documentation
    Videos
    Webinars

    Macaw FAQs

    Q. What type of pricing plans does Macaw offer?

    Macaw has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)


    Q. Who are the typical users of Macaw?

    Macaw has the following typical customers:
    Mid Size Business, Small Business


    Q. What languages does Macaw support?

    Macaw supports the following languages:
    English


    Q. Does Macaw support mobile devices?

    Macaw supports the following devices:
    Android, iPad, iPhone


    Q. Does Macaw offer an API?

    Yes, Macaw has an API available for use.


    Q. What other apps does Macaw integrate with?

    Macaw integrates with the following applications:
    PayPal, Google Analytics 360, Docusign, Microsoft 365, Act-On, Mailgun, Docmosis


    Q. What level of support does Macaw offer?

    Macaw offers the following support options:
    Phone Support, Email/Help Desk, 24/7 (Live rep)

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