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Benchmark Email Logo

Benchmark Email

Email marketing service provider

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(15)

Benchmark Email Reviews

Overall rating

4.2

/5

173

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.06/10

Reviews by rating

Pros and cons

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.
The customer support team has a live chat, and they'll help you immediately with anything you have. Reporting is pretty good too, and you can see results in either tables or graphs.
Pricing is nice, and i like that the Email automation is in a flow chart. It makes it easy to understand.
The pricing structure is flawed. It was difficult to work out how to format the email.
One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading.
Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.
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173 reviews

Recommended

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Lorraine P.

Director of Operations

Education Management, 11-50 employees

Review source

Overall Rating

Looks professional and easy to use

Reviewed 3 years ago

Transcript

Lorraine: My name is Lorraine. I am the senior operations manager for an education company, and I would...

NW
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Noel W.

Owner/ Instructor

Health, Wellness and Fitness, self-employed

Review source

Overall Rating

Easy to use email marketing software

Reviewed 10 months ago

Transcript

Noel W.: Hi, I'm Noel. I'm a solopreneur and I give Benchmark Email a five star rating. For more information,...

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Fatima P.

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

My Experience with Benchmark Email.

Reviewed 5 years ago

Easy to use. Uncomplicated. Great customer support. Great value. Great tool for managing mass emailing, client lists, sign up forms, autoresponders, email campaigns and surveys.

Pros

Great tool for email marketing campaigns. Its templates are responsive and mobile friendly. Drag and drop option. Offers free surveys. Easy to incorporate social sharing. The Editor for the email campaign is easy to use. Its simple to use and has a free plan.

Cons

I consider Benchmar email to be one of the best Email Marketing tools. If there is something that could improve, for me would be: The automation its not clear enough. There isn't very much analytics on the free version.

Vendor response

Thank you for these kind words and support! We are working hard to improve our Automation tools to have more clarity and functionality. Thanks for your feedback and for choosing Benchmark :)

HS
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Hasnain S.

Telecommunications, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Service

Reviewed 4 years ago

The software overall is great. It allows me import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.

Pros

When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one! I can create an email within minutes as the click and drop feature allows me to have my email layouts exactly the way I want it.

Cons

Some of the templates I am unable to add things to. For example, there was a template with a blank space for aesthetic reasons. I would have much rather place an image in the area, however I couldn't. There isn't many negatives I can comment on this software as it is brilliantly done.

Vendor response

Hello Hasnain, Thanks for the great feedback. Next time you're working on a template and need assistance, let us know! - Benchmark Team

DC
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Derrick C.

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Great but needs improvement

Reviewed 4 years ago

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros

Easy to Use Clean layout Ease of customizing templates Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand Too many glitches when working in templates Have to send several TEST emails to make sure the functions are correct The same email delivered to different members of my team show up differently or have different links A lot of bugs in the back that need to be addressed No Spell check function anymore The image editor is not that great uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Vendor response

Hello Derrick, Thanks for your feedback. Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution. - Benchmark Team

AR
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Verified reviewer

Media Production, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Review

Reviewed 4 years ago

We have been using it for a long time

Pros

This software is practical to use in a daily v

Cons

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Vendor response

Hi, Thank you for your feedback. Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter. - Benchmark Team

AR
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Verified reviewer

Hospital & Health Care, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Simple, Effective Tool

Reviewed 5 years ago

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!

Pros

Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.

Cons

Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.

Vendor response

Hi, Thank you for the review. - Benchmark Team

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Abigail N.

Architecture & Planning, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A great Alternative to MailChimp

Reviewed 7 years ago

I'm almost always on the lookout for free marketing software's to test out and after using SendinBlue and MailChimp, I wanted something with email marketing automation similar to MailChimp but with a smooth UI and design the abilities of MailChimp. I found Benchmark while searching for free email automation software's on Google. I wanted an email marketing software to create an email course....

Pros

Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.

Cons

The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that. I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.

Vendor response

Hello Abigail, Thank you for the detailed review! In regards to the image on your signup form, we made some improvements to our signup form tools and you should be able to add in an image to the form. Please contact our support team if you have questions on how to do this. We thank you for using our service and sharing the good word with the world! Please keep an eye out for some new automation tools. :)

AR
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Verified reviewer

Education Management,

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Does basic functions well

Reviewed 6 years ago

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Pros

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Cons

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

Vendor response

Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

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Isaac B.

Recreational Facilities and Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great email marketing software!

Reviewed 4 years ago

We have been able to keep in touch with our customers more consistently and easily! We have been able to directly track emails sent out to segmented lists that have converted into immediate sales.

Pros

A great combination of ease of use and high functionality.

Cons

There really isn't anything I don't like about the software.

Vendor response

Hello Isaac, Thank you for your great feedback. We're glad to know Benchmark has helped you convert your communication into immediate sales. - Benchmark Team

AR
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Verified reviewer

Entertainment, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Used for our monthly investor updates

Reviewed a year ago

Great! Just annoying to have emails go to spam.

Pros

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

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Pablo R.

Education Management, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

e-mail marketing for dummies

Reviewed 8 months ago
Pros

WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content.

Cons

I would like to introduce more videos, but the tool doesn't make it easy.

JC
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Julia C.

Nonprofit Organization Management, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Overall usage

Reviewed 4 years ago

It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so they do get the messages that they need to know for their child's participation in the our program without having the email end up in spam. We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted.

Pros

Easy to learn. Able to provide multiple user access through subaccounts dependent on the plan selected. Subaccount users have the freedom to add contact and send campaigns. Able to resend email to people who have not opened the campaign.

Cons

Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces. Can't seem to resend email through contact. Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

JY
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Jenna Y.

Nonprofit Organization Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Not user friendly + Crashed multiple times in the few weeks

Reviewed 4 years ago

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the last few years of your support and service but we have experienced much unnecessary frustration with your features and stability.

Pros

Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.

Cons

Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most. Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text. The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.

Vendor response

Hello Jenna, We are sorry to see you go. Thanks for the time you were with us. - Benchmark Team

JW
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Jeetendraa W.

Leisure, Travel & Tourism, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best for email marketing

Reviewed 4 years ago

Its good and price effective.

Pros

Very easy to use.As you don't require a trained staff to work on benchmark.

Cons

More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals.

Vendor response

Hello Jeetendraa, Thank you for the review and high rating. We will take into consideration the templates request. - Benchmark Team

MP
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Mitch P.

11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Terrible support and errors on site.

Reviewed 7 years ago

I was very excited to try Benchmark due to its high reviews in various places. I am extremely disappointed by the lack of support received from my national account manager, Tom Mitchell. First he emails to ask if he can help with any questions, then he doesn't respond even with a simple help article about why an email might be "under review," and after I provided screenshots and detailed analysis of HIS product's problems, he wanted to deflect me to chat support. I'm a chief strategy officer. I'm not going to use live chat support, sorry. It seems like this platform is meant for small fries and not for real businesses. I'll be going over to Mailchimp or Constant Contact... they'll at least make an effort to win my business.

Pros

Easy to use.

Cons

The support received from the company over a simple error with an email "opens" report.

Vendor response

Hello Mitch, Thank you for taking the time to provide us with feedback. I am sorry and disappointed that we weren't able to provide the level of service you expected. As you mention, we are always highly rated and we pride ourselves in having an excellent customer service and support team. I will be sure to take this feedback to our team so we can learn from our mistakes and impress our users with our product and service. Again, apologizes from the team and we hope the next time you try us, we can exceed your expectations!

MH
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Michelle H.

Arts and Crafts, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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It just didn't work for me.

Reviewed 7 years ago

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through...

Pros

The emails look very professional and the software is easy to use.

Cons

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Vendor response

Hello Michelle, Thank you for this feedback, it really means a lot to us. Based on your feedback, I understand your decision to use an alternative service. Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well. We are also working on more education to help our users understand best email marketing practices. Again, Thank You for this feedback and we hope the next time you try us, your experience is much better. - Daniel Miller

KH
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Kristina H.

Education Management, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Customer service is great - but there are glitches in the program that need fixing.

Reviewed 6 years ago

FREE Subscription!

Pros

That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.

Cons

The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.

Vendor response

Hello Kristina, We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative. All the best! - Daniel Miller

LD
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Lynette D.

Photography, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software

Reviewed 4 years ago

Benvhmark is easy to use and hreat product

Pros

Easy to use. Use the software daily and I never have a problem

Cons

Nothing. The software is great to use dsily

Vendor response

Hello Lynette, Thanks for your review and high rating. - Benchmark Team

JD
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Julie D.

Wholesale, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Good service but inconsistent

Reviewed 4 years ago

It’s good product for the price.

Pros

I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.

Cons

Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.

Vendor response

Hello Julie, Thank you for the feedback. Please don't doubt in calling us whenever you have a concern. - Benchmark Team

VL
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Verity L.

Recreational Facilities and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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User-friendly, Great Support

Reviewed 3 years ago

I send out a great many videos and wouldn't use a email service without this capability. My trial period was cut short due to the limitations on a free account, forcing me to pay before I had a chance to evaluate the platform. I feel there should be special pricing for a Non-Profit. I'd like to see unlimited contacts and due to a paid account, have unlimited emails.

Pros

I've experienced great support and sending my first email was fairly easy. Drag & Drop feature is a good selling point.

Cons

The editor is slow and I set the line spacing but it seems to choose what it wants.

mb
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mike b.

Internet, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent email marketing tool and possibly the best free start up package available.

Reviewed 5 years ago

It has allowed to start my email campaign with no initial outlay. For someone starting out in internet marketing this service is hard to beat.

Pros

Free to open your account and gather up to 2000 subscribers, making this service hard to beat for entrepreneurs to get started in email marketing. Very simple to use and understand.

Cons

A little more Wordpress integration would be very welcome and the selection of sign up forms is a little limited.

Vendor response

Hello Mike! Thanks for the review. Our free account allows startups to test the waters with email marketing to prove it's success without spending a dime! In regards to Wordpress, have you tried our plugin? You can find it by searching for "Benchmark Email Lite" in Wordpress. If you would like to see improvements on the plugin, please don't hesitate to reach out with your suggestions. We'd love to hear your ideas.

PT
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Peter T.

Retail, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Suits my needs

Reviewed 4 years ago

It provides direct contact to people who want to hear from me-I like that.

Pros

It is easy for me to get out my message. I don't use all facets of it but it does what I need.

Cons

Once in a while I have to mess around with images but I generally get it figured out.

Vendor response

Hello Peter, Thanks for your feedback. Images are a big part of Email Marketing campaigns, we're working on always providing the best experience. Let us know whenever you need assistance. - Benchmark Team

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Verified reviewer

Information Technology and Services, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Cost effective and easy to use

Reviewed 4 years ago
Pros

It's very simple to create your own images and templates. Other software applications that we used in the past didn't give us the formatting flexibility that we wanted. This is very user friendly.

Cons

Sometimes we have a hard time with text being formatted oddly - especially if you copy and paste verbiage from another program.

Vendor response

Hi, Thanks for your feedback. - Benchmark Team

AR
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Verified reviewer

Consumer Goods, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I recommended Benchmark to a friend today!

Reviewed 5 years ago

This is a great option for low-budget/no-budget marketing teams!

Pros

I think it is SO much more user-friendly than other email services. In general, it's drag and drop and extremely flexible. You can do quite a bit with a no-cost version, including more emails per month than I could ever use.

Cons

I would like more image storage for the level I use.

LJ
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Larry J. V.

Publishing, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Benchmark works for me

Reviewed 4 years ago

Overall a wonderful email platform to use.

Pros

Love Benchmark! Very easy to create new emails and very useful templates.

Cons

Need to be able to move items around better, sometimes white spaces appear.

Vendor response

Hello Larry, Thank you for the high rating. If you ever see white spaces again, let us know, we have a couple of tips to get rid of those empty blocks. - Benchmark Team

JR
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John R.

Hospitality, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Email list server

Reviewed 4 years ago

great

Pros

Easy for me to set up emails to my membership, the schedule feature is great

Cons

There are some people who get blocked, I wish there was a better way to fix the bounce problems

Vendor response

Hello John, Thanks for your feedback. Chat with us about the bounce problems, we'd like to offer you a solution if possible. - Benchmark Team