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Google Ads Pricing, Features, Reviews and Alternatives

Google Ads product overview

What is Google Ads?

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

Key benefits of using Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum
    Phone Support

    Training options

    Videos

    Google Ads pricing information

    Value for money

    4.3

    /5

    480

    Price starts from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Google Ads features

    Functionality

    4.5

    /5

    480
    Total Features13 4 categories

    Most valued features by users

    Campaign Management
    Activity Dashboard
    Third Party Integrations
    Campaign Analytics
    Alerts/Notifications
    Engagement Tracking
    Multi-Campaign
    Budget Control

    Google Ads users reviews

    Overall rating

    4.4

    /5

    480

    Positive reviews

    90%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.47/10
    Rating distribution

    5

    4

    3

    2

    1

    278

    154

    33

    8

    7

    Pros
    The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

    WW

    Weston W.

    The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

    TD

    Tatianna D.

    But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

    MB

    Michael B.

    Cons
    Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

    CP

    Christopher P.

    Needs too much money which is very bad thing for startup companies and rips your budget badly.

    TG

    Tornike G.

    I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

    Shaharyar S.

    Overall rating contenders

    Overall Rating

    Another fantastic Google product

    Reviewed 6 months ago

    Transcript

    Joe: Hi, my name is Joe. I'm an account manager for a digital marketing agency. I'm giving Google Ads...

    Jeff B.

    Marketing Manager

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    Google ads

    Reviewed a year ago

    Transcript

    Jeff B.: My name is Jeff, I'm a digital marketing strategist. I work in digital marketing, and I would...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Full control of your PPC campaigns

    Reviewed 17 days ago

    I use it for many clients of my agency: it proves to be reliable, efficient, effective and really gives a boost to business

    Pros

    It's free, there is a lot of documentation on the web, the support is responsive and helpful, it's highly effective and you can see the performance in real time, being able to fix errors in your setup or adjust parameters to improve the outcome, there are a lot of metrics that tell you exactly how your campaigns are doing

    Cons

    It's not as easy and straightforward as many people tell: you have to work with it daily for some time, before you feel comfortable with it. And yet, there are continuous changes in the UX and also in some features (which is good, but it requires that you spend some time to keep up the pace)

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Google ads for SMB

    Reviewed a month ago

    We receive what we need for several campaign over the year period but sometime I am not sure if we receive all the benefits. We tried to use other methods for increase website traffic and leads but at the end we comeback to Google Ads.

    Pros

    We receive good value for money in leads campaign. Development of campaign is straight forward and easy targeting specific locations.

    Cons

    It can be difficult to connect all the data received in the dashboard and to use all the benefits of the tool. It could be easier to use.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    There's gotta be a better way to advertise, Google

    Reviewed a month ago

    Google has market dominance on internet search PPC advertising. If you advertise online, you have little choice but to use Google Ads.

    Pros

    With a LOT of hard work and professional help you MAY be able to increase your sales, but of course there's a lot of time and expense required.

    Cons

    Google Ads will eagerly waste as much money as you let it if you're not careful. Even in a matter of HOURS. Yes, HOURS. That's how carefully you have to monitor it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Probably the first marketing system to set up for online campaigns

    Reviewed a month ago

    Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bids... As I mentioned above, it is a great tool for online marketing and if you are able to keep positive ROI from the campaigns it does not matter how much money you put there.

    Pros

    The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.

    Cons

    Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Google Ads build your marketing world by growing your sales and brand!

    Reviewed a month ago

    With the Google ads application , Helps me stay connected with my campaign while on the go and I can track my advertisement campaign

    Pros

    1. The software is easy to use and set-up an account. 2. The performance planning tools is very effectively good . 3. When there is a problem on the way, you have the means to chat with an AI bot who will solve your problem no matter how difficult it is. 4. Bring audiences and prospects to your target marketing

    Cons

    1. Some times issues come up with customer services, which is very annoying. 2. Very expensive for smaller businesses 3. Not good for the beginners because if you are new to the software, you will be fool. It work best if you are skilled and trained in advertising.

    Google Ads FAQs and common questions

    Google Ads has the following pricing plans:
    Pricing model: Free


    Google Ads has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Google Ads supports the following languages:
    German, Russian, Arabic, Italian, Chinese (Traditional), Korean, Turkish, English, Hungarian, Indonesian, Ukrainian, Dutch, Irish, Finnish, Hebrew, Thai, Norwegian (Bokmal), Polish, French, Czech, Japanese, Portuguese, Danish, Swedish, Spanish


    Google Ads supports the following devices:
    Android


    No, Google Ads does not have an API available.


    Google Ads integrates with the following applications:
    Google Analytics


    Google Ads offers the following support options:
    Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support

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