Lead Liaison Pricing, Features, Reviews & Comparison of Alternatives

Lead Liaison

Marketing Automation platform

4.74/5 (27 reviews)

Lead Liaison overview

Lead Liaison Marketing Automation software has been developed by Lead Liaison for SMBs and enterprise level organizations worldwide. Lead Liaison capabilities cover sales prospecting and lead generation as well as marketing automation.

The cloud-based application has been designed to help companies drive traffic to their website and then turn that traffic into leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.


Value for money
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Business size



United States, Australia, Canada

Supported languages

Lead Liaison screenshot: Lead Liaison email marketingLead Liaison Introduction Explainer VideoLead Liaison screenshot: Create content with Lead LiaisonLead Liaison screenshot: Lead Liaison database segmentationLead Liaison screenshot: Lead Liaison lead distributionLead Liaison screenshot: Lead Liaison lead nurturingLead Liaison screenshot: Lead Liaison lead scoringLead Liaison screenshot: Lead Liason analytics featuresLead Liaison screenshot: Visitor tracking with Lead Liaison

Lead Liaison reviews

Value for money
Ease of use
Customer support
Virginia Brooks

Linking leads and sales with an automated liaison

Used daily for 2+ years
Reviewed 2018-07-25
Review Source: GetApp

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: •(Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. •(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. •(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. •(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. •(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. •(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click!

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Matthew Pohl

A necessary tool for any business that wants to maximize their sales/marketing investment

Used daily for 2+ years
Reviewed 2017-02-20
Review Source: Capterra

I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic. Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action. LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads. Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website. While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities. Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead. While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison. It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation). The other quality that sets Lead Liaison apart is its incredible technical support team.

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Bob Bajoras

Powerful product if you take the time to learn how to use it

Reviewed 2015-07-29
Review Source: Capterra

Lead Liaison shares one thing in common with other tools related to customer and lead tracking. It works best, meaning you can only take full advantage of its many powerful features, if you go all-in and adopt it as your lead tracking/customer tracking solution. We were unable to realize that level of adoption because of the momentum of our internal tools, which naturally were designed to work the way we already handled lead tracking. I decided to give Lead Liaison a try because I wanted our organization to get better at nurturing customers outside the immediate active lead pool. We were already doing a terrific job of services our active sales lead, but we needed help nurturing customers that had contacted us and for some reason or another weren't quite ready to move forward with their projects. The Lead Liason automated workflows looked to be an ideal solution. The idea of creating reusable assets was appealing, but the concept I liked the most was the ability to set up automated workflows and then execute them against customers at any time. There was no need to batch groups of customers. Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date. Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons. In order for us to take advantage of the features I wanted from Lead Liaison, it would have required us to maintain two parallel lead tracking systems. The additional overhead made it difficult to invest the time needed to create assets and workflows, and eventually the lead liaison system was only used as a glorified mail manager. To any sales organization looking to replace their existing solution, or to adopt their first automated lead tracking system, I would highly recommend giving Lead Liaison a serious look. It's a powerful product. It's being actively enhanced. And the customer support is second to none.

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Samantha Colby

Incredible ROI and functionality

Used daily for 1-2 years
Reviewed 2017-12-14
Review Source: Capterra

Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow. The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.

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James Summers

No ROI and would not let me cancel

Used daily for 1-2 years
Reviewed 2018-03-09
Review Source: Capterra

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison. The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you

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Lead Liaison pricing

Please contact Lead Liaison for pricing information

Lead Liaison features

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Lead Liaison

Key features of Lead Liaison

  • Content creation
  • Video marketing
  • Email marketing
  • Lead generation
  • Lead distribution
  • Lead qualification
  • Lead nurturing
  • Landing pages & web forms
  • Database segmentation
  • Social engagement
  • Marketing analytics
  • Digital profiling
  • Sales & CRM integration
  • Online & mobile accessibility
  • 1:1 email tracking
  • Configuration wizard for CRM integration
View All Features


Use marketing analytics tools to determine ROI of your landing pages, see which email campaigns are effective, take surveys to get customer feedback and assess the effectiveness of your social media strategy.

Create multiple contact lists based on demographic and behavioral profiles in order to target specific market segments.

Leads are automatically scored and prioritized by Lead Liaison helping sales and marketing to understand how qualified a prospect is.

Improve your SEO ranking by combining Lead Liaison's content creation with your own blog posts, website content, social media posts and tweets and whitepapers.

Launch and automate online and offline events, then analyze their effectiveness to see which marketing events perform best.

Lead Liaison provide a configuration wizard to assist you in integrating with any CRM.