App comparison
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Typical customers
Platforms supported
Support options
Training options
Starting from
250
Per month
Flat Rate
Starting from
14.99
/user
Per month
Value for money
4.6
/5
33
Starting from
250
Per month
Flat Rate
Value for money contenders
Functionality
4.8
/5
33
Total features
73
10 categories
Functionality contenders
Overall Rating
4.8
/5
33
Positive reviews
29
3
0
0
1
Overall rating contenders
Samantha C.
Human Resources, 51-200 employees
Used daily for 1-2 years
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Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.
The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.
I don't have any downsides to note here. As with any newly implemented software I'd say there is a slight learning curve. However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls.
Virginia B.
Information Technology and Services, 51-200 employees
Used daily for 2+ years
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Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As...
Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually).
James S.
Computer Hardware, 11-50 employees
Used daily for 1-2 years
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Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.
The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a...
Tablet Technologies made a commitment to use us as their partner for sales/marketing software. We made a commitment to support them at every step, as we do with all of our clients. Despite multiple attempts to work with them and support changes in their organizational structure, James wanted to break his commitment. We provided many hours of 1:1 training, access to our learning platform, and standard...
Matthew P.
Management Consulting, 1-10 employees
Used daily for 2+ years
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I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify...
It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation). The other quality that sets Lead Liaison apart is its incredible technical support team.
When we started using the tool, it was clearly a new-comer to the market. However, in the past year, it has totally redesigned key areas to now be capability across the board. The company continues to work on its interface -- which can seem overwhelming due to the large number of features it has.
Lauren W.
Nonprofit Organization Management, 51-200 employees
Used daily for 6-12 months
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I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface.
The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch.
I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities.