Odyssey Attribution - 2026 Pricing, Features, Reviews & Alternatives

Odyssey Attribution is a cloud-based marketing attribution solution, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, cross-device attribution, and custom dashboards.

The Odyssey platform helps users analyze multiple traffic sources and monitor parameters, including volume, incrementality, revenue, ad spend, and more. It allows marketers to identify optimal ad spend for various traffic sources and integrates with ad platforms to streamline resource allocation for campaigns. Odyssey includes an activity dashboard, which displays campaign analytics for paid search, organic search, affiliates, email, social media, and referral sites. The solution also evaluates three KPIs, customer journey length, density, and position, to determine the value of each traffic source.

With Odyssey, teams only have to connect their Google Analytics, as Odyssey works as an integration to Google Analytics. Making installation easy and there is no need for additional tracking codes. Managers can track all touchpoints throughout the customer journey and choose between attribution models, such as first click linear, last click linear, and custom. Plus, users can adjust date ranges for analysis and extract data in CSV file format.