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Optmyzr Features

Features Summary

Functionality

4.6

/5

189

Total features

37

2 categories

Optmyzr features

A/B Testing
API
Account Alerts
Activity Dashboard
Advertising Management
Automated Scheduling
Bid Management
Budget Management

Common features of PPC software

A/B Testing
API
Account Alerts
Activity Dashboard
Advertising Management
Audience Targeting
Bid Management
Budget Management

Price starts from

249

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

189

Price starts from

249

Per month

visit website

Total Features

37

Unique features

  • Data Visualization

  • Performance Management

  • Trend Analysis

  • Budget Management

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

24

Unique features

  • Audience Targeting

  • Skip Logic

  • AI/Machine Learning

  • Content Management

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

visit website

Total Features

103

Features in Common

21

Unique features

  • Social Marketing

  • Campaign Scheduling

  • Prospecting Tools

  • Automated Publishing

Common Optmyzr comparisons

Optmyzr logo
Marin Software logo
OptmyzrvsMarin Software
Optmyzr logo
Semrush logo
OptmyzrvsSemrush
Optmyzr logo
Opteo logo
OptmyzrvsOpteo
Optmyzr logo
Madgicx  logo
OptmyzrvsMadgicx

Reviewers who mentioned features said:

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Erik B.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Excellent Google Ads Optimization Tool - A real time-saver

Reviewed 6 years ago
Pros

Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Cons

Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

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Subash B.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Powerful, Time-Saving & Reasonably Priced

Reviewed 6 years ago

It saved me lotsa time & money - makes repeated analysis available in a click.

Pros

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons

It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Vendor response

Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know!

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Rashad G.

Photography, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Advertisement manager software

Reviewed 3 years ago

Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform.

Pros

Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers

Cons

It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient

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Stefano R.

Internet,

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A great help in managing my Adwords Campaigns

Reviewed 6 years ago

Better cost per click and per covnersion in my campaigns

Pros

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

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Joe W.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Can't imagine running PPC campaigns for clients without Optmyzr

Reviewed a year ago
Pros

Worth the cost for the automated reporting alone.

Cons

I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.

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Amber C.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for More Advanced AdWords Management

Reviewed 5 years ago

We've been using Wordstream for years and just made the switch to Optmyzr after seeing some of their more advanced tools (budget optimizers, scripts, etc.). We've been using it for about two months at this point and it helps our agency manage each of our client accounts with ease. Would highly recommend signing up for a trial.

Pros

They have great tools like PPC Investigator (which helps you get to the root of large campaign changes), report designers, workouts, etc. It helps me keep an eye on my paid search accounts at work with ease and helps automate a lot of the tasks I've been doing manually. You can customize scripts, budget management and more. I think some of their tools should have been incorporated into AdWords, they're so good!

Cons

I think their interface could still use some improvements for usability's sake and I would LOVE if they could incorporate Facebook optimization, like they do for AdWords. That is the only thing I miss having switched from Wordstream: the Facebook 20 Minute Work Weeks. There's no workout to replace optimizing those.

DA
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Dan Andrè L.

Information Technology and Services, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Optmyzr - your best friend in ppc-management

Reviewed 5 years ago

This software has made my tasks as a pcc account manager at an agency a lot easier and it is a nice companion to help out in raising any concerns that may arise in any pcc-account. It works really well for basic optimization tasks and also has some really powerful features.

Pros

A very intuitive and easy to use ppc-management tool. I am using this daily to keep track of the accounts I manage and save lots of time doing optimizations since Optmyzr has the suggestions ready for me, while I just have to engage them with a few clicks. It also makes scripts in Google Ads accounts easy by letting you define some rules and the script is generated for you, ready to be used in your account.

Cons

There is nothing in particular I would single out as negative. I have still not managed to deep-dive into all the features and some sections require you to define some rules to get the data you want.

AR
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Verified reviewer

Retail, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Reviewed 7 years ago
Pros

Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons

While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor response

Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

AR
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Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software that helps me manage multiple accounts effectively

Reviewed 6 years ago

A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Pros

The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Cons

The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

MM
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Matthew M.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Must Have

Reviewed 3 years ago

I've been doing digital marketing for years now and was introduced to Optmyzr this past year. It provides the data (and tools) that most platforms lack and as a result I could never see myself without it.

Pros

The analytical data, dashboard, quick insights, audit reports, scripts, and other various features found throughout the application provide the information most ad platforms are missing.

Cons

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues. Nonetheless, I would love to see more Facebook integration…but know that is challenging to maintain. I would also love to see a "freelancer" pricing option so that I could use the application for my side projects/clients; $30–$50 a month for 1-2 people with 10–20 accounts would be perfect.

RP
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Russ P.

Internet, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent AdWords Optimization Tool. Saves a lot of Time.

Reviewed 6 years ago
Pros

Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

Cons

No cons were added to this review

RC
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Regina C.

Environmental Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The BEST PPC Software out there

Reviewed 5 years ago

The customer service is fast and efficient. They are consistently adding new features. I find Optmyzr invaluable.

Pros

Optmyzr saves me a ton of time. I could not imagine managing all the account I do without it. The ease of use. Minimal learning curve.

Cons

I don't like that you can not get a spending forecast for a newly paused campaign.

GB
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Greg B.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Definitely a time saver.

Reviewed 6 years ago

Very satisified with with Optmyzr, I wish it had been available 8 years ago.

Pros

Multiple optimizations baked in, easy reporting, deep dive analysis and always building on what's already awesome.

Cons

Really none, I can see more automation that could be helpful in the future.

DW
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Donte W.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Time-saving tool for AdWords & Bing Ads with one click optimization

Reviewed 6 years ago
Pros

Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Cons

Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration

Vendor response

Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

JP
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Jorge P.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best PPC Optimization Automator

Reviewed 3 years ago

Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently.

Pros

One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate.

Cons

We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network.

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Tool to Automate Paid Search Management

Reviewed 4 years ago

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Pros

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool.

Cons

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

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Amber C.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The Best Paid Search Advertising Tools You'll Use

Reviewed 5 years ago

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads....

Pros

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Cons

This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

kC
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kenji C.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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My Review of Optmyzr

Reviewed 5 years ago

not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later...

Pros

Scripts are very helpful. Dashboard is very nice when all accounts are displayed with their spent level. Oprmyzr Express Is Good

Cons

Not user friendly Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!) No real guidance of any sort No good articles/blogs about the industry and how your tools can help No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard. The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...

DO
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Daniel O.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Optymyzr has been a great assistant to my PPC management and client management strategy

Reviewed 6 years ago
Pros

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too. - Otymyzr helps me identify problem areas in an account faster. Usually I would...

Cons

- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks. - I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before...

AC
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Andrew C.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Monitoring spend and checking in on accounts

Reviewed 3 years ago

Very good, useful for assisting with ad account maintenance, and always had great customer service

Pros

As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the...

Cons

Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst

HH
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Heather H.

Automotive, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best Software for Optimizing Adwords and Bing

Reviewed 5 years ago

Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time and money with this software. Have never had to contact support. Alerts, when my conversions or spend is trending down, are amazing.

Pros

Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)

Cons

The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.

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Oleg E.

Internet, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Absolute time saver

Reviewed 8 years ago

A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros

- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor response

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

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Michael B.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Saves PPC Managers A Fair Amount of Time

Reviewed 5 years ago

Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.

Pros

The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Cons

Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

PH
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Paulo Henrique R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A Must Have tool for PPC Management

Reviewed 5 years ago
Pros

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Cons

Nothing much, there is room for improviment and they keep evolving.

CE
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Carrie E.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.

Reviewed 7 years ago

Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Pros

Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

Cons

On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.

Vendor response

Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience! Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.