Optmyzr Features

Optmyzr

Google AdWords Solutions for Advertisers, Consultants & Agencies

4.72/5 (76 reviews)

Optmyzr Feature Summary

  • AdWords Historical Quality Score Tracker
  • AdWords Scripts
  • One Click Optimizations™
  • A/B Ad Testing
  • Custom AdWords Report Designer
  • Hour of Week Analysis
  • Geo Heatmap
  • Search Terms Word Cloud
  • Performance Comparison
  • Landing Page Analysis
  • Shopping Campaign Bidder
  • Shopping Campaign Splitter
  • Optimization Dashboard
  • Optimization History
  • Google Analytics Reporting
  • Bing Ads Optimizations

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Competitor Feature Comparison

Optmyzr Feature Reviews

25 reviewers had the following to say about Optmyzr's features:

Donte Witherspoon

Time-saving tool for AdWords & Bing Ads with one click optimization

2018-03-13

Pros

Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Cons

Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

Read more
Oleg Eremenko

Verified Reviewer

Absolute time saver

2016-05-19

To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone.

Pros

- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons

It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization).

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

Read more
Subash Bidare

Powerful, Time-Saving & Reasonably Priced

2018-03-01

It saved me lotsa time & money - makes repeated analysis available in a click.

Pros

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons

The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts.

If we can help with anything, let us know!

Read more
Anonymous
( company, 51-200 employees)

Customer Service is super Quick and Helpful

2018-03-13

Easy to create reports and the bidding options saves me time.

Pros

I use this software for reporting and it is easy to create reports for lead and e-commerce clients.

Cons

Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.

Read more
Regina Stjernholm

Great Product, Hope They Are working on social

2018-07-17

Pros

Also like the A/B ad testing tool and recommendations they automatically send you to help accounts.

Cons

Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Universal tool for various optimization

2018-07-20

Pros

- taking into account bigger data and providing specialists with suggestion and statistics that could be harder or longer to obtain on their own - many optimization tools - quite user-friendly interface - reporting templates

Cons

I can't think about anything at the moment, I'm content with software.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel Offner

Optymyzr has been a great assistant to my PPC management and client management strategy

2018-03-13

Pros

Pulling assisted conversion data from Analytics into an AdWords report is a game changer.

Cons

- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Matthew Jackson

Verified Reviewer

The Support Team Is Amazing

2016-05-20

Lovely product, used primarily for reporting and monitoring. The support from the Optmyzr team is exceptional.

Pros

- Great support -Beautiful, customisable reporting -Easy to use interface

Cons

That little feature is wildly inaccurate, but it's really not much of an issue.

Rating breakdown

Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-)

Read more
Philip Cross

Verified Reviewer

'Must Have' Software For Adwords Optimization

2015-12-19

I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros

- My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons

I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No

Response from Optmyzr


Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

Read more
Anonymous
(Consumer Goods company, 11-50 employees)

Easy to use and quick to generate reports and suggestions.

2018-03-14

Time saving reports and optimizations, and insight to A/B ad testing.

Pros

Saves time for A/B ad testing and bid optimization.

Cons

Lack of features/support for Bing Ads. I would like to see support for Facebook and/or Yahoo Ads at some point.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 1-10 employees)

Great Time Saver, Could Use Some Platform Work

2018-07-17

Great for quick fixes and AdWords only reporting. If you're an agency that couples reporting with other services, I would suggest AgencyAnalytics.

Pros

You can quickly perform a workout or changes that would normally take a while to compile the data for.

Cons

Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Roland Paul

We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us.

2018-03-13

Pros

Account overview dashboard (slice data by channel, projected budgets and more).

Cons

But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

Read more
Chetan Joshi

Verified Reviewer

Great Product to Manage & Optimize AdWords Accounts

2014-10-15

The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc.

Pros

- Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting

Cons

- None so far

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!

Read more
Martin Andersen

Love the workout system.

2018-03-13

Report feature, lacks ease of use.

Pros

Workout system and shopping bid management is a huge help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jomar Bernasol

Easy to use but there are missing features.

2018-07-18

We have saved time in optimising the client's campaign. We have also saved time in generating reports.

Pros

It's nice to have a software that will easily analyze the performance of the campaign and give you suggestions to further improve the existing campaigns.

Cons

The reporting does not allow to customise the number of rows being shown for the ads, ad groups, campaigns, and keywords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben Young

Optmyzr is a great tool that allows us to save significant time on a number of tasks.

2018-03-20

Pros

The Google Shopping campaign builder and product group refresher are very useful for the management of our ecommerce campaigns.

Cons

I wish the scripts were easier to implement than they are currently, I would prefer a one click system!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review Ben! I also wish installing scripts was more straightforward. We hope you still enjoy some of the other things we've done to make scripts easier to use though.

And when we find that a script would be better as an API based tool, we do convert it. Our Rule Engine and Campaign Builder both started as scripts and are now on the API so they work on much larger accounts and have an easier to use workflow.

Read more
Stefano Romeo

A great help in managing my Adwords Campaigns

2018-03-14

Better cost per click and per covnersion in my campaigns

Pros

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign.

Cons

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Darren Craig

Great software to complement your AdWords Agency

2018-03-20

Time saving and different insights into your advertising accounts

Pros

These can be a real timesave and helps you look at accounts in different ways.

Cons

Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them.

Happy to arrange a training for you if you drop us a note at support.

Read more
Jakub Perkowski

Optymzr is useful tool with

2018-07-18

Pros

I like the most Shopping Campaign management - Campaign builder and Campaign refresher saves many hours every month

Cons

Many of optimization suggestions can not be automatically done in AdWords accounts - i can just we reccomendations, for example about bid adjustments or conversion grabber

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Edward Valdes

Great experience with rich useful features that allow us to improve campaign perf.

2017-06-21

Pros

I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied.

Cons

Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Yiğit Konur

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

2017-11-02

Better Adwords optimization. Saving more money on my client accounts. Great support & Adwords scripts.

Pros

I can see all Quality Score changes in campaign / adset level by separating on 3 different factors.

Cons

Advanced API integration is must for smaller packages too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Optmyzr


Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data.

We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable.

Read more
Anonymous
A verified reviewer

Very happy with the tool and the constant work to add features.

2018-03-19

Time and efficiency.

Pros

(1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

Cons

I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Colin Mackay

Great Software

2018-07-20

Excellent updates all the time, very impressive.

Pros

Fantastic support, has made account management much easier.

Cons

Nothing, the price point of htis tool, plus the effectiveness makes it difficult to find anything wrong.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Optimize your adwords and big ads budgets, get the most for your money

2018-04-04

Pros

Great reporting and simple to use.

Cons

Weaker solutions for optimizing display campaigns, some features and suggested changes are hard to find.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Grzegorz Zaleski

Very friendly and most useful tool. It helps me with daily managing clients acccounts.

2018-03-14

It also helps to make really complicated campaigns with many adgroups.

Pros

I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more