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Optmyzr Pricing

Pricing overview

Value for money rating

4.5

/5

189

Price starts from

249

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

The product also offers annual and 6-month billing cycles, starting at $208/month and $224/month respectively.

What users say

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.
It's worth the price tag. I think it should be expensive considering all that it does for you.

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Reviewers who mentioned pricing said:

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Subash B.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful, Time-Saving & Reasonably Priced

Reviewed 6 years ago

It saved me lotsa time & money - makes repeated analysis available in a click.

Pros

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons

It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Vendor response

Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know!

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Fernando G.

Information Technology and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Expensive mistakes

Reviewed 3 years ago

The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes.

Pros

The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot.

Cons

The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money.

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Rashad G.

Photography, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Advertisement manager software

Reviewed 3 years ago

Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform.

Pros

Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers

Cons

It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient

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Stefano R.

Internet,

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great help in managing my Adwords Campaigns

Reviewed 6 years ago

Better cost per click and per covnersion in my campaigns

Pros

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

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Joe W.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Can't imagine running PPC campaigns for clients without Optmyzr

Reviewed a year ago
Pros

Worth the cost for the automated reporting alone.

Cons

I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.

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Zara I.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Saves Time!

Reviewed 5 years ago
Pros

I like the fact that it does a lot of the analysis for me and provides me useful information to optimise the accounts. It saves a lot of time if you were to do this manually.

Cons

Everything is great! Only thing is that some options are only available with the Pro which is out of my price range.

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Paulo R.

Sports,

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great PPC Software

Reviewed 7 years ago
Pros

Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it.

Cons

I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

AR
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Verified reviewer

Retail, 51-200 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Reviewed 7 years ago
Pros

Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons

While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor response

Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

AR
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Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software that helps me manage multiple accounts effectively

Reviewed 6 years ago

A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Pros

The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Cons

The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

MM
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Matthew M.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Must Have

Reviewed 3 years ago

I've been doing digital marketing for years now and was introduced to Optmyzr this past year. It provides the data (and tools) that most platforms lack and as a result I could never see myself without it.

Pros

The analytical data, dashboard, quick insights, audit reports, scripts, and other various features found throughout the application provide the information most ad platforms are missing.

Cons

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues. Nonetheless, I would love to see more Facebook integration…but know that is challenging to maintain. I would also love to see a "freelancer" pricing option so that I could use the application for my side projects/clients; $30–$50 a month for 1-2 people with 10–20 accounts would be perfect.

MH
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Monte H.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful tool and a reasonable price

Reviewed 7 years ago

Improved AdWords performance. Better yield on ad spend and less wasted spend.

Pros

Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Cons

Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.

Vendor response

Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course. We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

LP
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Leandra P.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Optmyzr Save Me 3 Hours A Week On Monthly Budgets

Reviewed 5 years ago

The software does provide advertisers a lot of options to make manual tasks faster. I would recommend this product.

Pros

I love the budget forecasting tool. It helps me save tons of times budgeting each month. I also like that the feature provides optimization suggestions for maximizing conversions, clicks, and conversion value — my favorite feature of the platform. I also like the PPC audit feature. I usually run new accounts through the audit section to see high-level the issues in the account. Lastly, the PPC investigator is cool. To help me analyze the impact of changes in my account, I usually dig into the investigator first to find trends and insights.

Cons

I don't like that the budgeting feature is only for Google. I wish we could pull in other platforms such as Bing, Facebook, or other social channels. I'm also not a fan of the day of week report.

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Joeri B.

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Optmyzr adds value to our workflow, suggests optimizations and ultimately adds value to our clients!

Reviewed 6 years ago
Pros

The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Cons

No cons were added to this review

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Tool to Automate Paid Search Management

Reviewed 4 years ago

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Pros

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool.

Cons

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

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Austin B.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Definitely Worth the Cost if Used Frequently

Reviewed 3 years ago

It's worth the price tag. I think it should be expensive considering all that it does for you. You should really be a "power user" with this tool. Like all software, it's rather useless if you don't dedicate a significant amount of time to learning and using it on a regular basis. This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software. Then it's incredibly helpful.

Pros

You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone. You can use this software with any account and receive plenty of support from their team.

Cons

It's quite expensive but I feel the cost is still worth the price actually.

HH
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Heather H.

Automotive, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Software for Optimizing Adwords and Bing

Reviewed 5 years ago

Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time and money with this software. Have never had to contact support. Alerts, when my conversions or spend is trending down, are amazing.

Pros

Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)

Cons

The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.

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Oleg E.

Internet, 11-50 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Absolute time saver

Reviewed 8 years ago

A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros

- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor response

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

MF
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Mike F.

E-Learning, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Optmyzr the Swiss Army Knife of PPC Tools

Reviewed 5 years ago

Great support from smart folks. The reps and Optmyzr are expert and generous marketers who never stop helping.

Pros

- Pricing is a bargain compared to competitors -Great keyword de-duping feature - Quality Score Analysis Including account, campaign, ad group and keyword scores. - Fast Optimization tools can save hours - The Cause Report and Root Cause Analysis helps you understand what forces are impacting results - The ad testing function is very useful and precise - A very large collection of Google Scripts - Reporting offers many options and can help sabe time too.

Cons

There was really noting I did not like. I don't think phone support is included but the answer emails very quickly.

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Joey H.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Invaluable Tools & Insight At Your Fingertips

Reviewed 6 years ago

Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.

Pros

Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

Cons

There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

EV
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Edward V.

Used daily for 1-2 years

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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Great experience with rich useful features that allow us to improve campaign perf.

Reviewed 7 years ago
Pros

Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied. By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons

I would like to see Bing optimization options available for our accounts. Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

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Philip C.

Marketing and Advertising, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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'Must Have' Software For Adwords Optimization

Reviewed 8 years ago

As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros

- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons

I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vendor response

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Saves time and provides granular insight

Reviewed 6 years ago

very good. support has been on it.

Pros

We like utilizing a number of Optmyzr's tools including many of the keyword tools, which make it easy to find low converting - high cost keywords and alternatively, low cost - high converting keywords, as well as negatives to add and more. The reporting is great for getting a high level look at accounts over a longer period of time or even for the month to be able to then dive in more granularly on the account. The price point is good for the value you receive, especially as an agency managing multiple PPC accounts.

Cons

We would love more customizing of columns and attributes to things so we can ensure we are reviewing the right metrics we want to review for the specific client. Sometimes, some columns are not able to be added in certain screens like conv. value/cost and CPA, but they seem to be open to adding those where needed when talking with their support team. Honestly, we feel like we are still under-utilizing its tools. We would love more of a "package" step by step on some of the tools so we can just plug and chug and get the data back.

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Kelly R.

Internet, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Great software!

Reviewed 6 years ago

I've really appreciated Optmyzr. It's helped to streamline many processes and create great reports. Thanks guys!

Pros

My answer about what is the best is probably the same as a lot of people's. The Quality Score Tracker. It really helps you to target low quality score groups easily. Also, the reports are fantastic. It's super easy to create good reports for your clients at a touch of a button. I also really like the budget management, keyword and negative keyword finder, and the scripts.

Cons

I don't like that you can't put Facebook into your account unless you upgrade. Budgets are being split into Facebook a lot these days and PPC managers shouldn't have to pay more for the same budget. It just cuts into our profit. They need to make Facebook Ads available at the basiv level. Also, the area where they suggest you create new ads is a little confusing as to it's actual recommendation.

RP
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Roland P.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us.

Reviewed 6 years ago
Pros

Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are.

Cons

I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords.

Vendor response

I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

RS
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Regina S.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Product, Hope They Are working on social

Reviewed 6 years ago
Pros

I love the reporting and Quality Score analysis - saves me tons of time. Also like the A/B ad testing tool and recommendations they automatically send you to help accounts.

Cons

Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me. I found another tool I liked called Cyfe.com