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Pinterest Logo

Social selling software with content creation

Table of Contents

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Pinterest - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: August 2026

Pinterest overview

Based on 432 verified user reviews

What is Pinterest?

Pinterest is a brand management program offering key features such as content management, a content library, customizable branding, and social promotion, among others.

Who uses Pinterest?

Reviews for Pinterest come from a wide variety of industries, including health, wellness and fitness (6% of reviewers), marketing and advertising (6%), and design (4%). The most frequent use case for Pinterest cited by reviewers is brand management (58% of reviewers).

Starting price

Alternatives

with better value for money


Pros & Cons

Idea Generation

User Interface

Inspiration

Pin Management

Image Search

Intrusive and excessive advertising

Pinterest’s user interface

Ease of use rating:

Pinterest reviews

Overall rating

4.7

/5

432

Positive reviews

84

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.84/10
Rating distribution

5

4

3

2

1

316

97

14

5

0

Pros
“It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home.”
JG

Jessica G.

Realtor

“It's also a great tool to come up with different ideas for parties, events, decorating, room set up, staff events and more.”
KS

Kandice S.

Manager

“We love the fact that if we want to edit an image, we are able to at any time and if a customer saves it, they can edit the image as well. ”
PL

Patti L.

Director Inside Sales and Events Management

Cons
“The slow domination of ai images that are now everywhere and in every search you put in, before you could only see work of real artists and photographers and people, now it's images generated by a lifeless bot.”
Verified reviewer profile picture

Alize B.

Artist

“Because it is unable to filter inappropriate content for school, it has been block by our district for students.”
KR

Karly R.

Teacher

“In the past, I have received messages saying that I have pins which violate copyright law and that my account could be shut down if I collect additional pins which also violate copyright law.”
RT

Rachel T.

Tutor

Who uses Pinterest?

Based on 432 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Arts and Crafts
Education Management
Hospital & Health Care
Health, Wellness and Fitness
Others

Use cases

Brand Management

Pinterest's key features

GetApp's analysis of 82 verified user reviews collected between October 2021 and October 2024 identifies Pinterest's most critical features and summarizes user sentiment about those features.

Content management

Reviewers appreciate Pinterest's content management capabilities, highlighting the ease of creating, editing, and organizing boards. They find it convenient to save and categorize Pins, schedule posts, and manage both public and private boards. Users report that Pinterest's algorithms help filter and display relevant content, enhancing the user experience. However, some reviewers mention difficulties in managing content due to the platform's complexity and suggest improvements for better organization and navigation. Of the 52 Pinterest users who gave detailed accounts of their use of Content Management, 92% rated this feature as important or highly important.

See related user reviews

“I will choose a website I don’t even know over Pinterest any day.”
AN

Alicia N.

Teacher

“It can be overwhelming at times with the amount of content”
MD

Mike D.

Owner

“I feel like that the website could get a little chaotic sometimes.”
QB

Quantieshia B.

CEO

“What I like most about Pinterest is that I can add and modify my content to be the way that I want it to be.”
JC

Jasmine C.

Assistant


Content library

Users report that Pinterest's content library is extensive and diverse, offering a wide array of high-quality images, videos, and infographics. They appreciate the ability to create personalized boards, making it easy to organize and access specific content. Reviewers highlight the platform's effectiveness in providing inspiration and relevant content for various interests and industries. They find the library user-friendly and valuable for both personal and business use, although some mention it can be overwhelming at times. Of the 38 Pinterest users who gave detailed accounts of their use of Content Library, 89% rated this feature as important or highly important.


Customizable branding

Reviewers indicate that Pinterest's customizable branding allows for a consistent and professional brand presence. They appreciate the ability to customize profile elements like pictures, board covers, and pin designs, which helps in building a cohesive visual identity. Users find it beneficial for driving traffic to their websites and other platforms. They also value the ability to update profile banners and bios, although some feel there are limitations in the extent of customization available. Of the 37 Pinterest users who gave detailed accounts of their use of Customizable Branding, 86% rated this feature as important or highly important.


Social Promotion

Users report that Pinterest is effective for social promotion, allowing them to promote their business and social media content through pins. They appreciate the ability to add descriptions and links to pins, driving traffic to their desired platforms. Reviewers highlight the platform's organic reach and its role in promoting brands and products. They find the process of promoting content straightforward and beneficial for increasing visibility, although some mention challenges with integration and audience reach. Of the 36 Pinterest users who gave detailed accounts of their use of Social Promotion, 86% rated this feature as important or highly important.


Social Media Integration

Reviewers highlight Pinterest's robust social media integration, allowing easy sharing of pins across platforms like Facebook, Instagram, and WhatsApp. They appreciate the ability to link Pinterest with websites and other social media accounts, enhancing content visibility and engagement. Users find it convenient to share and save content from Pinterest to other platforms, although some note that integration with certain social media is limited. They value the platform's role in driving traffic and increasing social media presence. Of the 49 Pinterest users who gave detailed accounts of their use of Social Media Integration, 84% rated this feature as important or highly important.


All Pinterest features

Features rating:

Artwork management
Brand guidelines
Campaign management
Change management
Commenting/Notes
Digital asset management
Drag & drop
Filtering
Image editing
Multi-Channel marketing
Social media monitoring

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Pinterest pricing

Value for money rating:

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Pinterest price and value

Value for money rating:

To see what individual users think of Pinterest's price and value, check out the review snippets below.

“It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home.”
JG

Jessica G.

Realtor

“It's also a great tool to come up with different ideas for parties, events, decorating, room set up, staff events and more.”
KS

Kandice S.

Manager

Pinterest integrations (1)

Integrations rated by users

We looked at 432 user reviews to identify which products are mentioned as Pinterest integrations and how users feel about them.

Integration rating: 4.4 (18)

API integration and fully automatic lead creation through customer chat

Verified reviewer profile picture

Aqua W.

Sales Executive

Integration rating: 4.3 (7)

to update and sync stock

SK

Sagar K.

CEO

WordPress logo
WordPress

Integration rating: 5.0 (6)

Integration rating: 4.7 (4)

I connected my X account to OwlKonnect, so I can create, write, and schedule my posts directly from OwlKonnect, and they automatically get published on X at the time I set.

BN

Blessing N.

Content writer and social media manager

Canva logo
Canva

Integration rating: 3.7 (4)

Integration rating: 4.5 (3)

Whatsapp API integration and fully automatic lead creation through customer chat

Verified reviewer profile picture

Aqua W.

Sales Executive

Pinterest support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Knowledge Base

Training options

Webinars

Pinterest FAQs

Q. Who are the typical users of Pinterest?

Pinterest has the following typical customers:
Freelancers, Small Business, Mid-size Business, Large Enterprises

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Q. What is Pinterest used for?

Pinterest is a social selling platform that allows users to create their own content through images, videos, and feeds to advertise products and generate leads. Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.


Q. Does Pinterest support mobile devices?

Pinterest supports the following devices:
Android, iPhone, iPad


Q. What level of support does Pinterest offer?

Pinterest offers the following support options:
Phone Support, Knowledge Base

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